![\"\"](\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/92\/2021\/07\/27065838\/k_Retail_Cybersecurity-1-500x467.png\")
\t\t\t\t<\/a>\n\t\t\t\t\t\tRetail cybersecurity<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Kaspersky retail cybersecurity<\/span><\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tSecuring POS terminals, workstations mobile devices and back-office systems, designed for retail needs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\tSecure retail<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t<\/div>\n\t\nFor Griffin, there are big security and privacy implications of letting IoT devices act like humans. \u201cEvery aspect of your life will be watched and monitored by systems that monitor your behavior around the house by listening to cues,\u201d he says. \u201cIn short, your privacy is non-existent \u2014 which is where regulators come in.\u201d<\/p>\n
Kaspersky\u2019s Senior Security Researcher Dan Demeter believes it\u2019s crucial IoT makers and sellers do their part by securing devices<\/a>. \u201cThe kinds of steps they must take include regularly auditing source code and black box testing. Having a bug bounty program lets makers take advantage of cybersecurity vulnerability researchers out there looking for rewards. Regular \u2018red team\u2019 testing (also known as ethical hacking)<\/a> is important nowadays because supply chain attacks are becoming so common.\u201d He goes on to say, \u201cIf you find a vulnerability, make it easy for customers to patch their devices. Don\u2019t have \u2018vendor backdoors\u2019 on your IoT devices<\/a>, but let users run and manage them on closed networks. Make sure the device\u2019s operating system is secure and make default logins and passwords unique and hard to crack.\u201d<\/p>\nSatisfying the smart device customer<\/span><\/span><\/h2>\nSmart devices are already customers. Amazon\u2019s digital assistant Alexa acts as an ecommerce assistant, as do car \u2018infotainment\u2019 systems and a growing number of smart appliances. Siri and Google Assistant are moving in the same direction.<\/span><\/span><\/p>\nThese devices can authenticate the speaker\u2019s identity with one word, understand vague instructions like \u201ctell me where my orders are\u201d and recommend things based on your location or past purchases.<\/p>\n<\/blockquote>\n
Samsung fridges can already order from third-party suppliers, but it won\u2019t end there. Griffin sees a future when a manufacturer like Samsung creates smart fridges that order replacement groceries<\/a> from a Samsung-owned store. \u201cThese new \u2018customers\u2019 let companies create new business models and revenue streams,\u201d says Griffin. \u201cIf one million fridges needed milk, they could form buying consortiums using blockchain and hold an e-auction to get the best deal. Then they could take the money they save their owners and put it in a bank account to help owners save for a holiday, or even invest it.\u201d<\/p>\nRetailers will think of smart devices and appliances as we do smartphones, where an Apple iPhone must buy apps from the Apple app store. Griffin continues, \u201cIt\u2019ll be the same with other smart devices \u2014 if you want to buy X, their device is connected to their<\/em> store.\u201d<\/p>\nPrivacy concerns, unfamiliarity with and distrust of \u2018smart\u2019 services and lack of standards for consistency across applications and brands will temper IoT-market growth. But Dan Miller, Lead Analyst and Founder of Opus Research, is optimistic. \u201cWhile they rightfully raise privacy concerns, they are key to providing secure and personalized digital ecommerce assistants<\/a>. A lot of these issues can be overcome in short order.\u201d<\/p>\nMiller goes on to say, \u201cExpect voice assistance to be integrated into kitchen appliances as well as TV remotes and smart speakers where they\u2019re already used to order new entertainment content,\u201d says Miller.<\/p>\n
Miller predicts next we\u2019ll see digital assistants develop into voice agents aware of people\u2019s purchasing patterns, payment preferences and preferred sellers. \u201cVoice brings the added advantage of being a biometric signature and key to personalization.\u201d<\/p>\n
Retailers look to IoT data for personalization<\/span><\/span><\/h2>\nThere\u2019s a roll call of ways IoT will change retail and ecommerce. It promises many ways to improve transactions, systems and processes. For retail, stock availability and order fulfillment can become more transparent and responsive in real-time, giving confidence consumers can find and buy what they want when they want it.<\/span><\/span><\/p>\nFor wholesale and manufacturing, managing stock levels, ordering and production will be easier through real-time analytics. Connecting with retailers will enhance supply chains by reducing system holdups.<\/span><\/span><\/p>\nConnected household devices like fridges and printers bring manufacturers closer to their end-user, giving valuable real-world usage data and new ways to communicate with customers. <\/p>\n<\/blockquote>\n
