privacy
The smart-home craze has connected everything — from your lightbulbs to your tea kettle — to the internet, and the adult industry isn’t sitting this one out: manufacturers are releasing more smart models than ever. While syncing a sex toy to your smartphone unlocks some cool extra features, it also opens the door to potential security and privacy headaches. The good news? You can significantly lower most of these risks just by tweaking your settings and adjusting your usage habits.
How sex-toy apps actually work
To be clear upfront, while researchers have successfully hijacked sex toys in controlled experiments, the odds of a hacker remotely taking over your vibrator in the real world are pretty slim. In this post, we focus on the more realistic risks: your privacy and the safety of your data.
Most modern adult toys link up with the manufacturer’s app. These apps offer a range of usage options: you can control the device yourself, or hand over the remote to a partner — anywhere in the world via the internet.
Beyond just basic controls, many of these apps have social features: private messaging, group chats, calls, and even video sessions. In fact, you don’t even need a physical device to use some of them; you just create an account. Because of this, some of these services have essentially evolved into niche dating platforms.
The toy and your phone talk to each other via Bluetooth — with minimal risks. To handle social features or remote control, the app connects to a cloud server. This creates a constant stream of data moving back and forth: everything from commands to private messages.
Here’s the catch: even if you only use the app to control your toy locally via Bluetooth, you still get connected to that cloud server. That means you’re inheriting all the security and privacy risks.
The main risks of using sex-toy apps
Sex-toy apps are typically free. In practice, this means the primary way these services make money is by collecting data — which is often excessive. It’s not hard to find buyers of this information; it could be ad services, data brokers, or other companies interested in building detailed user profiles.
Developers of intimate apps suffer from frequent data breaches, and in this sense they’re no different from many other online services that spring a leak regularly. However, unlike a breach at an online pet food store, a data leak from a sex toy app can have much more serious consequences for the user. For sex industry workers, such as those who use webcams, these data breaches pose a direct threat to their physical safety.
Vulnerabilities within the service’s infrastructure warrant special attention. These types of bugs can be exploited by hackers to gain unauthorized access to other people’s accounts.
The inclusion of broad social features essentially turns sex-toy apps into just another messaging platform. However, while we usually know if mainstream messengers use end-to-end encryption, or what vulnerabilities they face, every sex-toy app has to be evaluated individually.
Without end-to-end encryption, user chats may be accessible on the server side. This means that if the service is compromised, the contents of those messages could end up in the hands of hackers. Furthermore, the sex toy manufacturer itself, or its individual employees, could have access to your chats.
Finally, the user’s account and everything in it can be hijacked by bad actors if it isn’t protected by a strong password and, ideally, two-factor authentication.
How to lower the risks when using sex-toy apps
Now that we’ve covered the threats, let’s talk about how to defend yourself. The most obvious choice is to skip installing the app altogether. Thankfully, most sex toys still come with physical buttons — unlike, say, smart mattresses, which often require an app just to function. For those who want the extra features, here are some practical tips for setting up and using these services.
Create an account with a dedicated email address
Set up a separate email address just for registering your account in the intimate app. This should be a “clean” email with no links to any other online services you use. Naturally, the username for this email account shouldn’t include your real name or any other easily identifiable info.
Using an anonymous email protects your reputation if the app suffers a data breach. The risk of this happening is far from theoretical. For instance, back in 2015, a hacking group named The Impact Team leaked the user database of Ashley Madison, a dating site for people seeking extramarital affairs.
To create an anonymous email, pick a service that doesn’t require a phone number at all, or lets you skip that step. Besides your real name, we also recommend leaving out your birth date, your usual social media handles, and any other details that could lead back to you.
Don’t sign up via Google, Apple, social media, or your phone number
The reasoning here is basically the same as the previous point. However, it’s worth highlighting that signing up through Google, Apple, social media, or your phone number is actually just about the worst way to go.
Using Google or social media accounts gives the app permission to, among other things, access certain data from those profiles. In the context of intimate apps, this is especially risky because it creates a direct link between highly sensitive data and your real-world identity.
Keep your real info out of your profile
Once you’re in the app, don’t use any information that could be traced back to you. Come up with an anonymous handle (if you’re feeling uninspired, use a random nickname generator), pick a fake birthday, and choose a random location.
Using fictional info means you don’t have to sweat being outed if the service ever leaks your data. You’re also protecting yourself from stalking, blackmail, and other threats that come with someone being able to pin your real identity to your account.
Hide your face and distinguishing marks when sharing private media
As we’ve mentioned throughout this post, these apps often include social features used for swapping intimate photos and videos. Even if you trust the person you’re chatting with, those files can be saved, forwarded, or used without your consent. When combined with other account info, they can make it easy to figure out who you are.
We recommend never sending intimate media that shows your face or anything else that identifies you — think recognizable home decor, personal items, documents, unique clothing, tattoos, or jewelry.
Set a strong password and enable two-factor authentication, if available
If a hacker breaks into your sex toy account, they’re getting access to your most private data. Because of that, your account needs a rock-solid password. Just to be clear, here’s what we mean by a strong password:
- It’s at least 16 characters long.
- It uses a mix of uppercase and lowercase letters, numbers, and special characters (like $ or @).
- It’s not a real word or a well-known phrase.
- It’s unique and not reused for any of your other accounts.
- It doesn’t include personal info that’s easy for an outsider to find.
We also recommend turning on two-factor authentication (2FA) if the service offers it. Your best bet is to use 2FA one-time codes from an authenticator app, as it’s the most secure and completely anonymous option. You can dive deeper into creating and storing secure passwords, as well as different 2FA methods, in our dedicated blogposts.
Grant only the necessary app permissions
Every mobile app asks for permission to access certain features of your phone like Bluetooth, location, your camera, or your storage. Every extra “yes” you give expands the amount of data the app can scoop up.
We suggest being extra cautious about what you let these services see, especially when it comes to sex-toy apps. By tightening these permissions, you cut down on the amount of info that can be collected or shared without your say-so.
Take a second to think about the absolute bare minimum you’re willing to allow a sex-toy app to access. For example, there’s usually no reason for it to track your location or access your camera and mic. If you do want to upload photos, it’s better to grant access only to specific files rather than giving the app the keys to your entire photo library.
Stop apps from tracking your activity
In your iOS settings, you can block apps from collecting data about what you do and linking it to a single advertising ID. This practice, known as tracking, allows companies to stitch together data from different apps, websites, and services to build a comprehensive profile of you for targeted ads or behavioral analysis.
We strongly recommend disabling tracking for all sex-toy apps so that sensitive details about your private life don’t end up as part of your advertising profile.
Unfortunately, Android doesn’t have an exact equivalent for this setting. To minimize data collection on those devices, you’ll need to turn off ad personalization, and manually delete or reset your advertising ID every now and then. You can find more tips on dodging ad tracking in our dedicated guide.
Keep your apps and operating system up to date
Updates aren’t just about shiny new features; they also fix security bugs. Outdated versions of apps and operating systems often have vulnerabilities that hackers are just waiting to exploit.
Staying on top of your updates helps close these gaps, and lowers the risk of data breaches or unauthorized access. To make sure you don’t miss any critical fixes, it’s best to turn on automatic updates whenever possible.
Security is in your hands
Smart sex-toys and their companion apps naturally handle sensitive data, which means they require extra care when it comes to setup and daily use. That said, you can eliminate — or at least significantly reduce — most risks by following basic security rules. Essentially, it comes down to sharing as little personal info as possible with the app and, of course, using a rock-solid password.
Want more tips on keeping your intimate life private in the digital age? Check out these posts:
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