In 2022, the company’s business was affected by nonmarket forces, namely geopolitical factors and increased tensions in international relations. Nevertheless, the company quickly adapted its strategy to new market realities and mitigated geopolitical influences. IDC, in particular, named Kaspersky as a vendor “who shaped the year” in modern endpoint security in its “Worldwide Modern Endpoint Security Market Shares” report, and noted that the company’s Global Transparency Initiative helped it cope with geopolitical challenges.
Kaspersky continued delivering on its business objectives, having pushed its global B2B sales by +8%** year-on-year. The B2B sector success was prompted by the growth of both endpoint (+1% YOY)*** and non-endpoint solutions (+31% YOY)***. Solutions for enterprise like Kaspersky Anti Targeted Attack Platform and Kaspersky Fraud Prevention demonstrated vibrant growth, having increased by +105%** and 84%** YOY, respectively. The overall growth of enterprise sales was +23%** year-on-year.
The past year was intense in terms of the number of cybersecurity incidents in industrial sectors, prompting organizations worldwide to search for reliable cybersecurity solutions to protect their infrastructure. For Kaspersky business this resulted in +54%** growth YOY for Kaspersky Industrial CyberSecurity, which gained new Endpoint Detection and Response (EDR) functionality in 2022, providing visibility into operational technology (OT).
2022 turned out to be
more challenging for the company’s B2С sales. The company’s direct and partner
channels were affected by both geopolitical and macroeconomic factors, which
resulted in a 15%** decline in B2C sales. Q1 and Q2 2022 started with a
downturn trend, demonstrating 16%** and 18%** QoQ decline, respectively.
Nevertheless, a harmonized distribution model, which offered multiple entry
points for consumers, as well as the professional work of the regional sales
teams helped the company control and defend the sales pipeline, and also support
acquisition and retention activities. As a result, in Q3 the company
demonstrated a strong recovery trend in B2C sales, showing a 1%** decline QoQ,
and further consolidated it in Q4, which showed a 15%** increase in B2C sales
The past year also marked the introduction of Kaspersky’s new B2C portfolio, which was part of the company’s strategy to accelerate innovation and provide world-leading security to all corners of the world. The new consumer portfolio global rollout helped, among other things, to create an upward trend in B2C sector performance in the second half of 2022, while also delivering stable revenue and maintaining a positive business margin overall.
“The year of 2022 was challenging for the company, but our results demonstrate that our strategy is correct. Our team has already gone through numerous storms, and, like all the crises before, last year, it once again showed our ability to improve efficiency, agility, and speed up the business in even the most unpredictable environment. In 2023, we plan to continue growing our strategic products and boosting the efficiency of our business with a region-tailored approach to ensure that even more people worldwide have access to our leading and innovative cybersecurity technologies,” commented Andrey Efremov, Chief Business Development Officer at Kaspersky.
2022 marked the 20th anniversary of Kaspersky’s cybersecurity-by-design concept, with the company continuing to develop its methodology for developing Cyber Immune IT systems. In 2022, the sales of Kaspersky secure gateways, Cyber Immune gateways based on Kaspersky OS, showed +13%** YOY growth. Starting from last year, Kaspersky expanded its Cyber Immune offering with a new gateway, Kaspersky IoT Secure Gateway (KISG) 1000, which ensures the security of entire IoT systems.
In addition, last year heralded a new milestone in the formation of Kaspersky’s global technology ecosystem: Kaspersky increased its stake in the capital of MyOffice, an office suite offering collaborative document management and communication software, and become a shareholder of Motive Neuromorphic Technologies, a company specializing in neuromorphic computing technologies. The latter investment will enable Kaspersky to add hardware solutions based on neuromorphic processors to its proprietary products.
In 2022, for the 10th year running, Kaspersky maintained its leading position on the TOP3 metric across independent comparative tests. In the last year, the company’s products underwent 86 various independent tests and reviews, achieving TOP3 finishes on 73 of them – of which, 69 were first place finishes.
To further enhance customers’ and partners’ trust in Kaspersky’s solutions, the company continued developing its Global Transparency Initiative, expanding the scope of its cyberthreat-related data relocation and opening new Transparency Centers. In 2022, Kaspersky moved the storage and processing of cyberthreat-related data shared by users of Kaspersky products in Latin America and the Middle East to Zurich, Switzerland. In addition, the company opened new Transparency Centers in the United States, Japan, Singapore, Italy, and the Netherlands. To learn more about the company’s GTI and its latest developments, visit the website.
All growth rates are represented eliminating foreign exchange rate changes.
 Worldwide Modern Endpoint Security Market Shares, July 2021-June-2022: Currency Exchange Rates Slightly Trimmed Accelerating Growth (doc #US49982022, January 2023)
*Figures are rounded for easier reading. Revenue was US$752.485 million, and includes the revenue earned from the core business, e.g. sales of licenses and cybersecurity related services, and the revenue of New Cloud technologies, the developer of the MyOffice office suite, which Kaspersky acquired control of during 2022. The YOY increase was 0.03%, in comparison with the 2021 global audited IFRS revenue, earned from the core business only.
**All segment and regional figures are in net sales bookings, not revenue; presented in fixed rates as of year 2022.
***YOY growth in the SMB, enterprise, and B2B digital segments.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help over 220,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.