Antivirus Protection & Internet Security Software
24 Aug 2011Business News
Kaspersky Lab, a leading developer of secure content and threat management solutions, announces its successful results of business growth on US and European markets in the first half of 2011. The company demonstrated outstanding results by gaining bigger market share in B2C sector and significantly outperforming the competition.
"Both European and US markets are of the strategic importance for Kaspersky Lab from the point of view of its capacities as well as competition, - said Eugene Kaspersky, Chairman and CEO of Kaspersky Lab. - Gaining bigger market share on these mature markets proves that our expansion and business development strategy reflects both understanding of market needs and better knowledge of technology trends. Today we’re getting even closer to global market leadership which shows that we’re on good path to reach #1 position in our market segment in the foreseeable future."
The early indicators of the 1st half 2011 shows that Kaspersky Lab continues strengthening its market positions. As by NPD* data, the company is ranked number one in the B2C Antivirus Market in the US with a Market share of
31.3% (by dollar volume) in the first quarter of 2011. In Total Security and Security Suites segments Kaspersky Lab has the second and the third positions
in dollar volume
The company has the best growth indicators
in European countries
among the Top 4 vendors and continues speeding toward its competitors. According to GfK data, in the first half of 2011 Kaspersky Lab has shown #2 position in B2C sector in Western Europe**, being on the first place in such key countries as Germany and France. In the antivirus category Kaspersky Lab has shown especially high results, being #1 with 46% of the European retail market*** in the first quarter of 2011.
About Kaspersky Lab
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world's top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry's fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry's leading IT security solution providers. Learn more at:
www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit:
* The NPD Group, Retail Tracking Service, January-March 2011
Ranking by Sales Value in GfK Retail Market, B2C
Ranking by Sales Units in
GfK Retail Market, B2C
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