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insight story extended reality

How virtual and extended reality are transforming business

  • min read
    • Between virtual reality (VR,) augmented reality (AR) and assisted reality – or their catch-all names mixed reality and extended reality (XR) – you might feel like you're losing your grip on all of them. But many businesses are reaching out to these emerging technologies to help solve tough problems like getting the team together remotely and hands-on training. On Kaspersky's new podcast, Insight Story, Episode 6, I look at extended reality with Dr. Paul Tennent (UK,) Associate Professor, Mixed Reality Lab, University of Nottingham and David Kim (South Korea,) Business Development Manager for Soma virtual office by Zigbang. Insight Story unpacks emerging tech trends with global specialists and businesses successfully applying the technology. VR, AR, XR – what are the different realities? These technologies all fall somewhere on the virtuality-reality continuum, according to Paul. "We've got these two ends – virtuality and reality. All the way along this spectrum are these technologies. They're generally about replacing our senses with something else – for example, our vision with a screen close to our eyes, hearing with headphones or touch with haptics. Augmented reality (AR) involves putting digital things in the real world. Assisted reality involves telepresence. Mixed and extended reality (XR) are catch-alls for everything from virtual reality to assisted reality to telepresence." Business has applied these technologies for over a decade. The IKEA app uses AR to let you superimpose their furniture on your room. Chat video filters that make your face look like a cute dog are also AR. While we're familiar with these kinds of consumer uses, businesses are increasingly using XR in their work with other businesses (B2B.) Paul has seen engineering companies make good use of assisted reality. "You can support on-site engineers with assisted reality, having somebody sitting behind them, watching what they're doing." "If you were installing a heat pump, it's useful to see a geothermal survey of the area before you drill a big hole. AR can add that layer of data onto real life," says Paul. An engineer could see the extra data layer by pointing a smartphone or tablet at what they're working on. One award-winning use of haptics – technology that transmits tactile information like vibration, feel and force – in training vets often provokes laughs but helps solve a serious problem. "A virtual, haptic simulation of a cow's back end helps vets-in-training feel different contexts, like something cancerous or moving a calf. With virtual glasses, it looks like a real cow. We see similar uses in medicine, with point-based haptic systems imitating a scalpel cutting through skin." Virtually solving the remote collaboration problem Few businesses need to teach how to deliver a calf, but almost all are looking for ways to better facilitate collaboration in remote and hybrid work. Proptech startup Zigbang started creating virtual office Soma during the pandemic. David says, "When our company went remote, we did what everyone did – endless Zoom calls where you fall into Zoom fatigue. A missing core element was togetherness – small conversations that turn into bigger ideas. We wondered if there's a way to better go about this remote thing." Zigbang's existing work creating 3D models of apartments sparked an idea. "We thought, why don't we create an office we could go into together? We started testing it with developers and thought it was good enough to bring in the whole company." In Soma, avatars represent colleagues, with their device's camera feed over the avatar's head. Like in real life, if you're far from someone, you can't see or hear them. As you walk closer, you start to see them and, when really close, hear their audio and see them clearly. David says, "We wanted to create that instantaneous communication – being able to walk up to someone and ask, did you get that email?" If, like me, you enjoy the solitude of remote working, and find the idea of your boss's avatar stealthily approaching and interrupting you unappealing, there's a middle way. Soma lets staff ensure they're left alone to do deep work. "We designed spaces for people to get away from others and get work done – bookable conference rooms and 'pods' – by walking into a pod, you're saying, I don't want to be disturbed." David also has ideas to address some of the challenges for office-less businesses. "Employees who don't have enough space or privacy to work at home may prefer to be in the office where everything's set up, and companies pay for air conditioning, electricity and internet. There are different ways to handle that – one is a stipend to help staff set up a home office. We've also set up lounges across the city where employees can go to work." The shared office space market is booming – expected to be worth 123 billion US dollars by 2028. Reducing cybersecurity risk with realities Kaspersky's Fabio Assolini sees several privacy and cybersecurity risks for businesses using extended reality tech. "During the pandemic, we saw the rise of so-called Zoombombing – when someone accesses a conference call without permission and shows obscene or violent material. It can affect VR devices too." How Zoombombing happens isn't high-tech. Fabio