Remote device monitoring will mean valuable intelligence for predictive maintenance based on time and usage and performance analytics from day-to-day usage.<\/p>\n
Personalized offers based on first-hand customer intelligence could build loyalty and brand connection. \u2018Frictionless\u2019 stores like Amazon Go already let consumers select goods in an IoT-connected store then pay with smart devices<\/a> without scanning and check out. IoT ecommerce will go further as devices themselves monitor usage and buy replacement supplies.<\/p>\nDavid Dubois, Associate Professor of Marketing at graduate business school INSEAD<\/a>, specializes in understanding how to turn data-led insights from digital technologies like IoT, AI and blockchain into commercial intelligence. \u201cIoT devices can make every product \u2018alive\u2019 by capturing a continuous flow of data reflecting its use and the state of the machine the device is in,\u201d he says<\/p>\nHe believes IoT devices can prevent maintenance issues like waiting for repairs to machines or reordering coffee capsules. But more importantly, he says their data is a strategic tool for companies to expand into new services, products and competitive space<\/a>.<\/p>\n\u201cBy monitoring running information, Nike gets information on things beyond its point of interest. It can, for instance, collect data on heart rate tied to stress and sleeping patterns and expand by rolling out new solutions in these spaces,\u201d Dubois says.<\/p>\n
Will algorithms eventually shop for humans?<\/h2>\n
As more IoT devices make buying decisions, like the printer that monitors and reorders paper and ink, could these internet-connected devices eventually act like customers?<\/p>\n
Retail futurist Howard Saunders<\/a> thinks we\u2019re entering a time when algorithms, artificial intelligence (AI) and IoT will collude to remove friction from our lives<\/a>, like the chore of replenishment. \u201cWe\u2019re witnessing the crystallization of the difference between \u2018retail\u2019 and \u2018shopping,'\u201d Saunders says.<\/p>\nHe continues, \u201cRetail has grown to encompass everything online \u2013 hospitality, banking, museums \u2013 but people want to know if there\u2019s a future for \u2018shopping\u2019 in a world that faces the relentless march of AI and the algorithms. That\u2019s shopping in the sense of heading out for a day\u2019s browsing, meeting and trying on that happens in our town centers and malls. My answer is an emphatic YES!\u201d<\/p>\n
Saunders\u2019 vision of the future high street will excite many. \u201cAs routine replenishment is taken away from us, real-world shopping will become more engaging. From corner shop deli tastings and bakery workshops to big brand playgrounds in urban centers, shopping is becoming less about getting stuff and more about experiencing things. It\u2019s already happening. Shops that just sold things are dying while young brands with something to say are taking their places. I say bring it on.\u201d<\/p>\n
Smart devices are increasingly behaving like consumers, from making recommendations based on past buying to replenishing supplies. Retail brands must plan to adapt to this new kind of customer while realizing people will still want experiences retail can provide. IoT manufacturers and suppliers can lead the way in consumer trust by upholding customer privacy and securing their devices well.<\/p>\n","protected":false},"excerpt":{"rendered":"
Internet of things (IoT) or ‘smart’ devices are increasingly capable of doing their owners’ shopping for them. What does this mean for retail?<\/p>\n","protected":false},"author":2668,"featured_media":40778,"template":"","coauthors":[4171],"class_list":{"0":"post-40777","1":"emagazine","2":"type-emagazine","3":"status-publish","4":"has-post-thumbnail","6":"emagazine-category-data-and-privacy","7":"emagazine-category-emerging-tech","8":"emagazine-category-internet-of-things","9":"emagazine-tag-retail","10":"emagazine-tag-smart-devices"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/iot-smart-devices-retail\/40777\/"}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine\/40777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/emagazine"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/40778"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=40777"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/coauthors?post=40777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Securing POS terminals, workstations mobile devices and back-office systems, designed for retail needs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
