‘Save the World’ GT Art Car Gears Up to Deliver Bahrain GT Nations Cup Success
Kaspersky Lab reveals its first race-ready GT art car designed by British street artist D*Face for Team Italy
Ahead of the inaugural GT Nations Cup race in Bahrain on December 1, Team Italy sponsored by Kaspersky Lab has revealed the unique art car livery that will race at the Bahrain International Circuit.
Continuing the ‘Save the World’ campaign launched earlier this year, in which Kaspersky Lab created the very first Formula E Art Car with Envision Virgin Racing, the new race-ready GT art car is a firm marker of the cybersecurity company’s ongoing commitment to both motor sport and the creative industries.
Kaspersky Lab has teamed up with renowned British street artist D*Face to create the ‘Save the World’ Ferrari race car. Kaspersky Lab wanted to breathe new life into the high-end hot rod art car concept, by giving an accessible, urban artist free range to do create he wants with it. The result is highly distinctive and archetypal of D*Face’s broader work – bringing the bright, bold and colourful design to the track, and signalling the first race-ready art car ever made.
The Ferrari 488 GT3 car, emblazoned with a striking design of the Italian flag – vigorously evocative of speed and pure dynamism – alongside D*Face’s ‘Save the World’ motif, acts as the medium of a powerful message: that art can empower people to make a change.
‘Save the World’ is intrinsically linked to Kaspersky Lab’s own mission: to save and protect the world from all sorts of cyberthreats in order to fight for a truly free and safe digital world.
The design will be seen on Team Italy’s AF Corse Ferrari 488 GT3 and will be raced by drivers Piergiuseppe Perazzini and Matteo Cressoni.
Speaking ahead of the race, London-born D*Face spoke of how excited he is to see his design on the race track, commenting: “I am beyond excited for theGT Nations Cupand to see my design race around the Bahrain track. This is going to be special. I am a huge motor sport fan. Since creating the Formula E art car with Kaspersky Lab, I have been desperate to see our ‘Save the World’ design travel at breath-taking speed on track and you can’t get better than a Ferrari. May the best-looking car win!
“Throughout the ages,art has been used as a vehicle to demonstrate powerful messages through metaphors and symbolism and this car acts as areal message of hope. Saving the world isn’t just the job of cybersecurity companies like Kaspersky Lab, this is after all, our world and we need to look after it. We all need to act to make a real lasting, impactful change.”
Kaspersky Lab has been a leader in the evolution of cybersecurity over the last 20 years, with a goal to protect people and organizations from online attacks and build awareness that protection goes beyond just having an anti-virus. It is also a passionate supporter of the arts and motor sport and is the cybersecurity and technology partner for the Scuderia Ferrari Formula One racing team and the Envision Virgin Racing Formula E Team.
Kaspersky Lab is presenting its second ‘Save the World’ art car designed by D*Face, following a Formula E car that was unveiled earlier this year.
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab, added: “We are delighted to bring art to the GT Nations Cup in Bahrain and hopefully, help drive Team Italy’s AF Corse Ferrari to success. It will be a proud moment to see our first ‘Save the World’ art car on track.
“This is a project we are extremely proud of, not only to stand out from the crowd, but also to create art with purpose. 2018 has seen us create two art cars and although this design differs from the one seen on the Envision Virgin Racing Formula E car earlier, D*Face has cleverly merged his unique style with Italian flair and colours.”
For more information, please visit https://www.kaspersky.com/about/sponsorships.
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About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 20 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more atwww.kaspersky.com.
About Kaspersky Lab and Contemporary Art
Kaspersky Lab is committed to supporting and celebrating cultural and creative industries around the world. Within the field of contemporary art, the global cybersecurity business has partnered with Moniker International Art Fair in London since 2014, supporting special commissions from internationally-acclaimed artists including Ben Eine, Jose Montemayor and Laurence Vallières. Kaspersky Labs was a principal partner for the inaugural US edition of the Moniker art fair which opened in New York on 3rd May 2018. In 2016, Kaspersky Lab was a key partner for the ground-breaking Antarctic Biennale and the inaugural Antarctic Pavilion during the 57th Venice Art Biennale in 2017.
AboutD*Face
Undoubtedly one of the UK’s most prolific street artists, D*Face (Dean Stockton) has occupied the forefront of his practice ever since his initial breakthrough in 2005. Instantly distinguishable and flawlessly executed, his work upholds the vibrancy of Pop, whilst injecting it with a signature dose of satirical subversion that has become synonymous with British street style.
With countless murals and numerous sell out shows dotted across the globe, D*Face is undisputedly one of the most international street artists working today. Such a global reputation however would not have been possible without the artist’s earliest beginnings on the streets of East London where he helped to shape the category of Street Art and where his studio remains based today. It was here that the many concrete facades of Shoreditch offered the perfect canvas upon which the artist was able to realise his creative potential and ultimately shape the area into one of the global centres of urban street art. Such a synergy of city and artist is one rarely seen to such a degree and classifies D*Face as one of the most important figures working in British street art in the twenty-first century.
On top of solo exhibitions, global mural commissions and a host of secret projects, D*Face also runs his own London gallery, ‘StolenSpace’, which hosts numerous sell out street art exhibitions on an annual basis within the heart of East London. In more recent years he has also begun a new venture into motorbike design with his ‘Rebels Alliance Motorcycle Company’, similarly based in London’s east end. With so much in the works, it's hard to say what's next in store for one of the UK’s most eminent street artists.
‘Save the World’ GT Art Car Gears Up to Deliver Bahrain GT Nations Cup Success
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