{"id":11921,"date":"2016-04-22T15:09:21","date_gmt":"2016-04-22T19:09:21","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?p=11921"},"modified":"2019-11-15T06:57:37","modified_gmt":"2019-11-15T11:57:37","slug":"findface-deanon","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com\/blog\/findface-deanon\/11921\/","title":{"rendered":"How trolls use Findface against porn actresses and why it&#8217;s bad for you and me"},"content":{"rendered":"<p>Saint Petersburg photographer Egor Tsvetkov recently <a href=\"http:\/\/rbth.com\/science_and_tech\/2016\/04\/12\/russian-photographer-matches-random-people-with-social-network-photos_584153\" target=\"_blank\" rel=\"noopener nofollow\">published a photo project<\/a>, created with the help of a service called <a href=\"http:\/\/findface.ru\/\" target=\"_blank\" rel=\"noopener nofollow\">FindFace<\/a>. He turned the public\u2019s attention to the website and accidentally awoke the beasts. And these beasts as is wont attacked the beauties. Well, let\u2019s start from the beginning.<\/p>\n<p>In case you don\u2019t know: Findface is a Russian service that helps people find VK.com users having nothing but their photo taken on the street. In the beginning it was advertised as a dating service but now everybody uses it at will.<\/p>\n<p>For example, law enforcement <a href=\"https:\/\/www.youtube.com\/watch?v=f0RFzLx4kiU\" target=\"_blank\" rel=\"noopener nofollow\">gathers<\/a> additional information about criminals with Findface. Users of Russian Arhivach anonymous forum use it to in their dirty hobby. These people de-anonymize those whom they dislike and bully them and their surrounding.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How <a href=\"https:\/\/twitter.com\/hashtag\/bigdata?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#bigdata<\/a> turned you and me into a commodity. Try not to feel <a href=\"https:\/\/twitter.com\/hashtag\/dirty?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#dirty<\/a> <a href=\"https:\/\/t.co\/8yIXgsm9IY\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/8yIXgsm9IY<\/a> <a href=\"https:\/\/t.co\/p7khV4F95M\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/p7khV4F95M<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/723579186087079936?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 22, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>What\u2019s happened<strong>?<\/strong><\/h3>\n<p>This time trolls attacked Russian porn actresses. Unlike their American colleagues Russian porn workers are not ready to brag about their career on social networks. In daily life they prefer the image of family girls.<\/p>\n<p>That\u2019s why many acquaintances of these girls might not know what they did for living. Trolls decided to showcase this aspect of their lives very clear. They uploaded to Findface erotic photos of the girls and searched for their VK.com accounts.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">'Your face is <a href=\"https:\/\/twitter.com\/hashtag\/bigdata?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#bigdata<\/a>:' The title of this photographer's experiment says it all <a href=\"https:\/\/t.co\/1LPAGS8B2d\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/1LPAGS8B2d<\/a> <a href=\"https:\/\/t.co\/cmBcXOT8Wf\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/cmBcXOT8Wf<\/a><\/p>\n<p>\u2014 November Coalition (@11coalition) <a href=\"https:\/\/twitter.com\/11coalition\/status\/720552985563176960?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 14, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>When they succeeded cyberbullying began. Trolls sent messages to the account owners and their online friends. They told the victim that it\u2019s bad to make porn for money and shared her NC18+ photos with her friends.<\/p>\n<p>The forum contains a separate <a href=\"http:\/\/arhivach.org\/thread\/163231\/\" target=\"_blank\" rel=\"noopener nofollow\">thread<\/a> with the collection of matching photos and reports. Trolls also shared this content on a VK.com group, but later it was deleted as a number of people <a href=\"https:\/\/vk.com\/wall-112659753_491\" target=\"_blank\" rel=\"noopener nofollow\">reported<\/a> their page.<\/p>\n<p>As the result several girls deleted their VK pages and Instagram accounts. If you look at the screenshots published by trolls, <a href=\"https:\/\/static34.cmtt.ru\/club\/c2\/54\/45\/859d43e8d811fc.png\">you\u2019ll see<\/a> that girls deny their connection to the porn industry, while their friends <a href=\"https:\/\/static39.cmtt.ru\/club\/92\/f5\/34\/bd30a5cd4b437c.jpg\">make a furious stand<\/a> for them.<\/p>\n<h3><strong>Why is it bad?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.kaspersky.com\/blog\/protect-your-children-from-cyberbullying\/8883\/\" target=\"_blank\" rel=\"noopener nofollow\">Cyberbullying<\/a> is rather widespread. For anonymouses bullying people online is their favorite hobby. Trolls often feel that they rightfully judge the girls, but there are more questions in this incident than it seems at the first view.<\/p>\n<p>Findface is not absolutely accurate. We tested the service on our own staff and found out that sometimes it\u2019s unable to find people, and moreover it often makes mistakes. Findface search results look like a series of accounts sorted by potential relevance and these results are not always correct.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You can\u2019t replace your face, says facial recognition \u2013 <a href=\"https:\/\/t.co\/tW6vdmxPWE\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/tW6vdmxPWE<\/a> <a href=\"https:\/\/t.co\/dKXmOVdJ33\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/dKXmOVdJ33<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/723502848114307072?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 22, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That\u2019s why the trolls could easily bully a girl who has never been filmed in any porn or erotic project. She just looked like one of the porn actresses.<\/p>\n<p>Right now Findface has more than 500 thousand users, who leverage it with different goals. Moreover, service developers <a href=\"http:\/\/www.wonderzine.com\/wonderzine\/life\/news\/218209-findface-should-be-illegal?utm_source=facebook.com&amp;utm_medium=social&amp;utm_campaign=k-sozhaleniyu%2C-eto-byl-lish-vopros-vremeni\" target=\"_blank\" rel=\"noopener nofollow\">plan<\/a> to make Findface work with other social networks. This step can fundamentally change everything we know about online privacy.