{"id":46191,"date":"2022-11-17T04:14:10","date_gmt":"2022-11-17T09:14:10","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?post_type=emagazine&#038;p=46191"},"modified":"2022-11-17T04:14:10","modified_gmt":"2022-11-17T09:14:10","slug":"get-ahead-metaverse-security","status":"publish","type":"emagazine","link":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/get-ahead-metaverse-security\/46191\/","title":{"rendered":"Why brands must get ahead on metaverse privacy and security"},"content":{"rendered":"<p>While there\u2019s much <a href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/should-business-use-metaverse\/44828\/\" target=\"_blank\" rel=\"noopener nofollow\">buzz around the metaverse<\/a>, few conversations focus on its security, privacy and safety. But these challenges may be even bigger in this emerging space than in the rest of the digital world.<\/p>\n<p>I spoke with several experts who agree organizations wanting to embrace this new medium must think about the challenges now \u2013 not when the metaverse gains full steam.<\/p>\n<h2>What is the metaverse?<\/h2>\n<p>The metaverse is an immersive three-dimensional world where people engage in social and commercial activities through digital <a href=\"https:\/\/en.wikipedia.org\/wiki\/Avatar_(computing)\" target=\"_blank\" rel=\"noopener nofollow\">avatars<\/a>. Users can access it on many kinds of connected devices, but it\u2019s most immersive when used with a virtual reality (VR) headset. There are many metaverses, including that being developed by Meta, formerly Facebook, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Horizon_Worlds\" target=\"_blank\" rel=\"noopener nofollow\">Horizon Worlds<\/a>.<\/p>\n<p>Some call it the <a href=\"https:\/\/economymiddleeast.com\/news\/metaverse\/\" target=\"_blank\" rel=\"noopener nofollow\">future of the internet<\/a>. In this metaverse future, our physical and virtual spaces and lives may converge seamlessly. It could create a common place to work, shop and socialize.<\/p>\n\t\t\t\t\t<div class=\"c-promo-post\">\n\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col-12@sm\">\n\t\t\t\t\t\t\t<article class=\"c-card c-card--link c-card--hor@xs c-card--small@xs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-card__figure c-card__figure--small@xs c-card__figure--medium@sm\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/should-business-use-metaverse\/44828\/\" class=\"c-card__figure-link\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/07\/08062037\/307_A_tale_of_two_metaverses-500x500.jpg\" class=\"attachment-card-default size-card-default wp-post-image\" alt=\"tale two metaverses\" data-src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2022\/07\/08062037\/307_A_tale_of_two_metaverses-500x500.jpg\" data-srcset=\"\" srcset=\"\">\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-card__body  \">\n\t\t\t\t\t\t\t\t\t<header class=\"c-card__header\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-card__headline\">Related article<\/p>\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-card__title \">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/should-business-use-metaverse\/44828\/\" class=\"c-card__link\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span>The Metaverse\u2019s history shows we\u2019re not quite ready for it<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"o-icon o-svg-icon o-svg-right\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.kaspersky.com\/blog\/wp-content\/plugins\/kaspersky-emagazine\/assets\/sprite\/icons.svg#icon-arrow-long\"><\/use><\/svg>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-card__desc \">\n\t\t\t\t\t\t\t\t\t\t\t<p>Events leading up to Facebook\u2019s Metaverse show business should wait for technology to catch up before investing heavily in the space.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"c-card__footer\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-card__list\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"c-list-labels js-has-reading-time\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"c-list-labels__link\" href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/category\/digital-transformation\/\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Digital transformation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><span class=\"js-reading-time\"><\/span> min read<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"u-hidden js-reading-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tIn October 2021, Facebook Founder and CEO Mark Zuckerberg changed his company's brand name to Meta to reflect what he sees as the importance of the metaverse to their business strategy.\r\n\r\nExperienced using a virtual reality (VR) headset, the three-dimensional virtual environment lets characters (called avatars) engage in social and commercial activities much like real life. Many global business giants see the Metaverse as a huge commercial opportunity that will change how we live and work.