{"id":48318,"date":"2023-06-01T04:47:12","date_gmt":"2023-06-01T08:47:12","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?page_id=48318"},"modified":"2023-06-01T05:41:21","modified_gmt":"2023-06-01T09:41:21","slug":"kids-on-the-web-2023","status":"publish","type":"page","link":"https:\/\/www.kaspersky.com\/blog\/kids-on-the-web-2023\/","title":{"rendered":"Kids on the web in 2023"},"content":{"rendered":"<style>.c-wysiwyg blockquote{background: rgb(0 153 129 \/ 10%);}.c-wysiwyg blockquote p{font-style:normal} .img-big { width: 100vw!important; max-width: 66.875rem!important; left: 53%!important; position: relative; transform: translateX(-50%); }.accent{color: #00a88e; margin: 0;font-size:1.5rem;font-weight: 900;}.c-wysiwyg .accented-list li:before {top:1.15rem}.c-wysiwyg .accented-list li{margin-bottom:1.25rem}.c-wysiwyg hr+*{margin-top:2.5rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 120px;margin: 1rem 0 -1.25rem 0;}blockquote h5 { color: #00a88e; font-style: initial; } span.accented-quote { display: block; font-size: 60px; font-family: sans-serif; line-height: 20px; margin-top: 30px; margin-left: -3px; }@media(min-width: 40.6875rem){.accent{font-size:2rem}.c-wysiwyg .accented-list li:before {top:1.75rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 160px;}}.c-wysiwyg ol>li:before{left: -1.85rem; top: -0.25em; font-size: 2.875rem;}.c-wysiwyg ol>li{padding-left: 1rem;}span.footnotes { position: relative; display: inline-block; border-bottom: 1.5px dashed #333; line-height: 1em;transition: 0.5s; background: transparent; cursor: pointer; } span.note { position: absolute;line-height: 1.6em; width: 300px; opacity: 0; visibility: hidden; left: 0; top: 15px; transform: translateX(-50%); transition: 0.3s; background: white; padding: 15px 20px; box-shadow: 0px 3px 7px #ababab; border-radius: 3px; cursor: initial; } span.footnotes:hover { background: #ffffd5; } span.footnotes:hover .note { z-index:999;opacity: 1; visibility: visible; }@media(max-width:480px){span.note {position: fixed;left: 5px; top: 50vh;transform: translatey(-50%); width: 100vw;}}.c-wysiwyg .illustration-list { margin-left: 0; display: grid; grid-column-gap: 5vw; grid-template-areas: \"a a\" \"b c\" \"d e\"; } @media (max-width: 640px) { .illustration-list { grid-template-areas:\"a\" \"b\" \"c\" \"d\" \"e\" }  } .c-wysiwyg .illustration-list li { margin-bottom: 2em; } .illustration-list li:before { display: none; } .illustration-list span.accent { font-size: 1em; } .illustration-list img { width: 128px; }.desktop-banner {display:block!important} .mobile-banner{display:none!important} @media(max-width:768px){.desktop-banner {display: none!important} .mobile-banner{display: block!important}}h1.c-article__title:after { content: \"Author: Anna Larkina\"; display: block; font-size: 1rem; font-weight: 500; margin-top: 2em; } h1.c-article__title { position: relative; } h1.c-article__title:after { content: \"Anna Larkina\"; display: block; font-size: .8125rem; font-weight: 500; margin-top: 20px; padding-left: 44px; padding-top: 29px; border-top: 1px solid hsla(0,0%,39.2%,.15); padding-bottom: 7px; } h1.c-article__title:before { content: \"\"; display: block; height: 32px; width: 32px; background: url(https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/90\/2022\/06\/01134218\/Anna-Larkina.png); background-size: 32px; background-repeat: no-repeat; border-radius: 50%; position: absolute; bottom: 0; }header.c-article__header { margin-bottom: 0; }<\/style>\n<p><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48321\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31163358\/kids-on-the-web-2023-featured.jpg\" alt=\"\" height=\"960\"><\/p>\n<p>This report examines the categories of websites that kids visit most often across various platforms, the apps they spend the most time on, and what specifically piqued their interest over the past year (May 2022 through May 2023).