For Griffin, there are big security and privacy implications of letting IoT devices act like humans. \u201cEvery aspect of your life will be watched and monitored by systems that monitor your behavior around the house by listening to cues,\u201d he says. \u201cIn short, your privacy is non-existent \u2014 which is where regulators come in.\u201d<\/p>\n
Kaspersky\u2019s Senior Security Researcher Dan Demeter believes it\u2019s crucial IoT makers and sellers do their part by securing devices<\/a>. \u201cThe kinds of steps they must take include regularly auditing source code and black box testing. Having a bug bounty program lets makers take advantage of cybersecurity vulnerability researchers out there looking for rewards. Regular \u2018red team\u2019 testing (also known as ethical hacking)<\/a> is important nowadays because supply chain attacks are becoming so common.\u201d He goes on to say, \u201cIf you find a vulnerability, make it easy for customers to patch their devices. Don\u2019t have \u2018vendor backdoors\u2019 on your IoT devices<\/a>, but let users run and manage them on closed networks. Make sure the device\u2019s operating system is secure and make default logins and passwords unique and hard to crack.\u201d<\/p>\n Smart devices are already customers. Amazon\u2019s digital assistant Alexa acts as an ecommerce assistant, as do car \u2018infotainment\u2019 systems and a growing number of smart appliances. Siri and Google Assistant are moving in the same direction.<\/span><\/span><\/p>\n These devices can authenticate the speaker\u2019s identity with one word, understand vague instructions like \u201ctell me where my orders are\u201d and recommend things based on your location or past purchases.<\/p>\n<\/blockquote>\n Samsung fridges can already order from third-party suppliers, but it won\u2019t end there. Griffin sees a future when a manufacturer like Samsung creates smart fridges that order replacement groceries<\/a> from a Samsung-owned store. \u201cThese new \u2018customers\u2019 let companies create new business models and revenue streams,\u201d says Griffin. \u201cIf one million fridges needed milk, they could form buying consortiums using blockchain and hold an e-auction to get the best deal. Then they could take the money they save their owners and put it in a bank account to help owners save for a holiday, or even invest it.\u201d<\/p>\n Retailers will think of smart devices and appliances as we do smartphones, where an Apple iPhone must buy apps from the Apple app store. Griffin continues, \u201cIt\u2019ll be the same with other smart devices \u2014 if you want to buy X, their device is connected to their<\/em> store.\u201d<\/p>\n Privacy concerns, unfamiliarity with and distrust of \u2018smart\u2019 services and lack of standards for consistency across applications and brands will temper IoT-market growth. But Dan Miller, Lead Analyst and Founder of Opus Research, is optimistic. \u201cWhile they rightfully raise privacy concerns, they are key to providing secure and personalized digital ecommerce assistants<\/a>. A lot of these issues can be overcome in short order.\u201d<\/p>\n Miller goes on to say, \u201cExpect voice assistance to be integrated into kitchen appliances as well as TV remotes and smart speakers where they\u2019re already used to order new entertainment content,\u201d says Miller.<\/p>\n Miller predicts next we\u2019ll see digital assistants develop into voice agents aware of people\u2019s purchasing patterns, payment preferences and preferred sellers. \u201cVoice brings the added advantage of being a biometric signature and key to personalization.\u201d<\/p>\n There\u2019s a roll call of ways IoT will change retail and ecommerce. It promises many ways to improve transactions, systems and processes. For retail, stock availability and order fulfillment can become more transparent and responsive in real-time, giving confidence consumers can find and buy what they want when they want it.<\/span><\/span><\/p>\n For wholesale and manufacturing, managing stock levels, ordering and production will be easier through real-time analytics. Connecting with retailers will enhance supply chains by reducing system holdups.