Maxim Frolov appointed Vice President of Global Sales at Kaspersky Lab

Kaspersky Lab announces the appointment of Maxim Frolov as Vice President of Global Sales, effective March 1, 2018. In his previous position as Managing Director for the Middle East, Turkey and Africa (META) region, which he held since 2016, Maxim demonstrated strong leadership and drove the region to terrific business results, with a 31% growth in bookings over the last year.

In his new global role, Maxim will manage sales across five business segments – consumer, digital, SMB, enterprise and xSP – and lead a team of regional managing directors to ensure efficient business processes, as well as strengthen the company’s sales culture. He will report directly to Alexander Moiseev, Chief Business Officer of Kaspersky Lab.

“At Kaspersky Lab, we understand that the business environment is changing rapidly, so we pay particular attention to strengthening our sales and marketing efforts for the company’s long-term success. The team did a great job in 2017, delivering strong financial results and an 8% increase in global revenues. To ensure an even better performance in the future, we have bolstered our sales division, appointing Maxim Frolov as VP of Global Sales. Maxim has demonstrated tremendous sales growth success in the META region, and we expect his leadership to have a positive impact on overall business results,” said Alexander Moiseev, Chief Business Officer, Kaspersky Lab.

“I am honored and excited to step up to the newly created position of VP of Global Sales.
Consuming and purchasing behaviors are continuing to evolve. Providing a comprehensive security service proposition has become an anchor of the entire eco-system and requires an evolution in the sales and supply chain model. The need to deliver trusted advisory today is higher than ever.
Being a partner-centric company, we are aiming to boost our channel value proposition, make it easier to do business with Kaspersky Lab and increase customer satisfaction,” commented Maxim Frolov, Vice President of Global Sales, Kaspersky Lab.

Maxim Frolov has over 20 years of experience in the IT industry, with a solid track record across multiple businesses and geographies. Maxim graduated from the Space-Engineering Academy in St. Petersburg, Russia.