Private Browsing: Enhanced privacy core to new Kaspersky Lab product line

August 13, 2015

Over the past few weeks, you have more than likely seen our research on Digital Amnesia. It is also quite possibly that you may have forgotten it, given your affliction with Digital Amnesia.

Private Browsing: Enhanced privacy core to new Kaspersky Lab product line

OK – I admit, that wasn’t a really good joke. I just couldn’t resist. The fact of the matter is that we are becoming increasingly more dependent on our digital devices for remembering our vital information.

How devastated would you be if you lost your smartphone? #digitalamnesia Link in bio.

A video posted by Kaspersky Lab (@kasperskylab) on

The team at Kaspersky Lab knows that, they also know that our company’s customers truly value their privacy, personal data, digital identity and personal finance are core concerns for our customers. No one wants to have any of these areas exposed to the wrong entity on the web.

With data breaches and hacks occurring daily, consumers need to feel safe and be protected no matter what device they are using to access the Internet for activities ranging from updating social networks to banking and shopping.

With the launch of the 2016 versions of Kaspersky Internet Security and Kaspersky Total Security, our team added in new feature to beef up users’ privacy protection. This feature is called Private Browsing.

As you may know, the level of data that is collected on Internet users on a daily basis is quite frightening and frankly alarms many of us. This fact itself is irritating, but the main concern is: what happens when this data collected by relatively ‘good’ services falls into bad guys hands?

With the new Private Browsing feature, Kaspersky Lab customers are able to have their data stay on their device and not shared with the Internet and gain reports when a website requests this data. This option is a plugin available for Firefox, Chrome and Internet Explorer.

We feel that this feature will enable the user to have more control and safety as they peruse the Web. As always, the new editions of the Kaspersky Lab products will continue to catch the evil buggers trying to infect their users’ devices.

If you’re interested in the products, you can try them out for free or purchase them straight from our site. A standard subscription – 3-user licenses for a 1-year period – is $79.99 for Kaspersky Internet Security. A 5-user license for a 1-year period is $99.99 for Kaspersky Total Security.