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Kaspersky Lab
Global Partnerships & Sponsorships

Sponsors and partners move like we do. Fast. Smart. Cutting edge. Always looking ahead.

Sport

With a shared passion for skill and performance, we’re proud to support major sporting talent. We’ve built strong relationships with Scuderia Ferrari in Formula One™, Envision Virgin Racing in Formula E and Eintracht Frankfurt football club. Plus, our partnership with Amna Al Qubaisi in the Formula 4 Italian Championship demonstrates our belief in rising stars and female achievement.

Scuderia
Ferrari

Scuderia Ferrari is synonymous with the world’s premier racing championship; it is the oldest and most successful team in Formula One™ history. Kaspersky Lab is not only a sponsor to Scuderia Ferrari, we are an active and very proud partner of the entire Ferrari brand.

Scuderia Ferrari and Kaspersky Lab
A passionate partnership

Scuderia Ferrari is synonymous with the world’s premier racing championship; it is the oldest and most successful team in Formula One™ history.

Kaspersky Lab is not only a sponsor to Scuderia Ferrari – we are an active and very proud partner of the entire Ferrari brand. Motorsport and cybersecurity have a lot more in common than you might imagine.

In the high-octane world of Formula One™, performance is everything – Scuderia Ferrari knows well what that means.

Similarly, when consumers and companies need IT security they can trust… performance makes the difference between being safe or falling victim to the latest cyberthreats.

Download the Case Study

Performance at Ferrari is very important, so we need to ensure security without compromise
Francesca Duri Chief Technical Officer, Ferrari S.p.A.

The ultimate race
against time

The technological innovations devised, developed & deployed in Formula One™ will make a massive contribution to the world during the 21st century and beyond.

The ERS system provides

4 Mega Joules

of energy every lap

The new Halo protection system weighs

7 Kg

and is designed to protect the driver

The total weight of SF71H is

733 Kg

including water, oil and driver

Experience
& Virtual Reality

Sit down, strap in and take a ride onboard Scuderia Ferrari's SF70H Formula One car.

Experience the twists and turns as the team's driver takes you on a lap around the circuit.

And while the driver concentrates on the road ahead you can look all around to experience the lap in full 360.

Grab your smart phone, tablet or VR glasses!

Take a 360 lap

Securing the future of mobility
The need for built-in security

Modern cars are not just electromechanical vehicles anymore.

With each generation, they become more and more connected, incorporating new progressive intelligent technologies, making vehicles more efficient, comfortable and safe. At the same time, new technologies like remote diagnostics, telematics and infotainment bring new challenges to the industry, turning connected vehicles into cyberattack targets.

The growing risk of a vehicle being infiltrated, or having its safety, privacy and financial features violated, requires methodical, organizational and technical measures to ensure protection.

Find out more

Global leaders
join forces
in a groundbreaking partnership

The Envision Virgin Racing Team and Kaspersky Lab brands are synonymous with innovation and a pioneering spirit. Our partnership with the Envision Virgin Racing Team in the exciting world of Formula E is the next logical step for Kaspersky Lab's continuing involvement in motorsport.

True cybersecurity protects
a new era of mobility

FIA Formula E is a fast-growing, groundbreaking global sport that pushes the boundaries of automotive technology in ways that are directly relevant to the man and woman on the street.

Our partnership with Envision Virgin Racing, one of the founding teams in Formula E, sees Kaspersky Lab branding on the team’s cars, garage area and driver overalls.

Video Case StudyDownload the Case Study

Kaspersky Lab understands what it takes to win races. Now, the application of their world class endpoint security technology to protect all our devices as part of our new IT infrastructure will further improve our chances of taking more chequered flags.
Sylvain Filippi, Managing Director & CTO, Envision Virgin Racing

The ultimate race
against time

The technological innovations devised, developed & deployed in Formula E will make a massive contribution to the world during the 21st century and beyond.