<\/p>\n<h2>How we gather statistics<\/h2>\n<hr>\n<h3>Website categorization<\/h3>\n<p>Our <a href=\"https:\/\/www.kaspersky.com\/safe-kids?icid=gl_kdailyplacehold_acq_ona_smm__onl_b2c_kasperskydaily_wpplaceholder____ksk___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Safe Kids<\/a> solution for home users scans the contents of web pages that children try to access. If the site falls into one of 14 categories, the product sends an alert to Kaspersky Security Network. In doing so, no personal data is transmitted, and user privacy is not violated.<\/p>\n<p>Note: It is up to parents to decide which content to block by tweaking the preferences of the protective solution. However, anonymous statistics are collected for all the 14 categories.<\/p>\n<p>The information in this report was collected from mobile devices using Android and iOS, and PCs and laptops running on Windows OS.<\/p>\n<p>Web filtering in <a href=\"https:\/\/www.kaspersky.com\/safe-kids?icid=gl_kdailyplacehold_acq_ona_smm__onl_b2c_kasperskydaily_wpplaceholder____ksk___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Safe Kids<\/a> currently covers the following categories:<\/p>\n<ul>\n<li>Anonymizers<\/li>\n<li>Hate, discrimination<\/li>\n<li>Gambling, lotteries, sweepstakes<\/li>\n<li>Job search<\/li>\n<li>Weapons, explosives, military<\/li>\n<li>Alcohol, tobacco, drugs<\/li>\n<li>Adult content<\/li>\n<li>Profanity, obscenity<\/li>\n<li>Religions, religious associations<\/li>\n<li>News media<\/li>\n<li>Video games<\/li>\n<li>Electronic commerce<\/li>\n<li>Internet communication<\/li>\n<li>Software, audio, video<\/li>\n<\/ul>\n<h3>Search query filtering<\/h3>\n<p>Looking at children\u2019s search activity is the best way to see what they are interested in. <a href=\"https:\/\/www.kaspersky.com\/safe-kids?icid=gl_kdailyplacehold_acq_ona_smm__onl_b2c_kasperskydaily_wpplaceholder____ksk___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Safe Kids<\/a> can filter kids\u2019 queries in five search engines (Bing, Google, Mail.ru, Yahoo!, Yandex), as well as on YouTube. Filtering targets six potentially dangerous topics: Adult content, Alcohol, Narcotics, Tobacco, Racism and Profanity.<\/p>\n<p>This report presents statistics on YouTube searches. We took the top 1000 search queries collected from YouTube between May 2022 and April 2023 inclusive, as 100%. The ranking was based on the number of times a query was input, without breaking it down by region or language. The popularity of a topic is determined by its share of related queries.<\/p>\n<p>We divided the search queries collected from May 2022 through May 2023 into several subject categories:<\/p>\n<ul>\n<li>Other\n<ul>\n<li>Harry Potter<\/li>\n<li>Toys<\/li>\n<li>Education<\/li>\n<li>TikTok<\/li>\n<li>Sport<\/li>\n<li>Adult<\/li>\n<li>DIY<\/li>\n<li>Trend<\/li>\n<li>ASMR<\/li>\n<li>Meme<\/li>\n<li>Gacha Life<\/li>\n<\/ul>\n<\/li>\n<li>Games<\/li>\n<li>YouTube gaming influencer<\/li>\n<li>Music<\/li>\n<li>Movies, cartoons and TV shows\n<ul>\n<li>Movies<\/li>\n<li>Anime<\/li>\n<li>TV show<\/li>\n<li>Cartoons<\/li>\n<\/ul>\n<\/li>\n<li>YouTube bloggers and channels<\/li>\n<\/ul>\n<h3>Control the use of programs:<\/h3>\n<p><a href=\"https:\/\/www.kaspersky.com\/safe-kids?icid=gl_kdailyplacehold_acq_ona_smm__onl_b2c_kasperskydaily_wpplaceholder____ksk___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Safe Kids<\/a> allows parents to control and limit the amount of time their children spend on apps and programs on their devices. This report uses anonymized data on the number of hours that kids worldwide spent on apps run on Android and Windows devices.<\/p>\n<p>We identified the 10 most popular apps in the world. We took the sum of the hours spent on these apps as 100%. The percentage breakdown in the TOP 10 reflects the number of hours spent on each app.<\/p>\n<h2>Categories of sites visited by kids<\/h2>\n<hr>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31172214\/kids-on-the-web-2023-graph-1.