{"id":45386,"date":"2022-09-12T05:29:51","date_gmt":"2022-09-12T09:29:51","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?page_id=45386"},"modified":"2022-09-12T05:29:51","modified_gmt":"2022-09-12T09:29:51","slug":"kids-report-2022","status":"publish","type":"page","link":"https:\/\/www.kaspersky.com\/blog\/kids-report-2022\/","title":{"rendered":"Stranger summer things"},"content":{"rendered":"<style>.c-wysiwyg blockquote{background: rgb(0 153 129 \/ 10%);}.c-wysiwyg blockquote p{font-style:normal} .img-big { width: 100vw!important; max-width: 66.875rem!important; left: 53%!important; position: relative; transform: translateX(-50%); }.accent{color: #00a88e; margin: 0;font-size:1.5rem;font-weight: 900;}.c-wysiwyg .accented-list li:before {top:1.15rem}.c-wysiwyg .accented-list li{margin-bottom:1.25rem}.c-wysiwyg hr+*{margin-top:2.5rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 120px;margin: 1rem 0 -1.25rem 0;}blockquote h5 { color: #00a88e; font-style: initial; } span.accented-quote { display: block; font-size: 60px; font-family: sans-serif; line-height: 20px; margin-top: 30px; margin-left: -3px; }@media(min-width: 40.6875rem){.accent{font-size:2rem}.c-wysiwyg .accented-list li:before {top:1.75rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 160px;}}.c-wysiwyg ol>li:before{left: -1.85rem; top: -0.25em; font-size: 2.875rem;}.c-wysiwyg ol>li{padding-left: 1rem;}span.footnotes { position: relative; display: inline-block; border-bottom: 1.5px dashed #333; line-height: 1em;transition: 0.5s; background: transparent; cursor: pointer; } span.note { position: absolute;line-height: 1.6em; width: 300px; opacity: 0; visibility: hidden; left: 0; top: 15px; transform: translateX(-50%); transition: 0.3s; background: white; padding: 15px 20px; box-shadow: 0px 3px 7px #ababab; border-radius: 3px; cursor: initial; } span.footnotes:hover { background: #ffffd5; } span.footnotes:hover .note { z-index:999;opacity: 1; visibility: visible; }@media(max-width:480px){span.note {position: fixed;left: 5px; top: 50vh;transform: translatey(-50%); width: 100vw;}}.c-wysiwyg .illustration-list { margin-left: 0; display: grid; grid-column-gap: 5vw; grid-template-areas: \"a a\" \"b c\" \"d e\"; } @media (max-width: 640px) { .illustration-list { grid-template-areas:\"a\" \"b\" \"c\" \"d\" \"e\" }  } .c-wysiwyg .illustration-list li { margin-bottom: 2em; } .illustration-list li:before { display: none; } .illustration-list span.accent { font-size: 1em; } .illustration-list img { width: 128px; }.desktop-banner {display:block!important} .mobile-banner{display:none!important} @media(max-width:768px){.desktop-banner {display: none!important} .mobile-banner{display: block!important}}h1.c-article__title:after { content: \"Author: Anna Larkina\"; display: block; font-size: 1rem; font-weight: 500; margin-top: 2em; } h1.c-article__title { position: relative; } h1.c-article__title:after { content: \"Anna Larkina\"; display: block; font-size: .8125rem; font-weight: 500; margin-top: 20px; padding-left: 44px; padding-top: 29px; border-top: 1px solid hsla(0,0%,39.2%,.15); padding-bottom: 7px; } h1.c-article__title:before { content: \"\"; display: block; height: 32px; width: 32px; background: url(https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/90\/2022\/06\/01134218\/Anna-Larkina.png); background-size: 32px; background-repeat: no-repeat; border-radius: 50%; position: absolute; bottom: 0; }header.c-article__header { margin-bottom: 0; }<\/style>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44458 img-big\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31085411\/what-kids-search-online-2022-featured.jpg\" alt=\"How to find out what your kids are interested in\" width=\"1460\" height=\"960\"><\/p>\n<p>Summer is drawing to a close, which means it\u2019s time to take stock. As part of the process, we prepared a report on what mainly occupied young minds online during these three hot months. To do this, we delved into the anonymized statistics collected by Kaspersky Safe Kids from June 1 to August 22, 2022, on YouTube and Google search queries.