says, "People openly share passwords. Employees must be trained not to." Meanwhile, VR headsets are in a league of their own for privacy concerns. Meta's Quest Pro headset has four front-facing cameras, three on each controller and several to track eyes and facial expressions. These devices could give deep insight into users' activity, read emotional reactions to ads and make inferences from your home interior — from what colors you like to how many pets and children you have. But none of this should deter businesses from exploring what immersive tech can do as a training aid. "The tech is already in use to help people learn about security problems or cyberattacks," says Fabio. Kaspersky Interactive Protection Simulation sees teams, including technical staff and leaders, protecting a virtual business from cyberattacks. Players use a limited budget and a moderator's input to build an optimal protection strategy. It helps managers and directors understand cybersecurity budgets better. Realities' future Asked where extended reality might go next, Paul predicts "a shift slightly away from VR towards AR. We're headed for a fluid reality, which is part physical and part digital." David urges businesses to get on board with these technologies. "Things are changing now in the realm of work. Companies more willing to look into and implement changes early will be the ones that succeed down the line." Listen to the full Insight Story audio series on Podbean or your usual podcast provider.
insight story metaverse

What metaverse experts think your business should know

  • min read
    • There's much noise about the metaverse, and a feeling business must get on board today. Should you dive in? Two metaverse experts say yes, and no. Kaspersky's new podcast, Insight Story, unpacks emerging tech trends with global specialists and businesses successfully using the tech. Episode 1 looks at the metaverse, with Cortney Harding, World Economic Forum Metaverse Council member and founder of virtual and augmented reality agency Friends with Holograms. James Whatley, Chief Strategy Officer at gaming industry agency Diva, also joins me. James's 2022 talk What Metaverse? garnered much attention from the marketing industry, debating definitions and the effectiveness of brand-sponsored 'metaversal experiences,' as he calls them. A more cynical onlooker could say the metaverse is the emperor's new (virtual) clothes. In its glitchy 2006 version I attended – or tried to attend – in-world conferences in the early metaverse, Second Life. My clever friend sold virtual shirts to passers-by, but the predicted virtual commerce revolution didn't ignite then. I was keen to explore with James and Cortney whether the metaverse is really open for business, or if FOMO (fear of missing out) and the hype cycle is encouraging investment before audiences are ready. From science fiction to (virtual) reality There's no single agreed definition of the metaverse. Metaverses are virtual worlds where users see the world and interact through characters called avatars. Using a virtual reality (VR) headset, interacting in a metaverse can feel like real life. It can mirror many real-world experiences, like shopping, going to concerts, even owning property. Some say it's 'the next iteration of the internet' or 'Web 3.0.' Metaverses like Activeworlds and Second Life have been around for over 20 years. Others exist within online multi-player games like Fortnite and Roblox. Facebook changed its name to Meta in 2021, signaling a future focus on virtual experiences. Should businesses be in the metaverse? Cortney Harding says brands should approach the metaverse from their own perspective. "It depends on your audience. If you're a bank, you probably don't need to build a metaverse world right now – they've tried, and failed." Examples abound of banks establishing an often half-baked presence in the metaverse, then quietly backing away. Cortney continues, "If you're a consumer brand focused on a young tech-savvy audience, you should start thinking about it." But it's not about audience age. "It's more, is your audience tech-savvy? And niche communities are often strong in the metaverse." According to games researcher company Newzoo, more than a quarter of gaming metaverse users are age 36 or older. James Whatley thinks brands should work to understand not just who is in the metaverse, but why. Nike's success in Roblox is often hailed as an example of a brand getting it right. Their Nikeland shop, selling virtual Nike gear, attracted 7 million visitors in its first two months. James notes, "They're doing great, but copying Nike is not a strategy – it's looking and learning from it." Cortney gleans this from Nike's success: "You must resource metaverse worlds correctly to keep them going, making sure people have reasons to return. Nike has social events, and guest speakers – they give people a reason to go there." In developing metaverse experiences, brands should consider what makes the metaverse different. "In early VR, I saw directors do what's in 2D except in a VR headset," says Cortney. "Embodying an avatar with your voice is different than typing or watching a video. How can you harness that? Think beyond replicating and get to the point where it's creating something wholly new." Metaverse for good Cortney works with clients using metaverses and linked technology like VR for the greater good. "I do VR training around