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48329\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31172214\/kids-on-the-web-2023-graph-1.png\" alt=\"\" width=\"1434\" height=\"1869\"><\/a><\/p>\n<p>The most popular website category is \u201cSoftware, audio, video\u201d. This is not surprising, since it covers YouTube, movie, anime, and music streaming services, and lots of other audio\/video-related content. Kids using iOS visited sites in this category most often (46.49%). Laptops and PCs running on Windows accounted for 44.03% of the visits. The lowest share went to the Android devices (36.82%).<\/p>\n<p>The second most popular category is \u201cInternet communication\u201d. This includes all browser versions of messengers, forums, social networks, blogs and other communication platforms. Most often, kids visited these sites on iOS (32.00%), followed by Android (32.04%) and Windows (30.89%).<\/p>\n<p>Next comes the \u201cElectronic commerce\u201d category, which includes online stores, online banking and payment systems. Kids with an iPhone or iPad were almost twice as likely (14.06%) to be interested in online shopping than Android phone owners (7.13%). For Windows, the figure is just 2.30%.<\/p>\n<p>Interestingly, sites with information about video games got fewer visits than other categories. But as we\u2019ll see later, games still play a huge role in kids\u2019 lives. Android gained the largest proportion of visits to gaming sites (7.79%), almost double the figure for iOS (3.38%) and for Windows (3.31%).<\/p>\n<p>The last category we look into is \u201cAdult content\u201d, which, as the name suggests, covers pornographic and erotic sites, adult dating and sex shops. Kids with Android smartphones (4.56%) tried to watch online porn more than others. Children owning iPhones were the least likely to visit adult sites \u2013 (just 0.51%). Windows got an average of 2.87% viewing attempts.<\/p>\n<p>Now for another type of online activity: app usage.<\/p>\n<h2>What apps do kids spend most time on?<\/h2>\n<hr>\n<h3 style=\"margin-top: 3.5rem; margin-bottom: 0;\">Apps Android<\/h3>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171216\/kids-on-the-web-2023-graph-2.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48330\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171216\/kids-on-the-web-2023-graph-2.png\" alt=\"\" width=\"1434\" height=\"698\"><\/a><\/p>\n<p>Children with Android-based devices spent the most time on YouTube app (32.46% out of TOP 10 apps). A quite distant second was TikTok with 18.42%. Kids spent almost the same amount of time chatting on WhatsApp 17.99%. One of the most popular gaming universes, <em>Roblox<\/em> (7.59%) was in fourth place. Next comes the Chrome browser (7.01%), Instagram (5.08%), the Brawl Stars video game (4.77%), the not-universally-popular social network SnapChat (2.45%), and Netflix (2.12%), which traditionally commands a large audience among kids and teenagers. YouTube Kids (2.11%) rounds out the top 10 most popular apps on Android.<\/p>\n<h3 style=\"margin-top: 3.5rem; margin-bottom: 0;\">Apps Windows<\/h3>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171228\/kids-on-the-web-2023-graph-3.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48331\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171228\/kids-on-the-web-2023-graph-3.png\" alt=\"\" width=\"1434\" height=\"698\"><\/a><\/p>\n<p>Now let\u2019s take a look at the Windows apps that kids use most of all. In first and second places, unsurprisingly is browser activity, which we examined in detail above. Online surfing on Google Chrome takes up almost half of kids\u2019 time on a laptop or PC among TOP 10 activities (46.15%). Microsoft Edge finishes way behind with 12.70%, but still manages to take second place in the top 10. Firefox, another browser that made it into the top 10, is down in 6th place with a 4.67% share.<\/p>\n<p>In third place is Discord (10.23%), a favorite place for kids to hang out. Children also like Zoom (3.99%) and WhatsApp (2.06%).