<\/p>\n<p>We took the Top 1000 queries on YouTube, the platform most visited by kids, and we also looked at the Top 500 queries on Google, the most popular search engine they used. We organized all searches by theme.<\/p>\n<p>For Google:<\/p>\n<ul>\n<li>YouTube-related<\/li>\n<li>Internet services<\/li>\n<li>Games<\/li>\n<li>Other<\/li>\n<li>Translate<\/li>\n<li>Shopping<\/li>\n<li>Cartoons, Movies and TV shows<\/li>\n<li>Education<\/li>\n<li>Music<\/li>\n<li>Sport<\/li>\n<\/ul>\n<p>For YouTube:<\/p>\n<ul>\n<li>Games<\/li>\n<li>Blogger<\/li>\n<li>Music<\/li>\n<li>Cartoons, Movies and TV shows<\/li>\n<li>Other<\/li>\n<li>Gacha<\/li>\n<\/ul>\n<h2>What kids searched for on Google<\/h2>\n<p>Our Google search data once again reaffirms YouTube\u2019s position as the most popular platform with kids around the world. Of all queries, 33.26% were related to the service itself or to YouTube bloggers. Most often, children searched for \u201cyoutube,\u201d \u201cyt\u201d and \u201cyou tube\u201d.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070130\/kids-report-2022-1.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45393\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070130\/kids-report-2022-1.png\" alt=\"\" width=\"1434\" height=\"742\"><\/a><\/p>\n<p>The second most popular search is internet services. Queries related to Google services (Gmail, Google Drive, Google Docs) had the biggest share (25.87%), followed by WhatsApp (11.27%) and Instagram (8.55%). Interestingly, the social network for creative types DeviantArt (5.99%) placed high in the list, surpassing even TikTok (4.76%).<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/08102952\/kids-report-2022-2-1.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45394\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/08102952\/kids-report-2022-2-1.png\" alt=\"\" width=\"1434\" height=\"709\"><\/a><\/p>\n<p>In third place among Google searches are games. According to our calculations, the leader is <em>Roblox<\/em>, accounting for 33.32% of queries. Next by a wide margin is <em>Minecraft,<\/em> despite being hugely popular with kids.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070146\/kids-report-2022-3.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45395\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070146\/kids-report-2022-3.png\" alt=\"\" width=\"1434\" height=\"805\"><\/a><\/p>\n<p>Besides <em>Roblox<\/em> and <em>Minecraft<\/em>, children were seriously into games on Nintendo consoles. This is because two new <em>Pokemon<\/em> titles (<em>Pokemon Scarlet<\/em> and <em>Pokemon Violet<\/em>) are due for release, so kids googled these most of all. But they didn\u2019t forget about the smash hit of the pandemic period, <em>Animal Crossing: New Horizons<\/em>.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061032\/kids-report-2022-4.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45391\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061032\/kids-report-2022-4.jpg\" alt=\"\" width=\"1859\" height=\"768\"><\/a><\/p>\n<p>Curiously, one of the top games of this summer is <em>Tower of Fantasy<\/em>, a new open-world RPG released only on August 11, 2022. Many liken it to the mega-popular <em>Genshin Impact<\/em>. We\u2019ll keep a close eye on both, of course, and let you know in our next report which one triumphed.<\/p>\n<p>After YouTube, internet services and games, children searched for online translators (7.61%), did online shopping (5.36%), watched cartoons, movies and TV shows (5.36%), and googled information about school and education (4.88%), music (3.11%), and sport (2.99%). In the category \u201cOther\u201d, most searches were related to animals and memes. For example, this summer\u2019s most popular meme was <a href=\"https:\/\/en.wikipedia.org\/wiki\/Big_Floppa\" target=\"_blank\" rel=\"noopener nofollow\">Big Floppa<\/a>.