In the coming 25 years Formula E will contribute to the worldwide sales of an extra

77 Million

electric vehicles

By reducing pollution, electric vehicles will contribute to

over 25 billion Euros

of healthcare savings

Formula E is expected to save

Over 4 Billion

barrels of oil in the next quarter century

Experience
& Virtual Reality

Sit down, strap in and take a ride onboard Envision Virgin Racing Team's Formula E race car.

Experience the twists and turns as the team's driver takes you on a lap around the circuit.

And while the driver concentrates on the road ahead you can look all around to experience the lap in full 360.

Grab your smart phone, tablet or VR glasses!

Take a 360 lap



Securing the future of mobility
The need for built-in security

Modern cars are not just electromechanical vehicles anymore.

With each generation, they become more and more connected, incorporating new progressive intelligent technologies, making vehicles more efficient, comfortable and safe. At the same time, new technologies like remote diagnostics, telematics and infotainment bring new challenges to the industry, turning connected vehicles into cyberattack targets.

The growing risk of a vehicle being infiltrated, or having its safety, privacy and financial features violated, requires methodical, organizational and technical measures to ensure protection.

Find out more

Eintracht
Frankfurt

Kaspersky Lab is a Premium Partner of the Bundesliga team through to 2021. Through the partnership Eintracht Frankfurt will benefit from Kaspersky Lab's 20+ years of experience in cybersecurity which will help support the performance of the team.

History and experience
securing future performance

Kaspersky Lab is a Premium Partner to Eintracht Frankfurt, a founder member of the Bundesliga with a proud heritage.

We’re protecting the club on and off the pitch, providing security and reassurance every day. Just like the team, we’re constantly looking for powerful new strategies and anticipating every possible threat to stay ahead of the competition. Passionate and rational in equal measure, we think fast and react instantly to create the highest possible chance of success.

We’re dedicated to elite performance, but just like world of football, we’re also open to all. With products and services accessible across the globe to help everyone beat cyber threats. Together, we make a winning team.

This cooperation gives us a chance to put a stronger focus on IT security within Eintracht’s business and as a result raise awareness of the topic amongst others.
Axel Hellmann, Board Member of Eintracht Frankfurt Fußball AG

Amna Al Qubaisi
"The Flying Girl"

Amna Al Qubaisi is a motorsport sensation. Hailing from the UAE, she's the first female Emirati to race in Formula 4. At Kaspersky Lab we believe in the power of strong female role models. We are delighted to support Amna in her quest for success.

Any obstacles can be overcome
with hard work and determination

As Amna grew up, the roar of an engine was never far away and a passion for motorsport was inevitable. By 13 years of age she had begun practising on the track and she started competing in Formula 4 at just 17 years old.

Thanks to her tenacity, skill and courage Amna has acheived a huge amount in her career already. She was the Rotax Max Challenge Champion for the 2016-17 season, the GCC Young Driver Academy winner and won the UAE Teen Sports & Fitness Awards.

These achievements show that great rewards can be acheived by women who take risks and believe in themselves - values that Kaspersky Lab shares and that support our endorsement of "The Flying Girl".

I’ve spent most of my life behind a steering wheel and want to show that women are capable of doing what a man can do in a male-dominated sport.
Amna Al Qubaisi, Abu Dhabi Racing

A star in the making

From the start of her fledgling career, "The Flying Girl" has delivered some huge results and had a significant impact on the track.

Amna Al Qubaisi was

The First

Emirati girl to win the

Rotax Max Challenge Series

In the Rotax Max Challenge

Series Amna scored

173 Points:

more than any other driver

She was the first

Arab Woman

to qualify for the

F4 Championship

Securing the future of mobility
The need for built-in security

Modern cars are not just electromechanical vehicles anymore.

With each generation, they become more and more connected, incorporating new progressive intelligent technologies, making vehicles more efficient, comfortable and safe. At the same time, new technologies like remote diagnostics, telematics and infotainment bring new challenges to the industry, turning connected vehicles into cyberattack targets.