<\/p>\n<p>So this becomes a global problem. Findface is a huge step to losing even the very idea of privacy, a step to the <a href=\"https:\/\/www.kaspersky.com\/blog\/privacy-new-baroque\/11680\/\" target=\"_blank\" rel=\"noopener nofollow\">New Baroque<\/a>, which was described by Alexander Erofeev.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Let's talk a bit about <a href=\"https:\/\/twitter.com\/hashtag\/privacy?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#privacy<\/a> on the Internet, please join in <a href=\"https:\/\/t.co\/DeEiFrHgxd\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/DeEiFrHgxd<\/a> <a href=\"https:\/\/t.co\/CgIkPafnek\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/CgIkPafnek<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/714464840689975296?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">March 28, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>What\u2019s\u00a0next?<\/strong><\/h3>\n<p>Findface is made on the base of technologies (developed by Russian <a href=\"http:\/\/ntechlab.ru\/\" target=\"_blank\" rel=\"noopener nofollow\">N-Tech.Lab<\/a> company) that can solve a number of great problems. And each solution will make a part of our private life public.<\/p>\n<p>Marketing specialists <a href=\"http:\/\/www.sostav.ru\/publication\/tekhnologii-21764.html\" target=\"_blank\" rel=\"noopener nofollow\">are eager<\/a> to turn Findface into a powerful advertising tool that would help them to make personal offers, gather accurate statistical data and eliminate discount cards (who needs a card when you have a face recognition system and client\u2019s photo).<\/p>\n<p>Any personalized offer attracts attention by default. When you watch ads on TV, you can turn it off anytime. But when somebody says your name and offers something what recently attracted your attention on the web it would be much harder to ignore such a message.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">75% of consumers prefer a personalized offer when making a buying decision\u2013&gt; <a href=\"https:\/\/t.co\/s8FrPwD26O\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/s8FrPwD26O<\/a><\/p>\n<p>\u2014 Angi Harp (@AngiHarp) <a href=\"https:\/\/twitter.com\/AngiHarp\/status\/722033950953193472?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 18, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>If technologies that made Findface work spread with the same speed, very soon we\u2019ll drown in the flood of personal offers and discounts. They will be everywhere: on the street video walls, on screens in shopping malls, in the subway, and in our own PCs and smartphones.<\/p>\n<p>So, what can you do to protect yourself?<\/p>\n<p>First, never publish a lot of photos online. The less images are uploaded to your account the lower is the accuracy of face recognition. This is how it works right now.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Tips and Tricks to Hide from <a href=\"https:\/\/twitter.com\/hashtag\/BigBrother?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#BigBrother<\/a> Watchful Eye <a href=\"https:\/\/t.co\/xJ6VqqUKuo\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/xJ6VqqUKuo<\/a> <a href=\"http:\/\/t.co\/oeNopI12hL\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/oeNopI12hL<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/652500369264783360?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">October 9, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Secondly, you should check privacy settings on your social networks. Limit the troll\u2019s ability to send you direct messages or post on your walls. This might also protect you from intrusive ads as well. Besides, you should also hide your friend list, as trolls firstly attack what is the most valuable \u2014 your inner circle.<\/p>\n<p>Kaspersky Daily has a series of articles, which explain how to protect your <a href=\"https:\/\/www.kaspersky.com\/blog\/facebook-privacy-settings-video\/4623\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>, <a href=\"https:\/\/www.kaspersky.com\/blog\/vk-privacy\/10743\/\" target=\"_blank\" rel=\"noopener nofollow\">VK.com<\/a>, <a href=\"https:\/\/www.kaspersky.com\/blog\/twitter-security\/11860\/\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>, <a href=\"https:\/\/www.kaspersky.com\/blog\/linkedin-security-tips\/11757\/\" target=\"_blank\" rel=\"noopener nofollow\">LinkedIn<\/a> and <a href=\"https:\/\/www.kaspersky.com\/blog\/keep-instagram-secure\/11045\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aggressive moral crusaders search for porn actresses accounts on VK.com and cyberbully them along with their friends and families. <\/p>\n","protected":false},"author":696,"featured_media":11922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1788,9],"tags":[1020,1568,363,1566,1567,43,1569,211,1333],"class_list":{"0":"post-11921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-privacy","9":"category-tips","10":"tag-face-recognition","11":"tag-findace","12":"tag-personal-data","13":"tag-porn","14":"tag-porn-actresses","15":"tag-privacy","16":"tag-scandals","17":"tag-social-media","18":"tag-vk-com"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/findface-deanon\/11921\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/findface-deanon\/7060\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/findface-deanon\/7031\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/findface-deanon\/8199\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/findface-deanon\/8051\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/findface-deanon\/11708\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/findface-deanon\/7524\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/findface-deanon\/11163\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/findface-deanon\/11708\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/findface-deanon\/11921\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/findface-deanon\/11921\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com\/blog\/tag\/face-recognition\/","name":"face recognition"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/11921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/696"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=11921"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/11921\/revisions"}],"predecessor-version":[{"id":30283,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/11921\/revisions\/30283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/11922"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=11921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=11921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=11921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}