<\/p>\n<p>Gaming platforms in the Windows TOP 10 are represented by Roblox (8.15%) and Steam (2.81%). In terms of listening to music, kids prefer Spotify (2.84%), and for studying, they use Microsoft Office, accounting for 6.39% of their time on Windows.<\/p>\n<p>We examined which apps children used most often and which categories of sites they visited. According to the data, the undisputed leader in all areas is YouTube. Time now to dig even deeper into kids\u2019 interests through an analysis of YouTube search queries.<\/p>\n<h2>Most popular YouTube searches over the year<\/h2>\n<hr>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171239\/kids-on-the-web-2023-graph-4.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48332\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171239\/kids-on-the-web-2023-graph-4.png\" alt=\"\" width=\"1434\" height=\"459\"><\/a><\/p>\n<p>In the past year on YouTube, kids most often (19.51%) searched for the names of channels and YouTubers who create entertainment content, such as challenges, lifestyle, etc. In second place were searches for cartoons, TV shows, movies and anime \u2014 this topic accounted for 16.65%. That is followed by searches for music artists and tracks (15.69%). Next in popularity are gaming vloggers with 15.48%, while searches for game titles and related content account for a share of 10.28%. The \u201cOther\u201d section contains a variety of topics, which we\u2019ll take a closer look at below.<\/p>\n<p>Here is a summary of bloggers, topics and games that captured kids\u2019 attention over the past year.<\/p>\n<p>For instance, the \u201cYouTube bloggers and channels\u201d category was dominated by <a href=\"https:\/\/www.youtube.com\/%40MrBeast\" target=\"_blank\" rel=\"nofollow noopener\">MrBeast<\/a> and <a href=\"https:\/\/www.youtube.com\/%40SSSniperWolf\" target=\"_blank\" rel=\"nofollow noopener\">SSSniperWolf<\/a>.<\/p>\n<p>As for \u201cMovies, cartoons and TV shows\u201d, a more detailed breakdown follows.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171249\/kids-on-the-web-2023-graph-5.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48333\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171249\/kids-on-the-web-2023-graph-5.png\" alt=\"\" width=\"1434\" height=\"336\"><\/a><\/p>\n<p>In this category, queries related to cartoons led the way with 46.55%. Kids were most likely to search for <em>Miraculous: Tales Of Ladybug &amp; Cat Noir<\/em> season 5 and <a href=\"https:\/\/www.youtube.com\/%40MSA.official\" target=\"_blank\" rel=\"nofollow noopener\">MSA previously My Story Animated<\/a>.<\/p>\n<p>These queries were followed of TV show (29.57%) titles. Among the most frequent kids\u2019 searches over the past year were various K-dramas, as well as the series <em>Stranger Things<\/em>; and in the past six months, there was huge interest in everything related to the TV show <em>Wednesday<\/em>.<\/p>\n<p>Anime is in third place with a 15.81% slice of the searches. In 2022\u20132023, <em>Chainsaw Man<\/em>, <em>Demon Slayer<\/em> and <em>One Piece<\/em> topped the popularity chart.<\/p>\n<p>The share of movie-related queries was 8.07%. The top kids\u2019 flicks in 2022\u20132023 were: <em>The Super Mario Bros. Movie<\/em>, <em>Black Panther: Wakanda Forever<\/em>, R<em>ock Dog 3: Battle the Beat.<\/em><\/p>\n<h3>Now let\u2019s look at kids\u2019 musical preferences in 2022\u20132023.<\/h3>\n<p>The \u201cMusic\u201d category accounted for 15.69% of all queries we analyzed over the past year. The most popular music searches among kids were, of course, the K-pop groups BLACKPINK and BTS, plus the hip-hop subgenre phonk and Puerto Rican artist Bad Bunny. And the most searched-for song was <em>Baby Shark<\/em>.<\/p>\n<p>As for gaming, our chart features two topics from this category. \u201cYouTube gaming influencer\u201d posted a share of 15.48% and other game-related queries got 10.28%.