racial bias, child welfare, mental health and more. It lets people be in a space they've never been in and experience things like bias or exclusion, in hope they'll better understand what it feels like." PwC research found bias awareness training in VR is highly effective: "75 percent reported a 'wake-up call moment' that helped them identify times in their past when they had not been as inclusive as they'd thought. V-learners were up to 275 percent more confident to act on what they learned after training." Cortney also sees work needed to prevent bias being 'baked in' to the metaverse as it has been with other tech. "Many who built the current internet came from the same background. We want to build a world that's inclusive and safe – one everyone can be part of." Examples of creator bias leading to tech that discriminates include, voice recognition not recognizing women's and people of color's voices because its training data sets mostly contain white men's voices. Soap dispensers, fitness trackers and heart-rate monitors have also been found to rely on users having a light skin tone. It's unsurprising women have higher rates of injury in car accidents when you learn that a truly woman-shaped crash test dummy is a new thing – previous 'female' dummies were simply a smaller male dummy. Cortney appeals to brands to stay aware of how their metaverse presence affects customers. James agrees. "I believe video games are good for building community, and they have done for decades. Whatever the next iteration of the internet, the community piece comes where humanity goes." Alongside many good experiences, research shows more than half of children who play online games experience harms like bullying, hacking and inappropriate contact at some point. Raising your metaverse understanding Cortney says companies dipping a toe into the metaverse shouldn't expect too much at first, but should be in it for the right reasons. "If you look at some websites from the early days of the internet, your eyes will bleed out of your head. We can't expect everyone's metaverse execution will be perfect at this point, but you need more of an idea than just having heard a buzzword." If you choose to go there, James recommends involving metaverse natives. "Bring in the Roblox audience to help build, because they understand it. Get people with gaming experience – they understand narrative and interaction. Make a small investment, start experimenting, have people work on it as a side project. So when things start to really shift, you haven't ignored it." He thinks brands should avoid thinking metaverse is the answer, instead considering all options. "If you want to build a community around your brand, there are other ways. Do stuff in social media. Look at your customer relationship management (CRM.) Don't close the door – be aware of it, but act when it's right for your business." Metaverse cyber risks As new tech arrives, so do new threats. What are the cybersecurity implications of the metaverse? Fabio Assolini is head of research in Latin America for Kaspersky Global Research and Analysis Team (GReAT,) uncovering and understanding cyber threats in digital environments, including metaverses. "We're concerned about the kinds of attacks already common on Meta platforms like Instagram, Facebook and WhatsApp. On new platforms, we expect the same, like fraudsters impersonating brands," says Assolini. "We also expect more complex attacks like SIM swapping, where cybercriminals hijack users' phone numbers to receive authentication tokens." Assolini is also concerned about unclear roles and responsibilities in the metaverse. "If I'm a business and investing in, say, a launch party in the metaverse, is it my responsibility to put encryption and other security in place? Or is it for the end user to be more savvy when they're joining these experiences?" 'Cryptojacking' is another concern in the metaverse. Hacking users' devices to use their processing power for mining cryptocurrency is seriously on the rise, with Kaspersky research showing a 230 percent increase in 2022. While Meta's chief technical officer says moderating user behavior "at any meaningful scale is practically impossible," business will be glad to know metaverse security concepts are roughly the same as any online, digital environment. "Fundamental security practices carry over because the architecture is the same. It still runs on a server, you have databases on the backend, user and password management, and so on," said Nick Donarski, co-founder and chief technology officer at blockchain company ORE System. Best metaverse advice for business I asked James and Cortney their best metaverse advice for business. James says, "Go the extra click. If someone sends you a headline saying this is where the future is, find out where that's come from. Who paid for that data? There's an often-cited report from McKinsey valuing the metaverse at 5 trillion US dollars. When you look at where that figure came from, it doesn't mean anything." Cortney says, "Just start learning and experimenting. It's free or very cheap to sign up to many metaverses. Create a world just for fun. Spend time talking to people. Then you'll understand what you like, what you don't like, what could be better. You'll be more informed – or worst case scenario, have some fun." Listen to the full Insight Story audio series on Podbean or your usual podcast provider.