The growing risk of a vehicle being infiltrated, or having its safety, privacy and financial features violated, requires methodical, organizational and technical measures to ensure protection.

Find out more

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Science

Cybersecurity meets science.

Intelligence. Strategy.
Sophistication.

Kaspersky Lab is the official cybersecurity partner of FIDE and World Chess. Our support for the sport of chess stems from the values of intelligence, strategy and sophistication that we share with the sport.

A meeting
of minds

Modern-day chess is a sport that combines human intellectual excellence with mathematical accuracy and computer analysis like no other.

As the combination of human expertise and advanced computer technologies is at the core of our business philosophy, Kaspersky Lab is proud to join FIDE and World Chess as cybersecurity partner.

The ultimate game of strategy, chess involves lots of excitement and tension. The top chess tournaments are all about human brainpower – aided today by computer technologies. Some games at the very top level are simply among the top human achievements – real masterpieces. And we’re happy to become a part of this.
Eugene Kaspersky, Chairman and CEO of Kaspersky Lab

Supporting masters, champions and future stars

Kaspersky Lab provides a range of support to chess players including chess Grandmaster and World Vice Champion Sergey Karjakin; young candidate master Andrey Tsvetkov; and Grandmaster and world junior chess champion Mikhail Antipov.

The game of chess has been played for over

1,000 years

The World Chess Championship takes place in London in

November 2018

The longest game of chess theoretically possible is

5,949 moves

True cybersecurity ensures a
bright future for world chess

Chess is one of the internet success stories of the 21st century, with hundreds of millions of players now competing regularly online. New technology has transformed the way the sport is organized, presented and played, enabling fans worldwide to use their devices to follow every move made by the elite players, streamed live from the top tournaments. And on PCs and mobile devices worldwide, tens of thousands of chess lovers are logging on and playing. In February 2017 FIDE, World Chess and Kaspersky Lab jointly announced a cybersecurity partnership, initially embracing the two-year World Chess Championship cycle in 2017-18.

The agreement is the culmination of a growing relationship and a recognition of the vital importance of having world-class cybersecurity measures in place to protect and enhance the sport.

The partnership will include cybersecurity protection at FIDE headquarters in Switzerland, elite chess players competing in the World Chess Championship and the infrastructure of the tournament.

It also includes group cybersecurity training for players, while Kaspersky Lab’s branding will be visible on all player tables during the matches of the 2017-18 championship.

One of Kaspersky Lab’s first interventions was to deploy its market-leading Distributed Denial of Service (DDoS) solution within FIDE and World Chess, providing continuous, high-speed analysis and protection of all online traffic, including data shared via the Amazon Web Services public cloud platform used by FIDE and World Chess. Kaspersky Lab specialists also completed a detailed application security assessment and discovered vulnerabilities and cybersecurity threats. Kaspersky Lab helped to prepare the plan of vulnerability remediation and make the application more secure.

Preserving mankind’s cultural
heritage & historical artefacts

Kaspersky Lab is proud to support the preservation of the Akrotiri Bronze Age settlement on the island of Santorini that was destroyed by a volcanic eruption around 1615 BC.

The site is a precious cultural relic which could disappear if not properly explored, treated and conserved. It is our honour to help preserve the legacy of this wonderous artefact.

Understanding threats
across the centuries

The threats posed by natural disasters like this were as grave to people of the time as cyberthreats are to modern society.

As an authority on cybersecurity and threats to humanity, it's essential that we know the history and evolution of threats across the centuries and understand how people have faced and defeated them.

In Akrotiri, our desire to understand threats to humanity sees Kaspersky Lab funding 3 fascinating projects that will explore and protect the extensive architectural remains and well-preserved wall paintings from this ancient civilization.