<\/span><\/span><\/p>\n Connected household devices like fridges and printers bring manufacturers closer to their end-user, giving valuable real-world usage data and new ways to communicate with customers. <\/p>\n<\/blockquote>\n Remote device monitoring will mean valuable intelligence for predictive maintenance based on time and usage and performance analytics from day-to-day usage.<\/p>\n Personalized offers based on first-hand customer intelligence could build loyalty and brand connection. \u2018Frictionless\u2019 stores like Amazon Go already let consumers select goods in an IoT-connected store then pay with smart devices<\/a> without scanning and check out. IoT ecommerce will go further as devices themselves monitor usage and buy replacement supplies.<\/p>\n David Dubois, Associate Professor of Marketing at graduate business school INSEAD<\/a>, specializes in understanding how to turn data-led insights from digital technologies like IoT, AI and blockchain into commercial intelligence. \u201cIoT devices can make every product \u2018alive\u2019 by capturing a continuous flow of data reflecting its use and the state of the machine the device is in,\u201d he says<\/p>\n He believes IoT devices can prevent maintenance issues like waiting for repairs to machines or reordering coffee capsules. But more importantly, he says their data is a strategic tool for companies to expand into new services, products and competitive space<\/a>.<\/p>\n \u201cBy monitoring running information, Nike gets information on things beyond its point of interest. It can, for instance, collect data on heart rate tied to stress and sleeping patterns and expand by rolling out new solutions in these spaces,\u201d Dubois says.<\/p>\n As more IoT devices make buying decisions, like the printer that monitors and reorders paper and ink, could these internet-connected devices eventually act like customers?<\/p>\n Retail futurist Howard Saunders<\/a> thinks we\u2019re entering a time when algorithms, artificial intelligence (AI) and IoT will collude to remove friction from our lives<\/a>, like the chore of replenishment. \u201cWe\u2019re witnessing the crystallization of the difference between \u2018retail\u2019 and \u2018shopping,'\u201d Saunders says.<\/p>\n He continues, \u201cRetail has grown to encompass everything online \u2013 hospitality, banking, museums \u2013 but people want to know if there\u2019s a future for \u2018shopping\u2019 in a world that faces the relentless march of AI and the algorithms. That\u2019s shopping in the sense of heading out for a day\u2019s browsing, meeting and trying on that happens in our town centers and malls. My answer is an emphatic YES!\u201d<\/p>\n Saunders\u2019 vision of the future high street will excite many. \u201cAs routine replenishment is taken away from us, real-world shopping will become more engaging. From corner shop deli tastings and bakery workshops to big brand playgrounds in urban centers, shopping is becoming less about getting stuff and more about experiencing things. It\u2019s already happening. Shops that just sold things are dying while young brands with something to say are taking their places. I say bring it on.\u201d<\/p>\n Smart devices are increasingly behaving like consumers, from making recommendations based on past buying to replenishing supplies. Retail brands must plan to adapt to this new kind of customer while realizing people will still want experiences retail can provide. IoT manufacturers and suppliers can lead the way in consumer trust by upholding customer privacy and securing their devices well.<\/p>\n","protected":false},"excerpt":{"rendered":" Internet of things (IoT) or ‘smart’ devices are increasingly capable of doing their owners’ shopping for them. What does this mean for retail?<\/p>\n","protected":false},"author":2668,"featured_media":40778,"template":"","coauthors":[4171],"class_list":{"0":"post-40777","1":"emagazine","2":"type-emagazine","3":"status-publish","4":"has-post-thumbnail","6":"emagazine-category-data-and-privacy","7":"emagazine-category-emerging-tech","8":"emagazine-category-internet-of-things","9":"emagazine-tag-retail","10":"emagazine-tag-smart-devices"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/iot-smart-devices-retail\/40777\/"}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine\/40777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/emagazine"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/40778"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=40777"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/coauthors?post=40777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Satisfying the smart device customer<\/span><\/span><\/h2>\n
Retailers look to IoT data for personalization<\/span><\/span><\/h2>\n
Will algorithms eventually shop for humans?<\/h2>\n