Kaspersky receives European MSP Innovation Award for mobilizing partners during the pandemic

Kaspersky has scooped the award for Best Managed Services Partner (MSP) Program – for a second year running – at the 2021 European MSP Innovation Awards from Channel Partner Insight. With the pandemic putting pressure on every business to perform and succeed in an uncertain climate, this accolade is testament to the enhanced support Kaspersky has given channel partners over the past year, to help them better compete in the market.

The European MSP Innovation Awards are independent and based solely on innovation and achievement of companies in the European channel over the past year. Among a high standard of entries, Kaspersky’s submission stood out by clearly demonstrating its commitment to partners with continuous innovation of its United Partner Program.

Launched in 2019, the comprehensive program has gone from strength to strength, forming the backbone of partner support and providing a foundation from which to grow customer base and revenue streams. During the past 12 months, Kaspersky has introduced several new steps to help European partners overcome the challenges of the pandemic – from additional education initiatives and training to new sales tools. The judges praised how Kaspersky incentivizes partners and helps build real traction for MSPs and their offerings.

It is this ease of doing business, and strength and quality of its partner program that also saw Kaspersky rank in top spot by independent analyst firm, Canalys – for the second year running – in its annual channel satisfaction benchmark. The Canalys Worldwide Vendor Benchmark awarded Kaspersky the highest overall rating of 87.8%, seeing it outperform all other vendors. The benchmark is an objective comparison of channel partner programs, measuring how vendors perform in a number of key categories. Kaspersky received over 679 reviews from the channel for its program, an increase of 588% over the past 12 months.

Over the past year, Kaspersky’s offering has been updated to include new products and features, including updating the Kaspersky Endpoint Security Cloud solution to include endpoint detection and response (EDR) capabilities for small and medium-sized organizations; and the launch of Kaspersky Managed Detection and Response (MDR) service, providing continuous machine learning-driven 24/7 protection and helping to save IT security teams’ resources for threat analysis, investigation and response.

“Achieving this award for the second time is recognition of our commitment to supporting our partners to grow and succeed. As a channel-first company, our success relies on our partners which is why it is so important that we continue to innovate our products and services as well as provide them with the best tools, expertise, and knowledge to help compete in the market. We stay in constant touch with partners to ensure we give them what they need and our focus on a cloud-based product approach means they can remain responsive and agile in an evolving landscape,” comments Mikhail Kolchin, Head of MSP Business at Kaspersky.

“We really value that Kaspersky creates true partnerships. It’s 100% channel oriented and proactively invites us to participate in sales, marketing and sponsorship initiatives and technical training,” says Dan Driezen, Professional Services Manager, ESW IT Business Advisors.

“Kaspersky concentrates solely on cybersecurity threat protection and prevention. We see a focus and a commitment of the whole company that’s reflected in the quality of Kaspersky products,” comments Vincenzo Biasi, Managing Director, Levigo Systemses.

To find out more about Kaspersky’s United Partner Program or to become a partner, visit here.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.