{"id":44465,"date":"2022-06-01T06:35:59","date_gmt":"2022-06-01T10:35:59","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?page_id=44465"},"modified":"2022-06-10T09:33:42","modified_gmt":"2022-06-10T13:33:42","slug":"children-report-2022","status":"publish","type":"page","link":"https:\/\/www.kaspersky.com\/blog\/children-report-2022\/","title":{"rendered":"Kids on the web in 2022"},"content":{"rendered":"<style>.c-wysiwyg blockquote{background: rgb(0 153 129 \/ 10%);}.c-wysiwyg blockquote p{font-style:normal} .img-big { width: 100vw!important; max-width: 66.875rem!important; left: 53%!important; position: relative; transform: translateX(-50%); }.accent{color: #00a88e; margin: 0;font-size:1.5rem;font-weight: 900;}.c-wysiwyg .accented-list li:before {top:1.15rem}.c-wysiwyg .accented-list li{margin-bottom:1.25rem}.c-wysiwyg hr+*{margin-top:2.5rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 120px;margin: 1rem 0 -1.25rem 0;}blockquote h5 { color: #00a88e; font-style: initial; } span.accented-quote { display: block; font-size: 60px; font-family: sans-serif; line-height: 20px; margin-top: 30px; margin-left: -3px; }@media(min-width: 40.6875rem){.accent{font-size:2rem}.c-wysiwyg .accented-list li:before {top:1.75rem}.c-wysiwyg hr{border-bottom: 2px solid #00a88e; width: 160px;}}.c-wysiwyg ol>li:before{left: -1.85rem; top: -0.25em; font-size: 2.875rem;}.c-wysiwyg ol>li{padding-left: 1rem;}span.footnotes { position: relative; display: inline-block; border-bottom: 1.5px dashed #333; line-height: 1em;transition: 0.5s; background: transparent; cursor: pointer; } span.note { position: absolute;line-height: 1.6em; width: 300px; opacity: 0; visibility: hidden; left: 0; top: 15px; transform: translateX(-50%); transition: 0.3s; background: white; padding: 15px 20px; box-shadow: 0px 3px 7px #ababab; border-radius: 3px; cursor: initial; } span.footnotes:hover { background: #ffffd5; } span.footnotes:hover .note { z-index:999;opacity: 1; visibility: visible; }@media(max-width:480px){span.note {position: fixed;left: 5px; top: 50vh;transform: translatey(-50%); width: 100vw;}}.c-wysiwyg .illustration-list { margin-left: 0; display: grid; grid-column-gap: 5vw; grid-template-areas: \"a a\" \"b c\" \"d e\"; } @media (max-width: 640px) { .illustration-list { grid-template-areas:\"a\" \"b\" \"c\" \"d\" \"e\" }  } .c-wysiwyg .illustration-list li { margin-bottom: 2em; } .illustration-list li:before { display: none; } .illustration-list span.accent { font-size: 1em; } .illustration-list img { width: 128px; }.desktop-banner {display:block!important} .mobile-banner{display:none!important} @media(max-width:768px){.desktop-banner {display: none!important} .mobile-banner{display: block!important}}h1.c-article__title:after { content: \"Author: Anna Larkina\"; display: block; font-size: 1rem; font-weight: 500; margin-top: 2em; } h1.c-article__title { position: relative; } h1.c-article__title:after { content: \"Anna Larkina\"; display: block; font-size: .8125rem; font-weight: 500; margin-top: 20px; padding-left: 44px; padding-top: 29px; border-top: 1px solid hsla(0,0%,39.2%,.15); padding-bottom: 7px; } h1.c-article__title:before { content: \"\"; display: block; height: 32px; width: 32px; background: url(https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/90\/2022\/06\/01134218\/Anna-Larkina.png); background-size: 32px; background-repeat: no-repeat; border-radius: 50%; position: absolute; bottom: 0; }header.c-article__header { margin-bottom: 0; }<\/style>\n<p><img decoding=\"async\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2021\/11\/11104413\/protecting-teens-mental-health-on-social-media-featured.jpg\" alt=\"\" width=\"1460\" height=\"960\" class=\"img-big aligncenter size-full wp-image-44469\"><\/p>\n<p>To compile this report we examined the categories of websites that children opened most often in a browser and the number of hours they spent on Android apps. Additionally, we examined the top 1000 searches on YouTube. The report is based on anonymized statistics gathered by Kaspersky Safe Kids.<\/p>\n<p>You can read more about the analysis technique applied in <a href=\"https:\/\/securelist.com\/children-report-2021\/102527\/\" target=\"_blank\" rel=\"noopener\">last year\u2019s report<\/a>. The current one focuses on the most striking current global trends from February to May 2022.<\/p>\n<h2>What children are browsing<\/h2>\n<hr>\n<p>The children of today most often visit websites in the \u201cSoftware, audio, video\u201d category (43.6%): they\u2019re primarily listening to music on streaming platforms, and watching YouTube bloggers and Netflix series.<\/p>\n<div id=\"attachment_44467\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-websites-categories.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-44467\" class=\"img-big size-full wp-image-44467\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-websites-categories.png\" alt=\"Categories of websites that children opened most often in a browser\" width=\"1600\" height=\"1626\"><\/a><p id=\"caption-attachment-44467\" class=\"wp-caption-text\">Categories of websites that children opened most often in a browser<\/p><\/div>\n<p>Among the top-10 most popular mobile apps for Android, YouTube had a commanding lead (31.6%), with TikTok a distant second (19.04%). By the way, we previously wrote about <a href=\"https:\/\/www.kaspersky.com\/blog\/educational-content-on-tiktok\/37107\/\" target=\"_blank\" rel=\"noopener nofollow\">why TikTok isn\u2019t all bad<\/a>.