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<\/a><\/p>\nWe\u2019ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all that we deduced the following:<\/p>\n
- \n
- The free antivirus won\u2019t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: Parental Control<\/a>, Online Payment Protection<\/a>, and Secure Connection<\/a> (VPN), which easily justify the ~$50 for premium protection<\/a>.<\/li>\n
- There are a lot of users who don\u2019t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender<\/a> (ye gods!).<\/li>\n
- An increase in the number of installations of Kaspersky<\/em> Free<\/em> will positively affect the quality of protection of all<\/em> users, since the big-data-bases will have more numbers to work with to better hone the machine learning<\/a>.<\/li>\n<\/ul>\n
And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!<\/p>\n
Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries (that\u2019s Denmark<\/a>, Norway<\/a>, Sweden<\/a> and Finland<\/a>, in case you were wondering). I say successfully\u2026 \u2013 that would be an understatement; for with practically zero promo activity Kaspersky<\/em> Free<\/em> was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here\u2019s thanks to all Kaspersky<\/em> Free<\/em> users for helping us save the world!<\/p>\n
And on July 25 \u2013 for our 20th<\/sup> birthday<\/a> \u2013 the product will start being officially launched!<\/p>\n
The roll-out won\u2019t be fully global instantaneously; it\u2019s going to be done over four months in waves as per different regions. The first wave will be the U.S.A., Canada, and many of the Asia Pacific countries. September: India, Hong Kong, Middle East, Africa, Turkey and Latin America. October: Europe, Japan and South Korea. November: Vietnam and Thailand. And that, I do believe, will be it \u2013 the whole planet covered.
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<\/a><\/p>\nBriefly about the product\u2026<\/p>\n
It\u2019s a version with all the bare essentials: file, email and web antivirus; automatic updates, self-defense; quarantine; and so on. This arsenal ensures convenient and safe web surfing (is it still surfing<\/em>? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing<\/a> and infected files being run. In short, the indispensable basics that no one on the planet should do without.
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<\/a><\/p>\nKaspersky Free<\/em> is also lighter on system resources and quicker than its big brothers. It\u2019s based on the same technologies as those older brothers, which you all know always come out on top in independent testing<\/a>. This means that, though it features just the bare basics, it still packs a punch \u2013 a punch we\u2019re no less proud of. The same protection without compromise: we detect any<\/em> cyberthreat regardless of its origin or intention \u2013 even if certain folks don\u2019t like it. At the same time Kaspersky<\/em> Free<\/em> doesn\u2019t come cut with all the usual nonsense like advertising-oriented user-habit tracking<\/a> and confidentiality infringements \u2013 which free AV normally suffers badly<\/a> from in order to make it financially worthwhile to its manufacturers.<\/p>\n
Questions? Comments? Suggestions?<\/p>\n
PS: We have plenty of other free utilities, you know; have a look \u2013 here<\/a>!
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- There are a lot of users who don\u2019t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender<\/a> (ye gods!).<\/li>\n