Our mission is to save the world. This means not only the world of today and the world of the future, but also to understand the history and evolution of threats across the centuries.
Eugene Kaspersky, CEO of Kaspersky Lab

Kaspersky Lab's own
professional snooker tournament

Snooker requires a sharp mind. A keen eye. And a high level of strategic thinking in order to enjoy success.

These traits are essential to Kaspersky Lab too. Our mission to save the world depends upon the dedication, creativity and skill of our experts all around the globe.

Tactics. Psychological strength.
Flawless technique.

Snooker is a unique game with a rich heritage, complex rules and a global footprint. As a sport, snooker is a perfect fit with our corporate values of intelligence, attention to detail and strategic thinking.

Moreover, many Kaspersky Lab employees are devoted fans of the game. Our co-founder and CEO Eugene Kaspersky enjoys both playing and watching snooker, appreciating the action and drama each frame offers.

Because of these facts, Kaspersky Lab is delighted to sponsor the Riga Masters tournament, held annually in Latvia.

Snooker requires strategy, accuracy and forward thinking. These are some of the traits we use in cyber security.
Eugene Kaspersky, CEO of Kaspersky Lab
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Enhancing the Future
with Artful Collaborations

Kaspersky Lab has a longstanding commitment to contemporary art, leading on a creative journey that brings together pioneering artists and technology visionaries, to explore and create a cultural future for humanity.

Kaspersky Total Security 2018
Back To Work
With Ben Eine

Kaspersky Lab has commissioned London-based street art luminary/street art letterforms pioneer Ben Eine to design a unique 'K' artwork celebrating Kaspersky Lab's 20th anniversary, and featured on the release of a limited edition Kaspersky Total Security v.2018 product.

To seal the partnership, an art film exploring Eine’s art practice and his creative process was commissioned by Kaspersky Lab to premiere at the Electric Cinema in Shoreditch.

Kaspersky and I have similar Ethos. It's the same in the art world, whereby you need to keep your ideas safe. It's two different worlds coming together to make something amazing.
Ben Eine, International Street Artist

Kaspersky Total Security 2019
Saving the world, fast
with D*Face

In an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation, Kaspersky Lab has boosted a significant creative collaboration with British multimedia street artist D*Face on the theme of Kaspersky's mission statement 'Save the World'. The art series commissioned by Kaspersky Lab and designed by the artist contains three instalments: a major permanent public mural located in Brooklyn, the livery of the Virgin Racing Team drivers’ helmets and the livery of the team's show car. Finally, the artwork is also featured on a limited edition of Kaspersky Total Security v.2019 product.

It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change
D*Face International Street Artist

The women's Euro-Arabian
North Pole Expedition 2018

Kaspersky Lab is supporting a unique team of women from across Europe and the Arabian Peninsula as they ski together to the top of the world. The partnership underpins our quest to work with role models who inspire and encourage risk-taking, and embolden women and men around the world to reach beyond the expectation of others.

Reaching Beyond
The Expectation of Others

12 women will undertake a backbreaking effort and face desperate cold on their 100km journey across the shifting pack ice of the Arctic Ocean to 90°North, the North Geographic Pole.

This record-making expedition of personal, national and global ‘firsts’ will see the women returning as role models after overcoming the immense mental and physical challenges of the Arctic.

The epic endeavour highlights the capability of women, a particular passion of Kaspersky Lab. Our involvement stems from our admiration of the fact that this diverse group of real women from different ages and backgrounds all said ‘sign me up’ when this unique opportunity was presented to them.

This expedition is all about ordinary women coming together to do something extraordinary
Felicity Aston MBE

Pushing technological boundaries
with the engineers of tomorrow

Kaspersky Lab is collaborating with young engineers from St. Petersburg Polytech University to imagine the future of racing cars. Our partnership begins with the World Solar Challenge, where the Polytech Solar Team will compete with more than 20 teams in a Kaspersky Lab sponsored vehicle.