\r\n\r\nShould your business get involved? I believe the Metaverse's history shows while it's an environment you should get familiar with, it may not be the time to invest big. Here's why.\r\n\r\n\r\n\r\nMMOGs have been around since the 1990s. Their popularity has risen fast worldwide with improved internet connectivity, computer power and immersive graphics. One such game, space simulator EVE Online, has seen over 60,000 players simultaneously playing. And like in the Metaverse, trading virtual items for real-world money in MMOGs has become big business.\r\nWhat's the Metaverse's attraction?\r\nThe Metaverse has business potential because of our willingness to invest so much time and money in playing games online.\r\n\r\nIn a 2022 virtual conference on the Metaverse, Datin Lorela Chia, CEO of Haus of Stylo, Malaysia, gave examples of the fashion and games industry collaborating, like creating and selling virtual garments for avatars.\r\n\r\nBut it's not just about buying and selling things \u2013 the Metaverse offers a way to meet, discuss or learn that's more immersive than other online communication tools. Bill Gates said in 2021, \"Within two to three years, I predict most virtual meetings will move from 2D camera image grids\u2026 to the Metaverse \u2013 a 3D space with digital avatars.\"\r\nMetaverse follows in Second Life's footsteps\r\nIn almost every way except the VR headsets, there was a Metaverse from 2003, when Linden Labs launched virtual world Second Life. Second Life is a virtual world that lets users create avatars and settings, and teleport from one place to another in seconds.\r\n\r\nSecond Life has an estimated 800,000 users and many of the characteristics of a real-world civilization \u2013 rules, citizen rights, homes, shops, universities and events. It has many business applications like hybrid conferences, virtual project meetings and data visualization for education and collaboration.\r\n\r\nIBM has used Second Life for internal meetings. BP for graduate recruitment and Imperial College London for virtual hospital tours.\r\n\r\n\r\n\r\nBut with all its functionality and experience, Second Life hasn't gained mainstream commercial success. So why does Mark Zuckerberg believe his Metaverse has massive disruptive potential?\r\nWhat's enabling today's Metaverse?\r\nThe answer lies in how the internet evolved since its birth in 1983. The power of 5G and fibre, smartphones and social media have all played a role. Today's advanced internet technologies make the Metaverse possible, but the devices and applications we use daily will determine whether it has significant commercial potential.\r\n\r\nSecond Life runs on a desktop computer and connects to a network of Linden Lab servers. It's a security risk for businesses with network firewalls.\r\n\r\nSecond Life is also 'synchronous:' users only get value from being online at the same time as other users. So there are no users in most Second Life locations most of the time. To use a real-world retail analogy, there's a lack of footfall.\r\n\r\nThis is also true for the Metaverse. Its commercial potential will depend on user numbers and where they spend time. It's critical there's on-demand universal access across computers, laptops and mobile devices. Perhaps 'Web 3.0' will be the technology that delivers on making Metaverse experiences securely accessible to a global marketplace across different devices, but especially mobile devices like smartphones.\r\nWhat is Web 3.0 and why does it matter?\r\nIT industry analyst Robin Bloor recently said, \"Web 3.0 is the third generation of the internet \u2014 a global network that permits intelligent interactions between all its users and devices.\"\r\n\r\nWeb 3.0 is a theoretical new blockchain-based iteration of the web. It could provide increased data security, scalability and privacy for users. It would let users publish rich media content to a global audience and make a Metaverse more commercially viable than Second Life.\r\n\r\nBy making the web more powerful, intuitive and secure, Web 3.0 could mean the volume of online users accessing and creating content grows faster. One major difference, most relevant to the Metaverse, is better handling of the 3D graphics needed for virtual worlds.\r\nBlockchain important to Metaverse commerce\r\nMetaverse settings are computer-generated environments or 360-degree photos and videos captured by consumer or professional cameras. These digital images and videos are now traded on the internet. Blockchain can validate ownership of these digital assets, enabling the fashion industry to sell digital garments.\r\n\r\nIn Second Life from 2005, you could create digital assets and trade them for the digital currency Linden dollars. Today, the same thing is happening in the Metaverse using blockchain and cryptocurrencies like Bitcoin. These latest developments, alongside artificial intelligence that connects buyers with sellers, will add to the growth of the Metaverse.\r\nHow will the Metaverse affect business?