Great marketers do more than just follow privacy law
Not following privacy laws means harsh penalties, but going even further in marketing privacy practice can build a valuable company reputation.
GDPR
Where you should tighten the privacy links in your data supply chain
Businesses of all sizes aren’t paying enough attention to how their partners handle personal data. It’s time to start asking the right questions.
Data – the new oil, or potential for a toxic oil spill?
Any data you collect will probably leak. Any data you retain will definitely leak, given enough time. Cory Doctorow challenges us to think differently about customer data.