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061010\/kids-report-2022-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45388\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061010\/kids-report-2022-1.jpg\" alt=\"\" width=\"360\" height=\"270\"><\/a><\/p>\n<h2>What kids searched for on YouTube<\/h2>\n<p>As we have seen, the undisputed favorite platform among kids today is YouTube. So if you want to connect with your child, we recommend paying close attention to the videos they watch. That way, you will know what topics your child is most interested in, what is trending, and which new things they like.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070154\/kids-report-2022-4.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45396\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070154\/kids-report-2022-4.png\" alt=\"\" width=\"1434\" height=\"495\"><\/a><\/p>\n<p>Now for some figures: children are most likely to watch gaming videos \u2014 26.52% of the Top 1000 searches on YouTube. We ranked the most popular topics in this category and found out that most often children searched either for specific gaming bloggers who review and playthrough various games, or <em>Minecraft<\/em> bloggers.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070202\/kids-report-2022-5.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45397\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070202\/kids-report-2022-5.png\" alt=\"\" width=\"1434\" height=\"1050\"><\/a><\/p>\n<p>In second place after games are bloggers who create content of various types, such as challenges or lifestyle (20.82%). The most popular blogger of the outgoing summer was <a href=\"https:\/\/www.youtube.com\/channel\/UCPMJpsTLBFqt4S6topLGv2w\" target=\"_blank\" rel=\"noopener nofollow\">Spencer X<\/a>, who has chalked up 2.66 million subscribers on YouTube, and 55.1 million on <a href=\"https:\/\/www.tiktok.com\/@spencerx\" target=\"_blank\" rel=\"noopener nofollow\">TikTok<\/a>. Also trending were the perennial <a href=\"https:\/\/www.youtube.com\/user\/MrBeast6000\" target=\"_blank\" rel=\"noopener nofollow\">MrBeast<\/a>, <a href=\"https:\/\/www.youtube.com\/c\/SSSniperWolf\" target=\"_blank\" rel=\"noopener nofollow\">SSSniperWolf<\/a> and <a href=\"https:\/\/www.youtube.com\/c\/A4a4a4a4\" target=\"_blank\" rel=\"noopener nofollow\">A4<\/a>.<\/p>\n<p>Third place goes to music. This summer kids have been listening to the K-pop group BlackPink, who in August released a new video for the track <a href=\"https:\/\/www.youtube.com\/watch?v=gQlMMD8auMs\" target=\"_blank\" rel=\"noopener nofollow\">Pink Venom<\/a>, which went straight to the top of music-related searches. Interestingly, BlackPink\u2019s popularity has remained steady for several years, and in the past three months they were searched for even more than BTS. This may be due to the <a href=\"https:\/\/www.billboard.com\/music\/music-news\/bts-announce-hiatus-1235087020\/\" target=\"_blank\" rel=\"noopener nofollow\">announcement in June that BTS is taking a break<\/a> and has no current plans to release any new songs.<\/p>\n<p>Cartoons, movies and TV shows take fourth place among YouTube searches. One of the highlights of this summer was the release of season four of the Netflix series <em>Stranger Things<\/em>. Kids often searched the platform for videos related to the show, the stars and even the music! Among the most common queries, for example, were <a href=\"https:\/\/www.youtube.com\/watch?v=AhGLgZZoszk\" target=\"_blank\" rel=\"noopener nofollow\">\u201cChrissy, Wake Up\u201d<\/a> \u2014 a music track and video compiled from phrases and scenes from the new season, and <a href=\"https:\/\/www.youtube.com\/watch?v=wp43OdtAAkM\" target=\"_blank\" rel=\"noopener nofollow\">Kate Bush\u2019s song \u201cRunning Up That Hill\u201d<\/a> (1985), which one of the main characters listens to throughout the season. As for number of searches for cast members, Millie Bobby Brown is already outstripping Sadie Sink, the one who can\u2019t get enough of Kate Bush.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061042\/kids-report-2022-5.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45392\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061042\/kids-report-2022-5.jpg\" alt=\"\" width=\"1885\" height=\"919\"><\/a><\/p>\n<p>That said, in the category \u201ccartoons, movies and TV shows\u201d, children spent most time on cartoons, and shows, and series like <em>Stranger Things<\/em> were only in second place.