\r\nThe future shape and commercial potential of the Metaverse go beyond numbers of users. It also depends on how often they visit, for how long, where and why.\r\n\r\nWith pandemics and climate change restricting face-to-face contact and travel, applications that enable remote communication and collaboration have grown fast. Online meeting app Zoom saw daily meeting participants grow from 10 million to 300 million between 2019 and 2020, mostly from small business and personal use.\r\n\r\nWill the Metaverse become the new virtual meeting space Bill Gates predicted? It seems unlikely for now, with the convenience and ease of use of Zoom and other online meeting platforms. More likely, the commercial potential of the Metaverse will be unlocked by applications that benefit more from immersive experiences.\r\n\r\n\r\n\r\nIt could also be useful in mental and physical health therapies that use virtual reality and for complex 3D data visualization.\r\n\r\nFacebook (Meta) has invested hugely in strategy based on VR headsets as the gateway to their Metaverse platform. Unlike the browsers found on every smartphone and laptop, few own or have access to a VR headset. At the moment, Metaverse suffers from the same problem that restricted Second Life \u2013 a limited marketplace, until the technology evolves to the point where VR headsets or glasses are affordable and ubiquitous.\r\n\r\nUnlike recent disruptions like cryptocurrency, the Metaverse relies on mass adoption to be profitable for business. Several factors in the market today make mass Metaverse adoption unlikely, like low VR headset ownership and lack of systems to access the Metaverse with commonly owned devices. While businesses should closely follow the Metaverse's development, it may be premature to invest heavily at this time. In any case, watch this space.\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\n<p>Some put this future closer than we might think. Global analysts Gartner predict <a href=\"https:\/\/www.gartner.com\/en\/articles\/what-is-a-metaverse\" target=\"_blank\" rel=\"noopener nofollow\">25 percent of people will spend at least one hour in the metaverse by 2026<\/a>. Market Research Future says the <a href=\"https:\/\/www.marketresearchfuture.com\/reports\/metaverse-market-10744\" target=\"_blank\" rel=\"noopener nofollow\">metaverse market will grow by 45 percent annually<\/a> until 2030. By contrast, they expect the <a href=\"https:\/\/www.marketresearchfuture.com\/reports\/internet-of-things-market-1176\" target=\"_blank\" rel=\"noopener nofollow\">Internet of Things (IoT) to grow by just 26 percent each year<\/a>.<\/p>\n<h2>Little focus on metaverse security and safety<\/h2>\n<p>\u201cThe metaverse\u2019s attack surface [possible entry points for malicious actors] is bigger, and it\u2019s also a new technology space,\u201d says Nick Donarski, co-founder and chief technology officer at blockchain company <a href=\"https:\/\/ore-system.com\/\" target=\"_blank\" rel=\"noopener nofollow\">ORE System<\/a>. \u201cDevelopers don\u2019t have the experience, technical resources and exposure for long-term understanding of its security and how it applies to organizations.\u201d<\/p>\n<p>Al Pascual, senior vice president of enterprise risk solutions at identity security provider <a href=\"https:\/\/www.sontiq.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Sontiq<\/a><u>,<\/u> thinks we can easily get \u2018ahead of our skis\u2019 when it comes to security. \u201cWe invent new ways to give people experiences and products using old security paradigms and have to clean up the mess later,\u201d he says. \u201cWe must think about security before we start deploying the metaverse to everyone.\u201d<\/p>\n<h2>Securing the \u2018Wild West\u2019<\/h2>\n<p>\u201cThe metaverse is like the Wild West right now. There aren\u2019t even any standards yet,\u201d says Aarti Dhapte, senior research analyst at <a href=\"https:\/\/www.marketresearchfuture.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Market Research Future<\/a> and an author of its metaverse market forecast reports. \u201cYou can\u2019t even regulate it well because everybody doesn\u2019t define the metaverse the same way.\u201d<\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/articles\/what-is-a-metaverse\" target=\"_blank\" rel=\"noopener nofollow\">Gartner defines the metaverse<\/a> as \u201ca collective virtual space created by the convergence of virtually enhanced physical and digital reality\u201d that\u2019s \u201cdevice-independent and not owned by a single vendor\u201d with \u201can independent virtual currency.\u201d Other definitions include <a href=\"https:\/\/www.adobe.com\/metaverse.html\" target=\"_blank\" rel=\"noopener nofollow\">fully immersive experiences<\/a>, a <a href=\"https:\/\/about.meta.com\/what-is-the-metaverse\/\" target=\"_blank\" rel=\"noopener nofollow\">three-dimensional overlay on the physical world<\/a> and a<a href=\"https:\/\/www.igi-global.com\/dictionary\/bringing-the-metaverse-to-higher-education\/18467\" target=\"_blank\" rel=\"noopener nofollow\"> persistent collection of universes we can traverse with digital identities<\/a> and assets.