<\/p>\n<div id=\"attachment_44466\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-android-apps.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-44466\" class=\"img-big size-full wp-image-44466\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-android-apps.png\" alt=\"Android apps most popular among kids\" width=\"1600\" height=\"1266\"><\/a><p id=\"caption-attachment-44466\" class=\"wp-caption-text\">Android apps most popular among kids<\/p><\/div>\n<p>As the data shows, children all over the world prefer to spend most of their device time on YouTube. That makes this platform a valuable resource for studying trends and children\u2019s interests as a whole.<\/p>\n<p>Young YouTube users were most interested in the following topics:<\/p>\n<div id=\"attachment_44468\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-youtube-categories.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-44468\" class=\"img-big size-full wp-image-44468\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/05\/31135745\/children-report-2022-youtube-categories.png\" alt=\"Topics that children searched for most on YouTube\" width=\"1600\" height=\"1182\"><\/a><p id=\"caption-attachment-44468\" class=\"wp-caption-text\">Topics that children searched for most on YouTube<\/p><\/div>\n<h3>Bloggers<\/h3>\n<hr>\n<p>We divided the category \u201cBloggers\u201d into \u201cgeneral topic\u201d bloggers (53.69%), Let\u2019s Players, game streamers and reviewers (28.34%), with <em>Minecraft<\/em> players separately (16.34%), and bloggers who post educational content (1.63%).<\/p>\n<p>The leaders in this category were \u201cgeneral topic\u201d bloggers, representing 53.69% of search queries. They post entertainment content: lifestyle, challenges, reviews, reactions, and their own music videos. Children were actively searching for popular personalities, including A4, MrBeast, Lady Diana, Luna y Estrella, and SSSniperWolf.<\/p>\n<p>In second place, at 28.34%, were bloggers who play and provide gaming commentaries: they organize live streams with spectators (streamers), or post edited videos (Let\u2019s Play). The most popular bloggers in this category were Paluten, Windy31, Ssundee, iCrimax and Pozzi.<\/p>\n<p>We created a standalone category for blogs that focus on <em>Minecraft<\/em> (16.34% of searches). The most sought-after personalities here were Kompot, EdisonPts, Aphmau, FixEye, Dream, BastiGHG.<\/p>\n<p>Video blogs with educational content were not particularly popular: they made up only 1.63% of searches in this category. Of course, these videos are nothing like school lessons. The bloggers normally carry out different experiments and explain scientific ideas in a fun and easy-to-understand way.<\/p>\n<h3>Music: K-pop and phonk<\/h3>\n<hr>\n<p>The second most searched-for topic was music. Korean performers \u2014 BTS, Blackpink, Twice \u2014 are still popular search queries. In the spring, a new video by PSY (of Gangnam Style fame) featuring SUGA of BTS, <em>That That<\/em>, was released. It became one of the most frequent searches by children in the \u201cMusic\u201d category.<\/p>\n<p>Among the other music queries, <em>phonk<\/em> merits special attention. Phonk is a subgenre of 1990s hip-hop in which modern rap is combined with jazz samples and old vocal recordings.<\/p>\n<h3>Movies: My Story Animated<\/h3>\n<hr>\n<p>Searches related to cartoons led in the category \u201cMovies, Cartoons &amp; TV Shows,\u201d accounting for 46.1% of searches. TV shows made up 24.48% of all searches in this category, while movies accounted for 14.15%. And we cannot leave out anime, which represented 15.31% of searches.<\/p>\n<p>In addition to searching for obvious big-screen hits, children gravitated in large numbers to the channel My Story Animated, where there are cartoons about adolescents\u2019 real-life problems.<\/p>\n<p>Another trend was TV shows (24.48%). It\u2019s notable that young users were interested not only in children\u2019s programs, such as <em>The Voice Kids 2022<\/em>, but also adult programs, including <em>Germany\u2019s Next Top Model 2022<\/em>. We found that in Germany as a whole, kids watched TV shows on YouTube more than in other countries, and these shows included <em>K\u00f6ln 50667<\/em>, <em>Berlin \u2014 Tag &amp; Nacht<\/em> and <em>Klinik am S\u00fcdring<\/em>.<\/p>\n<h3>Games: the usual and The Backrooms<\/h3>\n<hr>\n<p><em>Minecraft<\/em> continued to be the most popular game on YouTube, accounting for 16.8% of the searches in the \u201cGames\u201d category. It was followed by <em>Roblox<\/em> (10.62%), <em>Fortnite<\/em> (7.48%), <em>Poppy Playtime<\/em> (7.45%), <em>[FNF] Friday Night Funkin\u2019<\/em> (7.15%), <em>BrawlStars<\/em> (5.32%) and <em>FNAF \u2014 Five Nights at Freddy\u2019s<\/em> (7.15%). <em>Among Us<\/em>, a past favorite, was no longer trendy \u2014 it represented less than 2% of search queries.