{"id":9791,"date":"2015-09-10T09:30:18","date_gmt":"2015-09-10T13:30:18","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?p=9791"},"modified":"2020-02-26T11:02:55","modified_gmt":"2020-02-26T16:02:55","slug":"tip-of-the-week-2016-private-browsing","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com\/blog\/tip-of-the-week-2016-private-browsing\/9791\/","title":{"rendered":"Tip of the week: How to protect yourself from online data collection"},"content":{"rendered":"<p>When you search, watch, read, or purchase anything online, the information on your clicks, search inputs, visited websites, or purchases article is logged. This data is available to both website owners and third parties. This includes advertisers, social networks, online merchants and market researchers.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB.png\" alt=\"How to enable the Private Browsing feature in Kaspersky Internet Security\" width=\"840\" height=\"840\" class=\"aligncenter size-full wp-image-9795\" srcset=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB.png 840w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-300x300.png 300w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-150x150.png 150w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-768x768.png 768w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-200x200.png 200w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-500x500.png 500w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-210x210.png 210w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-330x330.png 330w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-465x465.png 465w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-600x600.png 600w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-175x175.png 175w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-270x270.png 270w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-207x207.png 207w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-75x75.png 75w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024204\/shreder_FB-230x230.png 230w\" sizes=\"(min-width: 1024px) 670px, 100vw\"><\/a><\/p>\n<p>The accumulated data is used to tailor the ads to suit your preferences. Shortly after you click on, say, British cat pics or checked prices of recent smartphone models, the advertisers, having <a href=\"https:\/\/www.kaspersky.com\/blog\/big-brotherhood-web-trackers\/\" target=\"_blank\" rel=\"noopener nofollow\">tracked your online activities<\/a>, adapt ad modules and banners to show you offers from British cat breeders or include online adverts of smartphones on the web pages you tend to visit.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"ru\" dir=\"ltr\">\u0411\u043e\u043b\u044c\u0448\u043e\u0435 \u0411\u0440\u0430\u0442\u0441\u0442\u0432\u043e \u0438\u043b\u0438 \u041a\u0442\u043e \u0441\u043b\u0435\u0434\u0438\u0442 \u0437\u0430 \u043d\u0430\u043c\u0438 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 (\u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0432\u0441\u0435, \u043a\u0442\u043e \u043c\u043e\u0436\u0435\u0442): <a href=\"http:\/\/t.co\/PLHue5LMy7\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/PLHue5LMy7<\/a> <a href=\"http:\/\/t.co\/vD4M36Bbgw\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/vD4M36Bbgw<\/a><\/p>\n<p>\u2014 Kaspersky (@Kaspersky_ru) <a href=\"https:\/\/twitter.com\/Kaspersky_ru\/status\/563664059124711424?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">February 6, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>If you don\u2019t want to be tracked online or have your data shared with online merchants, you should enable the <strong>Private Browsing<\/strong> feature in the new version of <a href=\"https:\/\/www.kaspersky.com\/advert\/multi-device-security?redef=1&amp;THRU&amp;reseller=gl_KDpost_pro_ona_smm__onl_b2c_kasperskydaily_lnk____kismd___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Internet Security<\/a>.<\/p>\n<p><strong>Private Browsing<\/strong> prohibits tracking of your online activities by advertisers, social networks and web analytics service. To enable this capability, check the <strong>Block tracking requests<\/strong> in program settings.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en.png\" alt=\"How to enable the Private Browsing feature in Kaspersky Internet Security\" width=\"772\" height=\"575\" class=\"aligncenter size-full wp-image-9793\" srcset=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en.png 772w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-300x223.png 300w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-768x572.png 768w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-200x149.png 200w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-282x210.png 282w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-443x330.png 443w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-624x465.png 624w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024207\/private-browsing-1-en-235x175.png 235w\" sizes=\"(min-width: 1024px) 670px, 100vw\"><\/a><\/p>\n<p>Otherwise, click on the <strong>Kaspersky Protection<\/strong> button in your browser and enable blocking.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en.png\" alt=\"How to enable the Private Browsing feature in Kaspersky Internet Security\" width=\"431\" height=\"524\" class=\"aligncenter size-full wp-image-9794\" srcset=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en.png 431w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-247x300.png 247w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-165x200.png 165w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-173x210.png 173w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-271x330.png 271w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-382x465.png 382w, https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2015\/09\/06024206\/private-browsing-2-en-144x175.png 144w\" sizes=\"(max-width: 431px) 100vw, 431px\"><\/a><\/p>\n<p>To learn about <strong>Private Browsing<\/strong>in detail, visit the <a href=\"http:\/\/support.kaspersky.com\/12107\" target=\"_blank\" rel=\"noopener\">Knowledge Base<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By tracking your online activities, advertisers adapt their banner adverts and ad modules. If you don\u2019t want to be tracked, enable the Private Browsing feature.<\/p>\n","protected":false},"author":668,"featured_media":9796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[180,407,43,1202,192,526,131],"class_list":["post-9791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-products","category-tips","tag-kaspersky-internet-security","tag-kis","tag-privacy","tag-private-browsing","tag-protection","tag-support","tag-tips"],"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/tip-of-the-week-2016-private-browsing\/9791\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/tip-of-the-week-2016-private-browsing\/6217\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/tip-of-the-week-2016-private-browsing\/6135\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/tip-of-the-week-2016-private-browsing\/6781\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/tip-of-the-week-2016-private-browsing\/6563\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/tip-of-the-week-2016-private-browsing\/8835\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/tip-of-the-week-2016-private-browsing\/4860\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/tip-of-the-week-2016-private-browsing\/6139\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/tip-of-the-week-2016-private-browsing\/8953\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/tip-of-the-week-2016-private-browsing\/8835\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/tip-of-the-week-2016-private-browsing\/9791\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/tip-of-the-week-2016-private-browsing\/9791\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com\/blog\/tag\/tips\/","name":"tips"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/9791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/668"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=9791"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/9791\/revisions"}],"predecessor-version":[{"id":33560,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/9791\/revisions\/33560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/9796"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=9791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=9791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=9791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}