Kaspersky Smart Home Security: the company announces new product to protect connected devices at home
Kaspersky announced the release of a new solution – Kaspersky Smart Home Security.
The new approach will help telecom operators respond to growing consumer demand for the protection of smart home devices. It provides comprehensive protection against a wide range of possible threats – device breakdowns, malicious attacks, covert surveillance, and more. The product is installed on a router by a telecom operator, and all a user needs to do is download an application on a smartphone to control and monitor device security.
Today there is a trend shift from separate smart devices to a connected ecosystem consisting of several networked gadgets. In particular, the market for Internet of Things (IoT) devices has seen active growth recently – with a dramatic increase of 23.1% in 2020. This trend highlights the need to provide comprehensive protection of this ecosystem from a wide range of threats. This is a fact supported by the Nokia survey, which shows the number of attacks aimed at hacking connected devices has doubled since the previous year (from 16.17% to 32.72%). Another Kaspersky report also found that the majority of users (89%) are worried about the security of their devices.
The new product combines several key aspects of cybersecurity, including protection against malware, hidden surveillance, internet control, and more. In particular, the intrusion control set includes: AV file scanning, blocking brute-force attacks, checking suspicious URLs, and monitoring internet ports and protocols.
Security check kit lets customers control the level of security for the system and devices. The product will notify a user if passwords for devices are too weak and will also help choose a new and secure option. In addition, the set includes checking internet protocols and vulnerable internet ports.
Kaspersky Smart Home Security also provides parents with the ability to set internet usage restrictions for their children, such as using the internet at night or other undesirable times, and to prevent visits to inappropriate websites.
“We see the popularity of smart home devices growing every year. Naturally, in parallel with this, the number of various attacks aimed at hacking connected devices is also growing. Considering that smart home is not a temporary trend, but our future, it is obvious that this category of devices requires a complete product that will provide comprehensive protection against a wide range of threats. We believe Kaspersky Smart Home Security will help telecom operators respond to the growing demand from users to protect devices for their smart home,” comments Oleg Nevstruev, Head of Customized & Technology Products Management at Kaspersky.
“Our new offer is the result of many years’ successful work with operators all over the globe. We know the challenges our telco partners face as new technologies emerge. The new product will protect users and detail the current protection levels of the home IoT ecosystem. The operator also needs to use the CPE devices already deployed in the customers’ modes, and these demands have been considered during the solution’s development,” comments Alexey Gromyko, Head of Global xSP Projects.
For additional information and product details, please contact firstname.lastname@example.org.
More information about Kaspersky's VAS offer for telecoms and Kaspersky Smart Home Security is available via this link.
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
 The statistics were obtained for the 2020 H1 period by U&A quantitative study of consumer smart home device users in seven countries.