A new poll of European PC users shows 35% prefer Kaspersky Lab antivirus solutions
Kaspersky Lab, a leading developer of secure content management solutions, is pleased to announce that research by GfK Retail & Technology shows 35% of PC users in Europe prefer Kaspersky Lab antivirus solutions.
The results of the poll conducted by GfK Retail & Technology underlined the leading position of the Kaspersky Lab brand in the home user segment of the Western European security software market. The results also reflect the growing emphasis now being placed on IT security issues.
“Cybercrime today has become a well-organized business, whose main aim is to extort as much money as possible from users,” says Ralf Tegethoff, Kaspersky Lab’s Regional Director of Consumer Sales Europe. “The professionalism of today’s cybercriminals is a far cry from the self-taught virus writers of earlier times. As a result, the quantity and, more importantly, the quality of threats have grown considerably over the last few years. We are justifiably proud of the fact that European users have chosen our technologies and solutions to protect their data.”
The research took place at IT retail outlets from August to October 2008. The specialists at GfK Retail & Technology based their results on interviews with several thousand customers who purchased antivirus software in six countries across Western Europe.
About Kaspersky Lab
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The Company is ranked among the world’s top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. Learn more at . For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.
About GfK Retail & Technology
Founded in 1970 in Germany, GfK Retail & Technology today is the world's leading market researcher for tracking Point-of-Sale (POS) data in technical consumer goods and entertainment media markets, and currently generates over €260 million with over 2000 full time employees across more than 80 countries. GfK Retail & Technology is a sector of the GfK Group, one of the top five market research companies worldwide.