<\/p>\n<p>Despite its early stage, many security experts expect the metaverse will see familiar security threats: <a href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/fraud-prevention-social-engineering\/36919\/\" target=\"_blank\" rel=\"noopener nofollow\">Social engineering<\/a>, <a href=\"https:\/\/www.kaspersky.com\/resource-center\/threats\/spam-phishing\" target=\"_blank\" rel=\"noopener nofollow\">phishing<\/a>, <a href=\"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/university-identity-theft-authentication\/43820\/\" target=\"_blank\" rel=\"noopener nofollow\">identity theft<\/a> and more.<\/p>\n<p>\u201cCybercriminals\u2019 methods are rarely new. More often, they use the same methods in a new channel,\u201d says Pascual, whose fraud prevention career includes working for global banks.<\/p>\n<blockquote><p>As the metaverse combines broader technologies and mediums, from VR to blockchain to IoT, we may see threats we know today on a bigger scale.<\/p>\n<\/blockquote>\n<h2>Adding blockchain to the mix<\/h2>\n<p>Many think blockchain will play a central role in the metaverse because of the need to decentralize the space and enable the various worlds within it to interoperate. Cryptocurrency, which uses blockchain, is the natural candidate for metaverse ecommerce. The metaverse could use <a href=\"https:\/\/en.wikipedia.org\/wiki\/Smart_contract\" target=\"_blank\" rel=\"noopener nofollow\">smart contracts<\/a> \u2013 digital transactions stored on blockchain that self-execute under certain conditions \u2013 to implement rules.<\/p>\n<p>Also a new technology, blockchain adds complexity and security challenges to the metaverse. And while many think its immutability makes it more secure, <a href=\"https:\/\/cloudsecurityalliance.org\/blog\/2020\/10\/26\/blockchain-attacks-vulnerabilities-and-weaknesses\/\" target=\"_blank\" rel=\"noopener nofollow\">recent attacks on blockchain highlight its security shortcomings<\/a>.<\/p>\n<p>Virtual currencies, whether cryptocurrency or <a href=\"https:\/\/www.kaspersky.com\/blog\/what-is-nft-podcast\/45942\/\" target=\"_blank\" rel=\"noopener nofollow\">non-fungible tokens (NFTs,)<\/a> are also hard to navigate, especially for a big metaverse user group \u2013 children. \u201cIt\u2019s risky for kids and teens to understand handling virtual money in all forms and can lead to big losses,\u201d Dhapte says.<\/p>\n<h2>People still the weakest link<\/h2>\n<p>Malicious actors most often use people manipulation to attack. For example, Verizon\u2019s 2022 Data Breach Investigations Report says <a href=\"https:\/\/www.verizon.com\/business\/resources\/reports\/2022\/dbir\/2022-data-breach-investigations-report-dbir.pdf\" target=\"_blank\" rel=\"noopener nofollow\">82 percent of data breaches involve a human element<\/a>. The metaverse\u2019s human element is similarly exploitable.<\/p>\n<blockquote><p>Educating your people and community about good security practices is the key to security for any space.<\/p>\n<cite><p>Nick Donarski, co-founder and chief technology officer, ORE System<\/p><\/cite><\/blockquote>\n<p>The metaverse will also magnify data privacy concerns. Artur Kane, vice president at secure remote access company <a href=\"https:\/\/www.goodaccess.com\/\" target=\"_blank\" rel=\"noopener nofollow\">GoodAccess<\/a>, says that since the metaverse is a \u201cworld attacking even more of our senses,\u201d tech giants can use it to make more money with better-targeted advertising. That means tracking even more of our behavior online.<\/p>\n<p>\u201cWe give away much more information in the metaverse,\u201d says Kane, a frequent privacy speaker at industry events. \u201cCompanies can learn much about us \u2013 like race, sexual interest, potential health issues.\u201d<\/p>\n<p>He mentions recent <a href=\"https:\/\/arxiv.org\/pdf\/2207.13176.pdf\" target=\"_blank\" rel=\"noopener nofollow\">research showing how attackers could exploit hardware and application weaknesses to violate privacy<\/a>. They set up a benign-looking VR escape room game and inferred many participants\u2019 attributes, from height to age to location, with high accuracy using just minutes of gameplay.<\/p>\n<h2>Regulation far behind<\/h2>\n<p>Lagging data privacy and security regulation adds to the metaverse\u2019s Wild West feel. \u201cWe\u2019re giving away so much more data than we realize,\u201d says Kane. \u201cThere\u2019s huge potential for data breaches and leaks in a new environment where legislation doesn\u2019t restrict much.\u201d<\/p>\n<p>Blockchain regulation is also lacking, which Dhapte thinks could mean greater chance of fraud. \u201cSince various countries don\u2019t have fixed regulations for blockchain, tracking fraudulent activities would be a real challenge for governments.