Antivirus Protection & Internet Security Software
07 Jun 2011Product news
Kaspersky Lab announces the launch of two new versions of their flagship products for protecting desktops and laptops against malware, hacker attacks and spam – Kaspersky Anti-Virus (KAV) 2012 and Kaspersky Internet Security (KIS) 2012.
The new versions are packed with industry-leading data protection technologies to counter the evolving IT threat landscape faster and more effectively than ever before. Kaspersky Anti-Virus and Kaspersky Internet Security 2012 provide a highly secure and user-friendly personal digital environment, whether you are working, banking or shopping online, or just catching up with friends and family on your favorite social networking site.
The new features and improvements inside the 2012 product range include:
The battle between the cybercriminals and security solutions vendors has grown in size, speed and complexity in recent years, reaching every corner of the globe. Today, Kaspersky Lab discovers a new malicious program every 2 seconds, with over 7 million web attacks registered each day.
Traditional data protection technologies are no longer sufficient to cope with emerging security challenges.
Lately, some security software companies have raced to “The Cloud” in search of ways to keep their customers safe from the exponential growth of malware. Some have even poured all their technology into the cloud, touting it to customers as a one-stop provider of speedy protection and better computer performance. But what happens if the cloud “goes down?” What happens if a user’s Internet connection fails, or performs too slowly to keep up?
The reality has become clear: remotely-hosted online (or cloud) technology isn’t a silver bullet. Effective, multi-layered computer protection requires the best security technology in both the cloud and on the PC itself. Many sophisticated threats exist that can’t be tackled by the cloud even if the user is online, such as advanced rootkits or malicious scripts. Unprotected computers that are offline can be infected from sources such as a local network or a USB storage device. However, although the cloud can block incoming infections, it is impossible to remediate an already infected PC in most cases.
Naturally the computer threat landscape requires well-balanced solutions that leverage the immediacy of the cloud approach and the capabilities of PC-based protection.
Kaspersky Lab has recognized the potential of cloud technologies for years, launching a first-of-its-kind cloud-based Urgent Detection System in 2006 as a way to immediately provide the latest protection to our customers worldwide. Later it was followed by Kaspersky Security Network, which has boosted the efficiency of cloud protection even further. KAV/KIS 2012 takes this concept to the next level, optimizing our technology to use real-time data from the cloud, but not dependent on an Internet connection to provide protection.
KSN provides users with a number of additional advantages.
The File Advisor is an additional layer of protection that determines the trustworthiness of any file on your computer by checking its worldwide reputation with a single click. If our experts or other Kaspersky Lab customers have discovered the file is malicious, you won’t be tricked into opening it.
The URL Advisor is a global database of website security statistics that enables users to learn if a link leads to a trusted, malicious, or questionable website before they visit. For example, when users perform a simple web-search, the resulting links are clearly tagged with a red, yellow or green icon, so users can easily avoid dangerous websites.
The integrated Anti-Spam module no longer requires “training” by the user to accurately block unsolicited emails. The updated database and adjusted spam filtering rules are delivered from the cloud right after installation.
The System Watcher module records the activity of each installed application throughout each one’s entire lifecycle. This way, KAV/KIS 2012 can store event concatenations and develop a comprehensive pattern of both stand-alone and groups of applications. As a result, the discovery of a single malicious action will enable KAV/KIS to effectively reveal the infection details and roll back the changes including the disinfection of files, deleting newly-created data and restoring the system registry.
The new interface provides instant visibility into the security status of the system, offers easy access to the most popular features, and displays information about how the cloud-enabled protection is working for you. All wrapped in a user-friendly and elegant environment with support for touch screen computers.
This ease of access was also applied to the Kaspersky Desktop Gadget, which now provides more customization and instant-access options than ever before.
KAV/KIS 2012 works with a number of the most popular business and entertainment applications to achieve better performance without sacrificing protection levels. Users can now enjoy seamless integration with VoIP clients (including Skype), web browsers, video players and online games.
The new intelligent updating system significantly reduces the traffic burden on broadband connections and minimizes the impact on operating systems and other resources.
Kaspersky Anti-Virus 2012 and Kaspersky Internet Security 2012 will be available from the Kaspersky Lab global online store on 07 June, 2011. Contact your local Kaspersky Lab office to confirm product availability dates and prices for your region. Registered users of previous versions can upgrade to KAV/KIS 2012 free of charge.
Eugene Kaspersky, co-founder and CEO, Kaspersky Lab
“We are really focused on optimizing advanced technologies, both in the computer and the cloud, that work seamlessly to keep our users safe. By staying focused on protecting our customers no matter how they use their computers – online, or offline - we have taken a huge step in protecting them from the most dangerous cyber-threats of today and tomorrow. In addition, our new look is refreshing and empowering, and I think our new interface will make our products easier to use than ever before. This is world-class protection in its most elegant form.”
Petr Merkulov, Chief Product Officer, Kaspersky Lab
“We conducted an in-depth analysis of the performance of our new products with a variety of operating systems, thoroughly optimizing them for the most widespread usage scenarios and applications. As a result, compared to the previous version, we’ve significantly improved the speed of application startup, network connection bandwidth, and the boot time of various versions of Microsoft Windows. Additionally, file operations such as opening, closing and saving are now performed twice as fast”
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