New Kaspersky Safe Kids research has revealed the online content children were most interested in during autumn 2021.
As for games, kids were frequently searching for Genshin Impact and Poppy Playtime. The most popular toys among kids appeared to be Barbie and Lego. Moreover, Coldplay surprisingly became popular among children following a collaboration with the K-Pop band BTS.
The holiday season is coming, and it's time to choose gifts. To find the best present for kids, parents can research their interests and hobbies more thoroughly than ever before. To help with this, Kaspersky studied the interests of children in different areas (games, music and movies/cartoons) to help adults navigate gift choices.
Kaspersky analyzed anonymized data[1], such as search queries and the most popular Android applications[2] as well as website categories, all voluntarily provided by Kaspersky Safe Kids users, to explore children’s key interests and needs between September and November 2021.
Games
Gaming appeared to be the most popular
topic on YouTube this autumn, accounting for 28.4% of all queries. Two newcomers hit the top game searches this
year - Genshin Impact and Poppy Playtime. Minecraft came in second with 22.4%. Additionally,
Minecraft’s Let’s Play series turned out to be more popular than Roblox, whose
share of requests was 5.9%. Meanwhile, the leading gaming YouTube channels were
MrBeast, EdisonPts and Paluten. Music Music-related queries ranked second in
terms of the number of YouTube searches with a share of 19.1%. The most popular
musicians were
BTS, BlackPink, Lil Nas X, Ariana Grande and Twice. The most well-known songs
were CKay - Love Nwantiti, and two new tracks from one of the
BlackPink members, LISA – 'LALISA' and 'MONEY'. Interestingly, K-Pop still appeared to
be popular among children. Thanks to the joint hit My Universe with Korean group BTS, Coldplay, which
had not previously featured, suddenly rose into the sphere of kids’ interests. Movies and TV shows 12.1% of all requests were for films,
cartoons and TV shows. Children were most frequently looking for cartoons – the
share of queries was 56.4%. Most kids searched for Peppa Pig and Miraculous:
Tales of Ladybug & Cat Noir. The share of requests for TV shows was 35.3%. Leaders were
German show Hilf mir is the! Jung, pleite, verzweifelt and Berlin tag und nacht,
Korean drama A Beauty of Revenge, and Mr. Bean. When it comes to movies,
children were mostly interested in Venom: Let There Be Carnage and Spider-Man:
No Way Home. Toys and gifts As for search queries related to toys
and possible gifts, LEGO and Barbie were the leaders. From the educational
sphere, children were most interested in the animal world and experiments in
chemistry and physics. These requests should make it easier for parents to
choose possible gift options based on the interests of their kids. “It is important to understand the
global trends of children's interests as well as what exactly your kid is
passionate about. A gift based on something super popular at the moment can be
useful and will not become outdated, like new Vans’ sneakers, for example. Alternatively,
a child's preferences for games, movies, or music provide good clues. If they
are a music lover, gifts such as good headphones will be an excellent option,"
comments Anna Larkina, web content analysis expert at Kaspersky. The full report is available via this link. To ensure children have a positive
online experience, Kaspersky recommends that parents: •
Involve
themselves in children’s online activities from an early age, so it becomes the
established norm. As a result, parents can dive deeper into kids’ interests and
hobbies, which can help maintain strong relationships and aid gift choice. •
Set
clear ground rules about what children can and can’t do online and explain why they
have been put in place. These will need reviewing as children get older. •
Surf
and learn together. See where children spend their time online and explore how
to best keep them safe. •
Consider
downloading parental
control apps
and discuss the topic with their children to explain how such apps work and why
they need them to stay secure online. About
Kaspersky Kaspersky is a global cybersecurity and digital
privacy company founded in 1997. Kaspersky’s deep threat intelligence and
security expertise is constantly transforming into innovative security
solutions and services to protect businesses, critical infrastructure,
governments and consumers around the globe. The company’s comprehensive
security portfolio includes leading endpoint protection and a number of
specialized security solutions and services to fight sophisticated and evolving
digital threats. Over 400 million users are protected by Kaspersky technologies
and we help 240,000 corporate clients protect what matters most to them. Learn
more at www.kaspersky.com. [1] The data confirms that YouTube is the most popular app
among kids. To get to their specific interests, it's worth paying attention to
what videos children most often search for on the platform. To do this,
Kaspersky analyzed the top 1,000 search queries of little ones during the
autumn 2021. [2] According
to the statistics, children spent the most time on YouTube this autumn – 31.4% of the total
time spent in top 10 popular apps. In second place was WhatsApp with a share of
19.2%, less than 1 percentage point was TikTok (18.8%).
