{"id":8186,"date":"2015-04-03T13:41:35","date_gmt":"2015-04-03T17:41:35","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?p=8186"},"modified":"2019-11-15T07:05:55","modified_gmt":"2019-11-15T12:05:55","slug":"cool-big-data-projects","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com\/blog\/cool-big-data-projects\/8186\/","title":{"rendered":"10 Cool Big Data Projects"},"content":{"rendered":"<p>So many people dispute about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Big_data\" target=\"_blank\" rel=\"noopener nofollow\">Big data<\/a>, its pros and cons and great potential, that we couldn\u2019t help but look for and write about big data projects from all over the world. In this pick you\u2019ll meet serious, funny and even surprising cases of big data use for numerous purposes. Enjoy!<\/p>\n<p>So, Big Data helps us\u2026<\/p>\n<h3>#1. To find exactly what we look for in the internet<\/h3>\n<p>Maybe you have never thought that Google, Yahoo, Yandex, Bing and other search engines work with big data when they pick results in response to your search queries, but in fact they do.<\/p>\n<p>Search engines need to cope with trillions of network objects and analyze online behavior of billions of people to understand what exactly they are looking for. It\u2019s only natural that these giants became pioneers of data analysis in many spheres and produce numerous big data related products.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/YuOBzWF0Aws?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<h3>#2. To ride through a city without traffic jams<\/h3>\n<p>For example, when Yandex Company sharpened its skills in data analysis, they decided to look at their data from another perspective. That\u2019s how <a href=\"https:\/\/company.yandex.com\/technologies\/traffic_jams_technology.xml\" target=\"_blank\" rel=\"noopener nofollow\">Yandex.Traffic<\/a> solution was born. This technique analyzes information from different sources and shows a map of real time traffic conditions in a city.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">And it's a number 9 (out of 9) on the Yandex traffic ratings! <a href=\"https:\/\/twitter.com\/hashtag\/Moscow?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#Moscow<\/a> <a href=\"http:\/\/t.co\/j6zgyJbm0g\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/j6zgyJbm0g<\/a><\/p>\n<p>\u2014 Jack Farchy (@jfarchy) <a href=\"https:\/\/twitter.com\/jfarchy\/status\/476734493685219330?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">June 11, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It\u2019s an amazing solution for large cities, where traffic jams become a real pain in the ass. Have you ever been in Moscow? A heartfelt advice: if you are going to, be sure to give Yandex.Traffic a try, as even at this very moment it helps millions of Moscow drivers.<\/p>\n<h3>#3. To save rare animals, catching poachers<\/h3>\n<p><a href=\"http:\/\/www.huffingtonpost.com\/2015\/01\/12\/india-wild-tigers-big-data_n_6458386.html\" target=\"_blank\" rel=\"noopener nofollow\">Poachers hunt for endangered\u00a0Indian tigers<\/a> to make medicines from their bones that are very popular among superstitious Chinese. They know every nook and cranny in the tigers habitat area and it would be very hard to catch them without\u2026 big data.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Study uses big data to target and thwart Indian tiger poachers <a href=\"http:\/\/t.co\/wXSMLz1ivK\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/wXSMLz1ivK<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/wildlife?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#wildlife<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/animal?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#animal<\/a><\/p>\n<p>\u2014 \u267b\ufe0f emrals.com \u267b\ufe0f (@EmralsGlobal) <a href=\"https:\/\/twitter.com\/EmralsGlobal\/status\/557970966287228931?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">January 21, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#4. To make our cities green<\/h3>\n<p><a href=\"http:\/\/www.cio.com\/article\/2385245\/data-management\/new-york-turns-to-big-data-to-solve-big-tree-problem.html\" target=\"_blank\" rel=\"noopener nofollow\">New York City had been rather dangerous because of old trees<\/a> that had been falling on citizens heads and property until the authorities found the solutions. Now, big data tells them how to maintain the \u2018city forest.\u2019<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Pretty cool: \"New York Turns to Big Data to Solve Big Tree Problem <a href=\"http:\/\/t.co\/ah0ceZ1hoJ\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/ah0ceZ1hoJ<\/a> via <a href=\"https:\/\/twitter.com\/CIOonline?