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070214\/kids-report-2022-6.png\"><img decoding=\"async\" class=\" img-big aligncenter size-full wp-image-45398\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06070214\/kids-report-2022-6.png\" alt=\"\" width=\"1434\" height=\"787\"><\/a><\/p>\n<p>The most searched-for cartoons included <em>Aggretsuko<\/em>, also on Netflix, <em>Helluva Boss<\/em>, set in the <em>Hazbin Hotel<\/em> universe, and <em>My Story Animated<\/em>. The most popular movie of the summer was Marvel\u2019s <em>Thor: Love and Thunder<\/em>, while <em>Naruto<\/em> remained top of the anime chart.<\/p>\n<p>Now for a few words about other sizzling YouTube events that caught kids\u2019 attention.<\/p>\n<p>This summer\u2019s most controversial personality was Andrew Tate, who is known for his sexist comments. He may have grabbed kids\u2019 attention in August 2022 for being blocked on all social networks, including YouTube.<\/p>\n<p>In addition, the Obunga meme made a comeback. This summer saw the appearance of the Obunga bot in the game <a href=\"https:\/\/www.roblox.com\/games\/10118559731\/nicos-nextbots-bloodmoon\" target=\"_blank\" rel=\"noopener nofollow\"><em>Nico\u2019s Nextbots<\/em><\/a> (Roblox), which led the bot\u2019s videos to go viral on YouTube and TikTok.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061022\/kids-report-2022-3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45390\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061022\/kids-report-2022-3.jpg\" alt=\"\" width=\"1717\" height=\"929\"><\/a><\/p>\n<p>Also searched-for this summer on YouTube was pink sauce. Blame it on TikTok food blogger <a href=\"https:\/\/www.tiktok.com\/@chef.pii\" target=\"_blank\" rel=\"noopener nofollow\">Chef.pii<\/a>, who released her pink sauce video and watched it become an instant smash hit. Sure, the product was not without controversy: the quality and even the quantity in the package were actively debated online. This proves yet again that TikTok has the power to promote not only music and cosmetics, but even culinary sauces.<\/p>\n<p>Finally, as the summer recedes, \u201cback to school\u201d is showing up more in YouTube searches. Children are inspired by videos of classroom equipment being unpacked for the new school year and they are busy choosing stationery and trendy wardrobe items. Parents should have their bank cards at the ready and not overlook cosmetics for young fashionistas, because the skin care trend is booming.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061014\/kids-report-2022-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45389\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/09\/06061014\/kids-report-2022-2.jpg\" alt=\"\" width=\"1507\" height=\"860\"><\/a><\/p>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"premium-family\">\n","protected":false},"excerpt":{"rendered":"<p>Summer is drawing to a close, which means it\u2019s time to take stock. As part of the process, we prepared a report on what mainly occupied young minds online during<\/p>\n","protected":false},"author":2706,"featured_media":44458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-45386","page","type-page","status-publish","has-post-thumbnail"],"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/kids-report-2022\/"}],"acf":[],"banners":"","is_landing":true,"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/45386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2706"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=45386"}],"version-history":[{"count":9,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/45386\/revisions"}],"predecessor-version":[{"id":45400,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/pages\/45386\/revisions\/45400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/44458"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=45386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=45386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}