cyber future interview

How business can use cyber futurism to see what comes next

  • min read
    • With new technologies like the metaverse arriving regularly, how can business leaders and cybersecurity professionals know what new threats to expect? Futurism – analyzing future scenarios to inform today's decision-making – is one way. Victoria Baines is professor of information technology at UK's Gresham College and a former Facebook executive and Europol officer. She uses future scenarios to understand technology today and how we should prepare for threats to come. We chat about what these scenarios reveal about our world today, what might happen with new technologies like the metaverse and what business can do to keep users safe. Gemma: What does it mean to explore the future of cybersecurity through scenarios? Victoria: Scenarios are not predictions, but if you do them right, they tell you as much about your situation now as what might happen in future. It's not just threats – it's how the world's changed, and what the tipping points may be. The pandemic was a tipping point for remote and hybrid working, but many find hybrid work just means doing all the things, all the time – the expectation they'll be available constantly for online and physical meetings. We'd been working up to that for a long time. Reliance on email was a compelling signal we needed to find something better, quieter, with less churn. I think we'll see something like that with the metaverse. We've now got the ultimate business case for it because Zoom and Teams aren't enough to feel like we're really working with people – we're still just on a call. Futures methodology is as much about exploring our present and spotting things in the past. What have you found out about the metaverse through your cyber futures work? Although there's hype and uncertainty around the metaverse, we have certainties about how it will develop. For example, Apple will probably bring out, or at least announce, a mixed-reality headset next year. However expensive, people want to use whatever Apple brings out. So we'll see people wanting Apple's mixed-reality headset in a way they haven't wanted other virtual reality (VR) headsets like Hololens or Oculus. This will significantly speed up metaverse adoption. The metaverse is less of a tipping point and more of an evolution. Roblox, Fortnight and Second Life are already metaverses. They use the feeling of presence and co-presence, and there's old research on this – academics like Mel Slater and Ralph Schroder showed us that being together virtually is emotional – it brings about positive reinforcement. We'll need AI-powered synthetic individuals to bump into in online social spaces because we need to feel like we're interacting with people – shaking hands, having sex and so on. We'll probably need 6G to power and connect all that technology, particularly if we want to use it when out and about. What security implications have you identified in the metaverse? Nothing's 100 percent secure – we must assume there'll be technical and human vulnerabilities in every aspect of VR, augmented reality (AR) and other metaverse-enabling technologies. In these scenarios, we look at all those vulnerabilities. We have signals already, like the panic around 'zoombombing' – hackers interrupting video conferencing with obscene and violent material. It happened because people shared their passwords on the open internet. We needn't panic – basic security measures would deal with it. But it shows that exploitation and infiltration will also play out in VR and AR. Are there new cyberthreats for the metaverse and related immersive technologies, or is it the same threats in new spaces and technologies? Much of it comes back to basic digital hygiene like patching, updating, and installing antivirus software. Basic 'handwashing' can do much to prevent ransomware infections. In that way, the new stuff isn't new, but we haven't given it enough attention. We've viewed online harm as less impactful – as it's not physical abuse, we treat it less seriously. With metaverse technologies, you can physically sense resistance and impact, which means opportunities for physical assault. That has an operational impact for information security and cybersecurity. What implications do these threats have for cybersecurity leaders today? Technical information and security aspects become more important in addressing psychological and physical harms in these connected spaces. Pacemaker interference with medical internet of things (IoT) signals that. We already have people walking around with internet-connected medical devices like defibrillators, insulin pumps and continuous glucose monitors. If those don't function properly, and if somebody dies, the question of responsibility arises. If it hasn't already happened, Chief Information Security Officers will be asked, 'What did the data say about any interference with that pacemaker? Was the firmware up to date?' We can see something similar playing out in the metaverse. Everyone will say it's someone else's responsibility – those who make the hardware will say it's the experience developer's responsibility, they'll say it's the user's responsibility, and so on. People used to thinking only about data security and network security must now consider users' physical safety.
