Transparency isn’t about your business – it’s about your customers

Consumer expectations of transparency and trustworthiness are growing. How can your business make sure it gets it right?
Evgeniya Naumova is Executive VP of Corporate Business and Deputy CBDO, Commercial at Kaspersky, responsible for business strategy and sales growth within the region. She holds a PhD in economic science and has written many articles in the media about the development of intellectual potential in industrial enterprises.
Consumer expectations of transparency and trustworthiness are growing. How can your business make sure it gets it right?
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