<\/p>\n<p><em>The Backrooms<\/em> is a new game with a growing fan base. In fact, it\u2019s not so much the game itself that\u2019s popular, but the urban legend about the maze with infinite rooms containing myriad horrors. Over the years, this horror story has spawned numerous memes and sequels. But when the short film <em>The Backrooms (Found Footage)<\/em> was posted on YouTube in early 2022, it was immediately dubbed \u201cone of the scariest films on the web.\u201d And as we all know, kids love horror.<\/p>\n<h3>Gacha: reactions and heat<\/h3>\n<hr>\n<p>In case you missed it, <em>Gacha Life<\/em> is a role-playing game, but it\u2019s probably more accurate to say that it\u2019s a wildly popular \u201cgame world\u201d. Players create their own anime characters, choose their appearance and clothing, and make up stories. This all makes the game more like a mini-movie. Players can then upload their creations to YouTube and TikTok, where the Gacha trends form: Gacha memes and Gacha movies. This spring, the largest number of searches were related to \u201cGacha react\u201d. Enthusiasts of this trend create short scenes on hot topics and use Gacha characters to express their reactions to movies, games, anime scenes and so on.<\/p>\n<p>Something parents should be aware of are \u201cgacha heat\u201d searches. They\u2019re not too frequent on YouTube or TikTok \u2014 13.2% of searches \u2014 but often designate content that\u2019s inappropriate for children. But there\u2019s no need to panic: if your children are spending time watching Gacha movies, that does not necessarily mean they\u2019re watching \u201cgacha heat\u201d content. But if they are, that could be a reason to start considering teaching them about sex!<\/p>\n<h3>Miscellaneous: strange and grown-up content<\/h3>\n<hr>\n<p>This category is a catch-all for disparate searches that did not fit into the other categories. The bulk of these searches \u2014 22% \u2014 were for various internet memes, such as \u201cytpmv\u201d, \u201canimation meme\u201d and \u201cfloppa\u201d.<\/p>\n<p>Kids have been interested in ASMR videos for quite some time, and they represented 20.6% of searches in the \u201cMiscellaneous\u201d category. ASMR stands for \u201cautonomous sensory meridian response\u201d and refers to the body\u2019s reaction \u2014 manifested as pleasant sensations (goose bumps, tingling, tickling) \u2014 to different audio and visual stimuli such as whispering, the sound of breathing, pages rustling, food crunching and so on. In the last few years, millions of videos have been posted on YouTube in which the creators promise that the viewer will have those feelings. Like all viral videos, ASMR videos captivate children. Another popular search query was \u201cUwU\u201d: an emoji made out of letters that is meant to show a cat with its eyes closed, which at the same time represents the name of a female gamer subculture.<\/p>\n<p>The third most popular search in the \u201cMiscellaneous\u201d category were DIY videos and channels (13%). These are instructions that tell viewers how to make things on their own, and they also encompass everything that\u2019s considered a life hack. The most popular channels of this genre are <em>5-Minute Crafts<\/em> and <em>123 GO!<\/em>. Overall, these are worthwhile videos, and it\u2019s a good idea to encourage kids to take this approach to YouTube, searching for \u201chow do you make\u2026\u201d.<\/p>\n<p>Kids don\u2019t shy away from the major scandals of the entertainment world. This spring, many adolescents \u2014 just like adults \u2014 followed the story of Johnny Depp and Amber Heard\u2019s divorce, and they repeatedly watched Will Smith slapping Chris Rock at the Oscars, which immediately became a meme. And of course, they kept up with the celebrity couple Zendaya and Tom Holland, who became megapopular thanks to the film <em>Spider-Man:<\/em> <em>No Way Home<\/em> and the <em>Euphoria<\/em> TV series.<\/p>\n<h2>What are your kids searching for?<\/h2>\n<hr>\n<p>If reading about kids\u2019 popular searches has made you wonder if some of it might apply to your own children\u2019s internet habits, <a href=\"https:\/\/www.kaspersky.com\/safe-kids?icid=gl_kdailyplacehold_acq_ona_smm__onl_b2c_kasperskydaily_wpplaceholder____ksk___\" target=\"_blank\" rel=\"noopener nofollow\">Kaspersky Safe Kids<\/a> can help you. Our product has many useful options. In particular, the YouTube Safe Search feature shows you the search history on YouTube so you can see exactly what videos your kids have been watching. Just remember \u2014 parental control products are created first and foremost to help cultivate trusting relationships in the family, not to spy on children!<\/p>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"safe-kids-2\">\n","protected":false},"excerpt":{"rendered":"<p>To compile this report we examined the categories of websites that children opened most often in a browser and the number of hours they spent on Android apps. 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