tale two metaverses

The Metaverse’s history shows we’re not quite ready for it

  • min read
    • In October 2021, Facebook Founder and CEO Mark Zuckerberg changed his company's brand name to Meta to reflect what he sees as the importance of the metaverse to their business strategy. Experienced using a virtual reality (VR) headset, the three-dimensional virtual environment lets characters (called avatars) engage in social and commercial activities much like real life. Many global business giants see the Metaverse as a huge commercial opportunity that will change how we live and work. Should your business get involved? I believe the Metaverse's history shows while it's an environment you should get familiar with, it may not be the time to invest big. Here's why. MMOGs have been around since the 1990s. Their popularity has risen fast worldwide with improved internet connectivity, computer power and immersive graphics. One such game, space simulator EVE Online, has seen over 60,000 players simultaneously playing. And like in the Metaverse, trading virtual items for real-world money in MMOGs has become big business. What's the Metaverse's attraction? The Metaverse has business potential because of our willingness to invest so much time and money in playing games online. In a 2022 virtual conference on the Metaverse, Datin Lorela Chia, CEO of Haus of Stylo, Malaysia, gave examples of the fashion and games industry collaborating, like creating and selling virtual garments for avatars. But it's not just about buying and selling things – the Metaverse offers a way to meet, discuss or learn that's more immersive than other online communication tools. Bill Gates said in 2021, "Within two to three years, I predict most virtual meetings will move from 2D camera image grids… to the Metaverse – a 3D space with digital avatars." Metaverse follows in Second Life's footsteps In almost every way except the VR headsets, there was a Metaverse from 2003, when Linden Labs launched virtual world Second Life. Second Life is a virtual world that lets users create avatars and settings, and teleport from one place to another in seconds. Second Life has an estimated 800,000 users and many of the characteristics of a real-world civilization – rules, citizen rights, homes, shops, universities and events. It has many business applications like hybrid conferences, virtual project meetings and data visualization for education and collaboration. IBM has used Second Life for internal meetings. BP for graduate recruitment and Imperial College London for virtual hospital tours. But with all its functionality and experience, Second Life hasn't gained mainstream commercial success. So why does Mark Zuckerberg believe his Metaverse has massive disruptive potential? What's enabling today's Metaverse? The answer lies in how the internet evolved since its birth in 1983. The power of 5G and fibre, smartphones and social media have all played a role. Today's advanced internet technologies make the Metaverse possible, but the devices and applications we use daily will determine whether it has significant commercial potential. Second Life runs on a desktop computer and connects to a network of Linden Lab servers. It's a security risk for businesses with network firewalls. Second Life is also 'synchronous:' users only get value from being online at the same time as other users. So there are no users in most Second Life locations most of the time. To use a real-world retail analogy, there's a lack of footfall. This is also true for the Metaverse. Its commercial potential will depend on user numbers and where they spend time. It's critical there's on-demand universal access across computers, laptops and mobile devices. Perhaps 'Web 3.0' will be the technology that delivers on making Metaverse experiences securely accessible to a global marketplace across different devices, but especially mobile devices like smartphones. What is Web 3.0 and why does it matter? IT industry analyst Robin Bloor recently said, "Web 3.0 is the third generation of the internet — a global network that permits intelligent interactions between all its users and devices." Web 3.0 is a theoretical new blockchain-based iteration of the web. It could provide increased data