{"id":37634,"date":"2020-11-19T08:05:55","date_gmt":"2020-11-19T13:05:55","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?post_type=emagazine&#038;p=37634"},"modified":"2022-04-11T08:02:20","modified_gmt":"2022-04-11T12:02:20","slug":"scaling-business-cybersecurity","status":"publish","type":"emagazine","link":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/scaling-business-cybersecurity\/37634\/","title":{"rendered":"Scaling up a business in a pandemic? Here&#8217;s how to start."},"content":{"rendered":"<p>For many businesses, COVID-19 has thrown all the puzzle pieces into the air. Some are closing their doors for good. But while GDP has fallen in many countries and unemployment is rising, other businesses are expanding rapidly, like those in healthcare, food delivery and digital services. Others still have had to offer services online for the first time.<\/p>\n<p>Scaling up a business has never been easy. You\u2019ve heard of start-ups, and if all goes well, start-ups become <a href=\"https:\/\/en.wikipedia.org\/wiki\/Scaleup_company\" target=\"_blank\" rel=\"noopener nofollow\">scale-ups<\/a> \u2013 defined by the OECD as <a href=\"http:\/\/www.oecd.org\/sdd\/business-stats\/eurostat-oecdmanualonbusinessdemographystatistics.htm\" target=\"_blank\" rel=\"noopener nofollow\">any company with 10 or more employees that\u2019s grown at least 20 percent in the past three years<\/a>.<\/p>\n<p>If you\u2019re on that road already or considering it, there are reasons to think carefully and seek the best possible advice. South African venture capitalists and scale-up experts <a href=\"https:\/\/10x-e.africa\/#about\" target=\"_blank\" rel=\"noopener nofollow\">10X Entrepreneur put any business\u2019s chance of succeeding on the path to scale at just six percent<\/a>.<\/p>\n<p>And yet, the opportunities for businesses to scale up are more instant today than they\u2019ve ever been, thanks to easier access to ever-increasing connectivity, a global market for employees and consumers and cloud-based tools. New cloud-enabled ways of running your IT side of things, like Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS,) are making it much easier to grow your business as and when you need to.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/eEOa5MoX-qQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<p><em>Your cybersecurity is just one thing you need to consider as you scale your business.<\/em><\/p>\n<h2>Should you even scale up?<\/h2>\n<p>The most common mistake when scaling up could be not how you do it but choosing to scale at all.<\/p>\n<blockquote><p>It\u2019s easy to assume success in business means taking on new staff and going into new markets, but there are other ways to make more money, like offering a more premium product at a higher price.<\/p>\n<\/blockquote>\n<p>In their 2020 book <a href=\"https:\/\/www.amazon.com\/Unscaled-Generation-Upstarts-Creating-Economy-ebook\/dp\/B073P3CMWM\" target=\"_blank\" rel=\"noopener nofollow\">Unscaled: How AI and a new generation of upstarts are creating the economy of the future<\/a>, venture capitalist Hemant Taneja and tech writer Kevin Maney say new technologies are turning the old rule \u2018bigger is better\u2019 on its head. The impending climate emergency also places the importance of <a href=\"https:\/\/www.forbes.com\/sites\/billconerly\/2019\/10\/19\/business-strategy-for-climate-change\/#54c4162353e8\" target=\"_blank\" rel=\"noopener nofollow\">keeping a check on emissions while a business grows<\/a>.<\/p>\n\t\t\t<div class=\"c-promo-product\">\n\t\t\t\t\t\t<article class=\"c-card c-card--link c-card--medium@sm c-card--aside-hor@lg\">\n\t\t\t\t<div class=\"c-card__body  \">\n\t\t\t\t\t<header class=\"c-card__header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-card__headline\">Secure Futures<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-card__title \"><span>What's coming next?<\/span><\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-card__desc \">\n\t\t\t\t\t\t\t<p>Be first to find out what\u2019s happening in tech, leadership and cybersecurity.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-card__aside\">\n\t\t\t\t\t<a href=\"#modal_newsletter\" class=\"c-button c-card__link\" target=\"_blank\" rel=\"noopener\">Get ahead<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t<\/div>\n\t\n<p>If you know you need to scale, then there\u2019s the matter of when. Palo Alto \u00a0\u00a0Software\u2019s free entrepreneurship advice resource BPlans lays out <a href=\"https:\/\/articles.bplans.com\/five-signs-that-its-time-to-scale-up-your-business\/\" target=\"_blank\" rel=\"noopener nofollow\">five signs that say your business is ready to scale<\/a>.<\/p>\n<h2>What do the experts say about how to scale?<\/h2>\n<p>Chief among scaling up expert consultants is Verne Harnish, founder of the Young Entrepreneurs\u2019 Organization (YEO) and author of <a href=\"https:\/\/www.amazon.com\/Scaling-Up-Companies-Rockefeller-Habits\/dp\/0986019526\/\" target=\"_blank\" rel=\"noopener nofollow\">Scaling up: How a few companies make it\u2026and why the rest don\u2019t<\/a>.<\/p>\n<p>In the complex land of scale-ups where business leaders must constantly learn new things, Harnish\u2019s advice is attractive. It\u2019s easy to follow and based on observing hundreds of real companies that have succeeded, and more importantly, those that failed.