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@CIOonline<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CIO?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#CIO<\/a><\/p>\n<p>\u2014 Debra Bulkeley (@dbulk) <a href=\"https:\/\/twitter.com\/dbulk\/status\/342384721021513728?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">June 5, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#5. To understand why Indian cuisine is unique<\/h3>\n<p>Scientists <a href=\"http:\/\/www.technologyreview.com\/view\/535451\/data-mining-indian-recipes-reveals-new-food-pairing-phenomenon\/\" target=\"_blank\" rel=\"noopener nofollow\">mined into a bunch of recipes<\/a> and found out that food-pairing hypothesis works well for any cuisine in the world \u2014 except Indian one.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Negative food pairing in Indian cuisine \u2013 because science. <a href=\"http:\/\/t.co\/mo158dyNzC\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/mo158dyNzC<\/a> pdf <a href=\"http:\/\/t.co\/zwwNiikYpa\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/zwwNiikYpa<\/a> <a href=\"http:\/\/t.co\/0a62KzF3pv\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/0a62KzF3pv<\/a><\/p>\n<p>\u2014 rohit (@rohit_x_) <a href=\"https:\/\/twitter.com\/rohit_x_\/status\/570813466597961728?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">February 26, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#6. To fight malaria epidemics in Africa<\/h3>\n<p><a href=\"http:\/\/www.wired.com\/2014\/12\/malaria-no-more-google\/\" target=\"_blank\" rel=\"noopener nofollow\">A great project sponsored by Google<\/a> uses big data technology to solve a global health problem. Many Africans do have a mobile phone even in remote locales. They can text data about what medications they\u2019re taking to let scientists track the spread and treatments of the disease.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Fighting Malaria With Mobile Phones <br>Google lending the services of its data scientists for 'Malaria No More'.<a href=\"http:\/\/t.co\/Jsj8ZczEHj\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/Jsj8ZczEHj<\/a><\/p>\n<p>\u2014 AwesomeNaz (@awesome_naz) <a href=\"https:\/\/twitter.com\/awesome_naz\/status\/546354002351239168?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">December 20, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#7. To grow ideal Christmas trees<\/h3>\n<p>Scientists will <a href=\"http:\/\/today.uconn.edu\/blog\/2014\/12\/big-data-and-the-science-of-the-christmas-tree\/\" target=\"_blank\" rel=\"noopener nofollow\">connect genetic, physical, and environmental data<\/a> from more than 15 major plant databases to create tools for growing better crops, plants and ideal Christmas trees.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The secret to the perfect Christmas tree just might be big data. <a href=\"http:\/\/t.co\/TyQvpC1hXP\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/TyQvpC1hXP<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BitFeed?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#BitFeed<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ITCenter?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#ITCenter<\/a> <a href=\"http:\/\/t.co\/YWAm81dkXH\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/YWAm81dkXH<\/a><\/p>\n<p>\u2014 Intel Business (@IntelBusiness) <a href=\"https:\/\/twitter.com\/IntelBusiness\/status\/546772850972327936?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">December 21, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#8. To understand that our languages are filled with happiness<\/h3>\n<p>As it turns out,\u00a0<a href=\"http:\/\/www.theatlantic.com\/health\/archive\/2015\/02\/language-is-biased-toward-happiness\/385348\/\" target=\"_blank\" rel=\"noopener nofollow\">world languages contain more positive words than negative<\/a> and are predisposed to happiness.<\/p>\n<h3>#9. To make sport shows even more interesting<\/h3>\n<p>Elite sport coaches <a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2015\/03\/25\/big-data-the-winning-formula-in-sports\/\" target=\"_blank\" rel=\"noopener nofollow\">use big data to develop strategies<\/a>, training and eating programs, and even fan interaction in the chase for better performance on the field.<\/p>\n<p>https:\/\/twitter.com\/Antivia\/status\/582302015302184960<\/p>\n<h3>#10. To improve job conditions<\/h3>\n<p>Bosses know everything. Or at least <a href=\"http:\/\/www.newsweek.com\/plan-quit-big-data-might-tell-your-boss-you-do-298026\" target=\"_blank\" rel=\"noopener nofollow\">they\u2019ll know if that employee is going to quit<\/a> \u2014 big data will tell them and advise how to improve in job conditions to keep employees.