security, scalability and privacy for users. It would let users publish rich media content to a global audience and make a Metaverse more commercially viable than Second Life. By making the web more powerful, intuitive and secure, Web 3.0 could mean the volume of online users accessing and creating content grows faster. One major difference, most relevant to the Metaverse, is better handling of the 3D graphics needed for virtual worlds. Blockchain important to Metaverse commerce Metaverse settings are computer-generated environments or 360-degree photos and videos captured by consumer or professional cameras. These digital images and videos are now traded on the internet. Blockchain can validate ownership of these digital assets, enabling the fashion industry to sell digital garments. In Second Life from 2005, you could create digital assets and trade them for the digital currency Linden dollars. Today, the same thing is happening in the Metaverse using blockchain and cryptocurrencies like Bitcoin. These latest developments, alongside artificial intelligence that connects buyers with sellers, will add to the growth of the Metaverse. How will the Metaverse affect business? The future shape and commercial potential of the Metaverse go beyond numbers of users. It also depends on how often they visit, for how long, where and why. With pandemics and climate change restricting face-to-face contact and travel, applications that enable remote communication and collaboration have grown fast. Online meeting app Zoom saw daily meeting participants grow from 10 million to 300 million between 2019 and 2020, mostly from small business and personal use. Will the Metaverse become the new virtual meeting space Bill Gates predicted? It seems unlikely for now, with the convenience and ease of use of Zoom and other online meeting platforms. More likely, the commercial potential of the Metaverse will be unlocked by applications that benefit more from immersive experiences. It could also be useful in mental and physical health therapies that use virtual reality and for complex 3D data visualization. Facebook (Meta) has invested hugely in strategy based on VR headsets as the gateway to their Metaverse platform. Unlike the browsers found on every smartphone and laptop, few own or have access to a VR headset. At the moment, Metaverse suffers from the same problem that restricted Second Life – a limited marketplace, until the technology evolves to the point where VR headsets or glasses are affordable and ubiquitous. Unlike recent disruptions like cryptocurrency, the Metaverse relies on mass adoption to be profitable for business. Several factors in the market today make mass Metaverse adoption unlikely, like low VR headset ownership and lack of systems to access the Metaverse with commonly owned devices. While businesses should closely follow the Metaverse's development, it may be premature to invest heavily at this time. In any case, watch this space.
office interfaces of future

Virtual offices may be a revolution bigger than 2020’s work-from-home shift

  • min read
    • You've just got the hang of managing Zoom fatigue, but it's time to get ready for a new ride that's going to shake up our work-from-home lives. Imagine putting on a virtual reality (VR) headset and a virtual office appears all around you. Are we ready for VR offices? The COVID-19 pandemic has meant we're all spending more time at home. Unsurprisingly we've also seen an uptick in sales of VR and augmented relating (AR) technology. Research by Verizon Media predicts we'll buy 11 million VR and AR headsets worldwide in 2021. We're also using AR to virtually 'try on' cosmetics and fashion before buying online. This shift to using more advanced tech in everyday life alongside more widespread working from home suggests we're more than ready to try the virtual office. And business will want the benefits being in the same room can bring to a global team. Founder of holographic 3D workspace business Spatial, Anand Agarawala, says, "It used to be that if you wanted to jam on an idea or get creative, you'd get in a room with someone, even to the extent you'd take a flight to do that. With VR and AR we can put on a headset and feel like we're in the same room as