Another distinctive feature is that Kaspersky Lab does everything in-house: no acquisitions. Kaspersky Lab\u2019s technologies are all home-brewed, and that\u2019s the basis of the strategy our company took long ago. Advantages are clear: All products share the same codebase, which removes any compatibility issues between different products.\u00a0<\/p>
Researchers noted that Kaspersky Lab is agile in maneuvering the market, no matter its size.<\/p>Tweet<\/a><\/blockquote>\n
\u201cAlthough Kaspersky has integration and technical partnerships with more than 80 hardware and software vendors, it has taken steps to remove reliance on partnerships for core technologies. For example, while Kaspersky once partnered with Bit9 for access to its global software registry, it now offers a native in-house offering via the Kaspersky Security Network (KSN),\u201d<\/em> the paper reads.<\/p>\n
This, however, doesn\u2019t mean that Kaspersky Lab doesn\u2019t do partnerships at all. Our sales partner network is vast and, fortunately, far-reaching.<\/p>\n
451 Research specifically points out the diversification of Kaspersky Lab\u2019s products as yet another of the company\u2019s advantages:<\/p>\n
\u201cThis diversification includes reaching into niche and mainstream markets alike with products designed to protect mobile devices, virtualized environments, SCADA\/ICS environments, ATMs and POS terminals.\u201d<\/em><\/p>\n
That\u2019s been done for a good (or a bad?) reason: threats emerged that cannot and should not be overlooked. For instance that hapless piece of malicious highly targeted software that\u2019s now called Stuxnet showed, among other things, that ICS users just weren\u2019t ready for getting hit; they were, well, innocently 404 about the very possibility of malware slithering in.<\/p>\n
That\u2019s no longer the case, although the situation is\u00a0improving at much slower pace than desired<\/a>.\u00a0In 2003, Kaspersky Lab\u2019s experts predicted that mobile malware would be breaking surface soon. In 2004 Cabir, the first smartphone virus, hit the scene<\/a>. Even though it was very benign (except for the battery), the fact it was there proved that another Pandora box was due to be opened. And today mobile Trojans, etc. are arguably an even bigger problem than old-timer PC malware.<\/p>\n
While 451 points out Kaspersky Lab\u2019s ability \u201cto shift strategy, innovate and bring new products to market in a relatively short time in response to market trends\u201d, it\u2019s not just about trends, but rather threats that are in focus.<\/p>\n
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