<\/p>\n<p>The top gaming bloggers were <a href=\"https:\/\/www.youtube.com\/channel\/UCzYfz8uibvnB7Yc1LjePi4g\" target=\"_blank\" rel=\"nofollow noopener\">Aphmau<\/a>, <a href=\"https:\/\/www.youtube.com\/%40dream\" target=\"_blank\" rel=\"nofollow noopener\">Dream<\/a> and <a href=\"https:\/\/www.youtube.com\/c\/technoblade\" target=\"_blank\" rel=\"nofollow noopener\">Technoblade<\/a>, while the most popular games, besides <em>Roblox<\/em> and <em>Minecraft<\/em>, were <em>Brawl Stars<\/em>, <em>Fortnite<\/em>, <em>Genshin Impact<\/em> and <em>Stumble Guys<\/em>.<\/p>\n<p>In the \u201cOther\u201d section, we collected topics that were not the most popular, but still important enough to complete the picture of kids\u2019 interests. Let\u2019s take a closer look at this section.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171302\/kids-on-the-web-2023-graph-6.png\"><img decoding=\"async\" class=\"img-big aligncenter size-full wp-image-48334\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2023\/05\/31171302\/kids-on-the-web-2023-graph-6.png\" alt=\"\" width=\"1434\" height=\"765\"><\/a><\/p>\n<p>In first place are searches related to the <em>Gacha Life<\/em> universe (29.10%). These include reactions of <em>Gacha Life<\/em> characters to various videos, TikToks, mini-movies and much more.<\/p>\n<p>Next are memes with a share of 17.31%. Kids found the \u201cbeluga\u201d, \u201cskibidi bop yes yes yes\u201d, \u201cgigachad\u201d and \u201ccountryhumans memes\u201d the most entertaining.<\/p>\n<p>Third place, with a share of 14.11%, goes to the very popular ASMR videos. \u201cAsmr eating\u201d and \u201casmr makeup\u201d were the soothing sounds most often searched for.<\/p>\n<p>The \u201cTrends\u201d section (10.52%) was reserved for temporarily popular searches. For example, \u201cpink sauce\u201d and \u201cback to school\u201d were popular last summer, \u201cMukbang\u201d and \u201cuwu\u201d last fall, \u201cnot showing my face\u201d last winter and \u201cblanket dancers\u201d this spring.<\/p>\n<h2>Conclusion<\/h2>\n<hr>\n<p>Over the year we\u2019ve been closely monitoring the changing online habits and interests of kids worldwide. And we can already single out certain phenomena that are emblematic for today\u2019s younger generation. They are YouTube, TikTok, <em>Minecraft<\/em>, <em>Roblox<\/em>, WhatsApp, K-pop\/K-dramas, rap music, Discord and various memes. At the same time, we\u2019ve observed how some fads, such as <em>Wednesday<\/em> from Netflix or the \u201cskibidi bop yes yes yes\u201d meme, go massively viral in an instant, and then die down fairly quickly. But it\u2019s important to realize that all these trends, shows, games, music and memes are what shape today\u2019s lifestyle and culture. Thanks to these common memes, games and shows, kids all over the world can readily understand each other. Our advice to parents is to take an interest in what your kids are into, there\u2019s bound to be something because in their world for you too. Trust us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This report examines the categories of websites that kids visit most often across various platforms, the apps they spend the most time on, and what specifically piqued their interest over<\/p>\n","protected":false},"author":2706,"featured_media":48321,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-48318","page","type-page","status-publish","has-post-thumbnail"],"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/kids-on-the-web-2023\/"}],"acf":[],"banners":"","is_landing":true,"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/48318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2706"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=48318"}],"version-history":[{"count":7,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/48318\/revisions"}],"predecessor-version":[{"id":48348,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/48318\/revisions\/48348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/48321"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=48318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=48318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}