someone." He calls it "a 3D version of Zoom meets Slack." Affordable headsets at the right time In late 2020, Facebook announced a new VR headset, the Oculus Quest 2. It received rave reviews, dubbed a "game-changer" by Tech Advisor for affordability, high-quality imagery and all-in-one capability without the need for a tethered PC connection. And it comes loaded with Infinite Office, Facebook's virtual reality workspace. Facebook's Infinite Office combines VR and AR, or 'mixed reality.' Infinite Office brings up browser 'windows' to visually represent what you might see when looking at monitors while sitting at your desk. It uses a "gesture interface" similar to that seen in 2002 science fiction movie Minority Report, in which Tom Cruise uses his hands to swipe floating windows through the air. But you can still go to the kitchen and grab a snack in headset. Passthrough technology lets you move from VR to MR, called 'mixed reality.' You can see both virtual reality your real-life environment, thanks to an integrated camera. Infinite Office also pairs with a real-life keyboard so you can write easily in headset – something that's been a problem before in virtual reality. Unfortunately, your snack crumbs can still be a more-than-virtual keyboard hazard. More effective skills training with VR Facebook admits Infinite Office has limitations when it comes to the full immersive capabilities of a virtual office. Maria Fernandez Guajardo, Director of Facebook Future of Work, says it's just their first step into the virtual office space. "Infinite Office is … the foundational layer [with] initial capabilities to help unlock productivity and utility from Quest." So Facebook is teaming up with Spatial and Talespin, who already have immersive software, hoping to improve user experience. You can then collaborate and brainstorm 'virtually' face-to-face. Talespin offers soft skills (such as leadership and communication) training by placing you in a realistic roleplay, with impressive results. They also offer physical skills training too, recreating real-world objects, tools and places in 3D. Virtually creating a fairer world These innovations already have more benefits than letting colleagues play virtual table football. They can also improve diversity and inclusion. The VR office lets those with disabilities or impaired mobility telecommute into work without losing visibility, even if some prefer to return to their daily commute. It could also enhance face-to-face interactions for workers who are sight-impaired or hard of hearing. Facebook Reality Labs is developing AR glasses that help those with hearing loss hear better in noisy environments. These glasses identify the user's focus and coordinate this to audio inputs to 'understand' what sounds they do and don't want to hear, dialing these up or down. Michael Abrash, chief scientist at Facebook Reality Labs, told Digital Trends, "AR and VR have enormous potential to benefit everyone, but especially high potential for people with varying physical abilities." Securing virtual office data Multinational professional services network PwC recently looked into using VR for workplace training. They say, "When considering data security on a headset, it is important to understand there are normally two types of data security that need to be addressed: Security of the underlying operating system that is running on the hardware and security of the data collected by an application running on top of that operating system (data collected from inside the application.)" PwC also suggests it's crucial to consider how you'll maintain and manage a large fleet of VR headsets. "The installation of security certificates on some of the head-mounted displayed (HMDs) is not yet possible. If you are using a certificate-based security approach for your enterprise and mobile phones, you may have to address mobile device management (MDM) capabilities outside your standard platform." As the role of the office changes, the role technology plays changes too. Working from home can be isolating, and effective collaboration sometimes proves difficult. The VR office could open a global talent pool, enable more diversity and, with any luck, make the pain of booking a meeting room a thing of the past.