Looking to the future
of motorsport innovation

Since its inception in 1990, the World Solar Challenge has aimed to show the long-term benefits of using solar powered electric vehicles.

With more than 1000 participants and the involvement of some of the best universities on the planet, the event is the largest solar car race in the world.

Kaspersky Lab's support for the team from Peter the Great St. Petersburg Polytechnic University stems from our joint passion for technological development and vision for the future of automotive innovation. We're exploring the future together with a spirit of collaboration and excitement for the innovations to come.

Today’s cars are basically computers with wheels and engines, so of course we are thinking about how to protect the transport of the future from cyberattacks.
Alexander Moiseev, Chief Business Officer at Kaspersky Lab

Looking out
for tomorrow

Modern cars are not just electromechanical vehicles anymore.

With each generation, they become more and more connected, incorporating new progressive intelligent technologies, making vehicles more efficient, comfortable and safe. At the same time, new technologies like remote diagnostics, telematics and infotainment bring new challenges to the industry, turning connected vehicles into cyberattack targets.

The growing risk of a vehicle being infiltrated, or having its safety, privacy and financial features violated, requires methodical, organizational and technical measures to ensure protection.

Find out more

The Antarctic
Biennale

Kaspersky Lab's partnership with the Antarctic Biennale is a celebration of our belief in creative people and creative decisions. The expedition, in which 100 artists, researchers and visionaries came together in the harsh and remote Antarctic landscape, explored the cultural future for Antarctica as a model of other “shared spaces”.

Exploring the future through
collaboration and creativity

The Antarctic Biennale unites creative people and creative decisions, both of which are very important to Kaspersky Lab. The expedition took artists and scientists from all over the world and placed them outside their comfort zone in a scientific research vessel to think, collaborate and learn from each other.

The Akademik Sergey Vavilov research ship set sail from Earth's southernmost city, Ushuaia, in March 2017. On board, over 100 passengers including Kaspersky Lab Co-Founder and CEO Eugene Kaspersky, took part in discussions, poetry, and philosophy workshops.

The group began designing the future in the Antarctic Biennale Vision Club but most importantly, each expedition member was an eyewitness and contributor to the art-making process.

An expedition of discovery

Working together at the bottom of the world took participants to vastly unfamiliar places.

Participants came from more than

12 countries

from across the world

Ushuaia has an average of

3.93 hours

of sunshine per day

In Antarctica winds of up to

80mph

were normal for the Biennale participants

The Antarctic Biennale is a revolution that changes the vector.
Alexander Ponomarev, Artist, Philosopher and Project Leader

Trilife
Triathlon

TRILIFE is the largest community of amateur triathletes in Russia. The group is more than 10,000 people strong, with more than 4,000 of its members regularly participating in triathlon competitions around the world. Kaspersky Lab is a proud supporter of these passionate and dedicated people.

Swim. Bike. Run.
Non-stop action.

Triathlon is a multi-stage endurance sport where participants swim, cycle and run competitively. There's no rest between each phase of the competition, which makes the sport a test of endurance, mental strength and physical prowess.

The Ironman Triathlon, in which the Kaspersky Lab-supported TRILIFE athletes will compete this year, takes the conventional triathlon to a new level. To be crowned an Ironman, competitors must complete a 3.8 km swim, 180km bicycle ride and 42.2 km marathon without a break and within a speciifed time period.

The TRILIFE team's dedication, will to win and passion for excellence make them an ideal partner for Kaspersky Lab and we look forward to supporting their success in 2018 and beyond.

Global challenges

TRILIFE is the largest community of amateur triathletes in Russia and its members compete all over the world.

There are more than

10,000

TRILIFE members in Russia

Athletes will compete in

10

countries this season

The record for an Ironman Triathlon is

7 hours,

45 minutes and 58 seconds

I have total respect for the dedication and stamina TRILIFE athletes show and am delighted that Kaspersky Lab is supporting their efforts.
Eugene Kaspersky, CEO of Kaspersky Lab
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