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How your boss already knows if you want to quit your job?Excellent summary by @Nikelle_CS <a href=\"https:\/\/twitter.com\/hashtag\/turnover?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#turnover<\/a> <a href=\"http:\/\/t.co\/IbksEkw0io\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/IbksEkw0io<\/a><\/p>\n<p>\u2014 the WorkLife HUB (@WorkLifeHUB) <a href=\"https:\/\/twitter.com\/WorkLifeHUB\/status\/581528715034787840?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">March 27, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>#11. To enhance relationship<\/h3>\n<p>The last but not least comes a special case that was recently mentioned by media. Data analysis can be used to solve global problems as well as very intimate ones. Be sure to read the story of an <a href=\"http:\/\/fivethirtyeight.com\/features\/in-the-end-people-may-really-just-want-to-date-themselves\/\" target=\"_blank\" rel=\"noopener nofollow\">online-dating data analyst<\/a> who decided to <a href=\"http:\/\/www.businessinsider.com\/two-big-lessons-about-love-2015-4\" target=\"_blank\" rel=\"noopener nofollow\">examine her own relationships in terms of statistics<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Analyzing over 5,500 emails with her boyfriend taught this statistician two big lessons abo\u2026 <a href=\"http:\/\/t.co\/YVxc5HNXoR\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/YVxc5HNXoR<\/a> <a href=\"http:\/\/t.co\/ctKVrTrY0E\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/ctKVrTrY0E<\/a><\/p>\n<p>\u2014 Business Insider (@BusinessInsider) <a href=\"https:\/\/twitter.com\/BusinessInsider\/status\/583727584904613890?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 2, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Did you know that <a href=\"https:\/\/datafloq.com\/read\/dark-data-big-datas-best-friend\/950\" target=\"_blank\" rel=\"noopener nofollow\">90% of stored big data is dead weight<\/a>? So called Dark Data are bits and pieces of data that seem useful and take a decent place in your storage, but in general you fail to use day to day. This is good news, as this fact shows great potential of data mining and analyses. The dark data wait for a curious mind to bend it. So if you are thinking where to send your child to study, think about this opportunity.<\/p>\n<blockquote class=\"twitter-pullquote\"><p>Serious, funny and even surprising cases of #BigData use for numerous purposes. Enjoy!<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2FhC19&amp;text=Serious%2C+funny+and+even+surprising+cases+of+%23BigData+use+for+numerous+purposes.+Enjoy%21\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>That\u2019s it for today. Next week we are going to publish another post about big data projects. More specifically, about big data helping to save lives and catch criminals. Stay tuned!<\/p>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"earth-2050\">\n","protected":false},"excerpt":{"rendered":"<p>There are many cool and funny projects in the world that deal with big data and we\u2019ve gathered the Top 10 list of the most interesting ones. See for yourself!<\/p>\n","protected":false},"author":522,"featured_media":8187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1789],"tags":[1042,191,1044,1045,880,22,920,423,1046],"class_list":{"0":"post-8186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-technology","9":"tag-big-data","10":"tag-data","11":"tag-data-mining","12":"tag-funny","13":"tag-future","14":"tag-google","15":"tag-health","16":"tag-mobile-devices","17":"tag-yandex"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/cool-big-data-projects\/8186\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/cool-big-data-projects\/7429\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/cool-big-data-projects\/7271\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/cool-big-data-projects\/7429\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/cool-big-data-projects\/8186\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/cool-big-data-projects\/8186\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com\/blog\/tag\/big-data\/","name":"big data"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/8186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=8186"}],"version-history":[{"count":4,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/8186\/revisions"}],"predecessor-version":[{"id":30526,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/8186\/revisions\/30526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/8187"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=8186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=8186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=8186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}