360 Stories interview

The start-up using VR to bring the joy of travel home

  • min read
    • As part of Kaspersky's Bring on the Future series, we meet people and businesses around the world who are changing their industry and society for the better. COVID-19 has hit the travel industry hard. As new travel norms establish, new innovations are taking flight. One travel tech trailblazer is 360 Stories. The company set out to film 360-degree, or immersive, videos of destinations around the world for travel guides, so travelers arrive enriched and more connected to its culture. But in the wake of a global pandemic, 360 Stories added something new – a VR live tour you can experience from your home, like this trip to Notre Dame in Paris. Will this change tourism for the better, or create a niche for armchair travel? I spoke to CEO Albert Poghosyan to find out more. Hi Albert. First up, what's the story behind 360 Stories? With my business partner, Vahagn Mosinyan, we ran a marketing agency just as VR (virtual reality) and AR (augmented reality) were developing. We used this tech to create content for some of the biggest brands in the world, like Coke and Google. But we wanted to scale up beyond one-off activations. We thought about which industries could use this tech. Travel came to mind; we didn't know anything about the industry, but as travelers ourselves, we were tired of booking tours based on stock photography, which rarely captures reality. We knew we could do better using 360-degree videos. This format captures a view in every direction using an omnidirectional camera. Our research showed that 360-degree video converts twice as many customers than stock photos and descriptions. So it can help travel agents boost their sales, give tourists piece of mind about their vacation choice, and in the wake of the pandemic, offers an entirely virtual experience where travelers don't even need to leave their homes! We started experimenting in Rio de Janeiro then Prague. Some people in the travel industry didn't think we could scale the project because it hadn't been tried and tested. But we scaled from four cities to 32 in 16 months. Now we work with brands like Lonely Planet and have a worldwide community of travelers. Nice. So what's the big vision for 360 Stories? To give travelers a more immersive, trustworthy and flexible way to research destinations and book travel experiences – like museums, attractions or personal tour guides. In 2019, only 17 percent of experiences were booked online, most are walk-ups. We want to help them understand where to go, on the go. With 360 Stories, they can watch short, immersive videos about their destinations on their phone then book their 'real world' experience straight away. Sounds great. How does your technology work? We use 360-degree cameras to create videos. For example, in the Miami art district, we employ a local filmmaker to film what people can expect from the area. Then we partner with travel companies, like Lonely Planet, to include these videos on their apps and websites. And it's working: testing shows conversion rates have doubled. That's huge! What are the benefits of using 360 Stories? For tourists, before you go anywhere, you can be sure what you will get instead of relying on stock photos. Instead of researching a city once you're there, you can know before you go. For travel companies and tour guides, it's simple: you have something more enticing to show potential customers. Let's talk COVID-19, how has it affected 360 Stories? In 2019, our business relied on partnerships with travel guides and tour operators, but when the pandemic hit, nobody was traveling. We lost thousands of bookings. So we decided to offer virtual experiences from home using our content and pre-filmed video guides, like this trip to Tokyo. Our virtual experiences are a mix of two technologies – Google Street View and Google Meet (previously Google Hangouts), but using all our 360 content and tech, so people can experience the tours from the comfort of their own home. You log in, then the guide at the location gives you a real-time tour. We've gamified it so the guide can give the viewer different tasks to do or solve a puzzle, like a scavenger hunt. It's been hugely successful and means we can grow our business and not worry about travel bans. How do you keep your customer and company data secure?   We're always growing, and that means keeping an eye on our cybersecurity measures. Right now, we're looking into security testing and black-box testing to protect our network as we expand into AR. What's the biggest challenge you've faced so far? When you're doing things in new ways, like digitizing tourism, you need a community to support you and convince the travel industry this is the future. That said, we've built an impressive worldwide community of 250,000 users who have booked tours, with 60 percent booking twice or more. It's a very rewarding feeling. It seems to be working out, so I'm happy! Nice! On the flip side of that, what's the biggest success you've had? All of it! We found a problem in the travel industry – people weren't booking online because they couldn't truthfully see the experience – and we found a solution that helps everyone. It works for travelers and tour guides alike. A good day. So what does the future hold for 360 Stories? We're taking our services to the next level. AR is the next step. Right now, we're developing 360 Stories to include AR. Imagine you visit New York. With a pair of AR glasses, you can be joined by a virtual guide, on hand to give you the best restaurant recommendations, tell you about landmarks close to you, with information overlaid on your glasses. Recently we participated in the Kaspersky Exploring Russia Tourism Accelerator program, which is hugely helpful for us. The program included workshops and advice from leading travel industry experts including Booking.com. There were more than 500 applications from 47 countries – we were delighted to win first place!  We will now take part in a disruptive strategy course at Harvard University to learn how to create even more opportunities for us in the travel industry. Thanks, Albert, and good luck!
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