\u201d<\/p>\n<h2>User risks in immersive environments<\/h2>\n<p>The metaverse is a rich playground for abuse \u2013 from sexual harassment to <a href=\"https:\/\/www.nytimes.com\/2021\/12\/30\/technology\/metaverse-harassment-assaults.html\" target=\"_blank\" rel=\"noopener nofollow\">virtual assaults<\/a>. \u201cAny vulnerable group, especially children, faces higher risk as non-consensual contact and communication might be more intrusive and targeted, given how immersive the experience is,\u201d Kane says.<\/p>\n<p>A survey by global think tank Wunderman Thompson Intelligence found <a href=\"https:\/\/www.wundermanthompson.com\/insight\/a-metaverse-for-kids\" target=\"_blank\" rel=\"noopener nofollow\">66 percent of parents familiar with the metaverse have child safety concerns<\/a>. Fears are not unfounded \u2013 one media investigation found behaviors like <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-10752287\/Channel-4-Dispatches-shows-Metaverse-users-boasting-attracted-little-girls.html\" target=\"_blank\" rel=\"noopener nofollow\">racist comments and sexually explicit content directed at children<\/a>.<\/p>\n<p>Pascual of Sontiq says metaverse participants exchange little of monetary value today, \u201cBut in ten to 20 years, the potential for financial transactions is huge, especially as digital properties gain value. Thefts will become more meaningful.\u201d<\/p>\n<p>In the meantime, users still risk fraud. Pascual says scams draw kids looking for cryptocurrency and virtual swag. \u201cWe\u2019ve seen evidence of predators targeting children in open worlds like Roblox. Parental oversight, education and control on who children can engage with and what they can see will be key.\u201d<\/p>\n<p>An investigation as part of Tomorrow Unlocked\u2019s hacker:HUNTER video series found <a href=\"https:\/\/www.youtube.com\/watch?v=ryZgnyin-5g\" target=\"_blank\" rel=\"noopener nofollow\">rife hacking in children\u2019s games like Roblox<\/a>, for example stealing hard-won digital items. These hacks had considerable impact on the child gamers.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/ryZgnyin-5g?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<p>It\u2019s harder for parents to monitor children consuming content using VR headsets because they can\u2019t look over kids\u2019 shoulders as with a computer or phone. That gives brands launching metaverse experiences a greater responsibility to protect users.<\/p>\n<h2>Protecting business in the metaverse<\/h2>\n<p>For teams responsible for metaverse experiences, security experts like Pascual emphasize the need for moderation. He sees danger for brands in platforms ineffectively moderated. \u201cBrand trust will be critical, so there\u2019s a need for moderation, including monitoring to ensure brands aren\u2019t easily imitated,\u201d he says.<\/p>\n<p>Moderation may not be easy. Tech giant <a href=\"https:\/\/www.theverge.com\/2021\/11\/12\/22779006\/meta-facebook-cto-andrew-bosworth-memo-metaverse-disney-safety-content-moderation-scale\" target=\"_blank\" rel=\"noopener nofollow\">Meta\u2019s chief technical officer said moderating user behavior \u201cat any meaningful scale is practically impossible.<\/a>\u201d Still, some experts think <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/05\/heres-how-to-make-the-metaverse-safe\/\" target=\"_blank\" rel=\"noopener nofollow\">self-scrutiny by brands, alongside industry collaboration<\/a><u>,<\/u> will be a business imperative in the metaverse.<\/p>\n<p>The good news is security concepts are roughly the same in the metaverse, according to Donarski of ORE Systems. \u201cThe fundamental security practices carry over because the architecture is the same. It still runs on a server, you have databases on the backend, user and password management, and so on.\u201d<\/p>\n<p>It may take a while, but the metaverse will likely become a reality. Companies must consider security and privacy before that reality takes shape \u2013 whichever version of the metaverse unfolds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech experts and brands see the metaverse bringing a new level of immersive consumer experience. But it also brings tough security and privacy challenges.<\/p>\n","protected":false},"author":2568,"featured_media":46193,"template":"","coauthors":[3807],"class_list":{"0":"post-46191","1":"emagazine","2":"type-emagazine","3":"status-publish","4":"has-post-thumbnail","6":"emagazine-category-digital-transformation","7":"emagazine-category-emerging-tech","8":"emagazine-tag-metaverse","9":"emagazine-tag-vr"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/should-business-use-metaverse\/44828\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/secure-futures-magazine\/should-business-use-metaverse\/26742\/"}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine\/46191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/emagazine"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/46193"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=46191"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/coauthors?post=46191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}