<\/p>\n<p>Harnish\u2019s advice might surprise when you\u2019re envisaging a big and bold business future, because it\u2019s full of caution. He advises, for example, <a href=\"https:\/\/blog.growthinstitute.com\/scale-up-blueprint\/10-mistakes-startups-make-under-rapid-growth\" target=\"_blank\" rel=\"noopener nofollow\">don\u2019t go too fast, use focus to prevent overwhelm and avoid saying \u2018yes\u2019 to everything customers want<\/a>.<\/p>\n<blockquote><p>Harnish also highlights why you shouldn\u2019t mistake management for leadership (leaders shouldn\u2019t try to handle all the functional roles as their company grows, he says) and the importance of making sure your infrastructure is scalable from the start.<\/p>\n<\/blockquote>\n<p>Wagepoint\u2019s Shrad Rao has pulled together <a href=\"https:\/\/blog.wagepoint.com\/all-content\/9-tips-on-how-to-scale-your-business-from-successful-entrepreneurs\" target=\"_blank\" rel=\"noopener nofollow\">advice from household-name scale-up success stories<\/a>. Several successful businesses \u2013 such as Google, Zappos and The Container Store \u2013 have taken to heart the value that employees should drive the company\u2019s vision and direction. Rao also points to Steve Jobs\u2019 view that far too many leaders of growing businesses are afraid to ask for help. Vincent Mifsud, CEO of ScribbleLive, says it\u2019s vital to make sure you\u2019re gathering and following the data when it comes to making decisions on where and how to grow.<\/p>\n<h2>How is COVID-19 affecting businesses scaling up?<\/h2>\n<p>UK Predictive analytics software providers Bellrock have talked about <a href=\"https:\/\/www.bellrock.tech\/resource\/scaling-up-in-a-global-pandemic\/\" target=\"_blank\" rel=\"noopener nofollow\">their experience as a tech business scaling up during the pandemic<\/a>. They believe that despite the new distance between their remote-working staff, they\u2019ve seen their team spirit galvanize and colleagues become closer. It\u2019s meant they\u2019ve been even more effective, delivering in \u201cshorter, more compressed bursts than we\u2019ve seen before.\u201d<\/p>\n<p>It makes sense that Bellrock has seen signs of greater work satisfaction in their employees, manifesting in closer, more effective teams. Recent research commissioned by Kaspersky found 74 percent of small- to medium-sized business employees want to see a rethink of pre-COVID-19 ways of working, mostly because working from home is giving them more time with family and saving them money.<\/p>\n<p>Audit and accounting services firm BDO Australia points out that <a href=\"https:\/\/www.bdo.com.au\/en-au\/about\/bdo-in-australia\" target=\"_blank\" rel=\"noopener nofollow\">businesses can use the incentives, loans or accounting leeway some governments offer because of COVID-19<\/a> to grow their business or explore new areas. Business change advisory firm McKinsey Accelerate points to the way <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-accelerate\/our-insights\/scaling-rapid-workforce-conversion-during-covid-19\" target=\"_blank\" rel=\"noopener nofollow\">many businesses successful in adopting a \u2018pivot\u2019 in response to the pandemic<\/a>. A pivot is a radical and rapid change in how they do business. McKinsey Accelerate also suggests some leadership attitudes that will help bring employees along for the ride.<\/p>\n<p>If your company\u2019s time to scale has come, the pandemic needn\u2019t hold you back. There have never been more digital resources available to you that can help, such as cloud-based software and scalable infrastructure. But scaling up always needs careful consideration. Expect your role as a leader to change, and put your people at the center of your plans for growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The good news for businesses scaling up is access to connectivity, cloud-based tools and a global market has never been better. But there&#8217;s still a lot to consider.<\/p>\n","protected":false},"author":2552,"featured_media":37715,"template":"","coauthors":[3673],"class_list":{"0":"post-37634","1":"emagazine","2":"type-emagazine","3":"status-publish","4":"has-post-thumbnail","6":"emagazine-category-leadership","7":"emagazine-category-scale-your-business-business","8":"emagazine-category-start-ups","9":"emagazine-tag-careers","10":"emagazine-tag-scale-ups"},"hreflang":[{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/scaling-business-cybersecurity\/37634\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/secure-futures-magazine\/scaling-business-cybersecurity\/23690\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/secure-futures-magazine\/scaling-business-cybersecurity\/21821\/"}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine\/37634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/emagazine"}],"about":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/emagazine"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/2552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/37715"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=37634"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.kaspersky.com\/blog\/wp-json\/wp\/v2\/coauthors?post=37634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}