{"id":36265,"date":"2020-07-17T10:35:26","date_gmt":"2020-07-17T14:35:26","guid":{"rendered":"https:\/\/www.kaspersky.com\/blog\/?post_type=emagazine&p=36265"},"modified":"2022-08-04T07:35:01","modified_gmt":"2022-08-04T11:35:01","slug":"motorsports-business-marco-cioci","status":"publish","type":"emagazine","link":"https:\/\/www.kaspersky.com\/blog\/secure-futures-magazine\/motorsports-business-marco-cioci\/36265\/","title":{"rendered":"Win at business leadership with wisdom from motorsport racing"},"content":{"rendered":"

The more I speak with business leaders in technology, the more common ground I find with my work, as a racing driver for AF Corse<\/a> (the Ferrari privateer team), specializing in endurance races of up to 24 hours<\/a>. I\u2019d like to tell you about the preparation, technology and mindset I use to win races. I hope you\u2019ll find it useful in your work too.<\/p>\n

How to win depends on the kind of race you\u2019re in<\/h2>\n

\"motorsports
\nBefore I started endurance racing, I first raced in sprint. With sprint racing, you must give 100 percent all the time. In endurance, with just one mistake, your plan is gone. For the first part, you have to stick to the race strategy agreed with your crew. Then once you\u2019re through the night \u2013 the most challenging time \u2013 and if your team decides it\u2019s right, you attack at 100 percent.<\/p>\n

Everything must be a team decision. They may ask you to drive in the night in the rain. You do it because they trust you and they believe you\u2019re the best person for the job.<\/p>\n<\/blockquote>\n

Prepare for success<\/h2>\n

I\u2019m an Italian from Rome, and I\u2019m superstitious. When I put on my racing shoes, it\u2019s always the left then<\/em> the right. Thirty minutes before the race, I meditate. I listen to music that means something to me; classic tunes like The Final Countdown<\/a> get me in the zone! I use disco for adrenaline, letting my heart rate move up with the beats, then channeling my breath to reduce my heartbeat.
\n\"motorsports
\nI also use visualization. I imagine I\u2019m in the car and plan what I\u2019ll do. I\u2019ll envision finishing the perfect race. To think of my success as the success of the team gives me strength.<\/p>\n

Teamwork wins the race<\/h2>\n

We learn to speak the same language. Once I\u2019m in the car, my team makes me stronger, safer and more focused because we must all perform at our peak.<\/p>\n

In an endurance race, once you\u2019re in the car, you know you\u2019re doing your best, but you may not be the fastest. The drivers ahead may be on new tires. Getting information from the crew tells you how you\u2019re performing.<\/p>\n

Share, share and share with your team<\/h2>\n

My team and I share our hopes and fears. All the time, we\u2019re sharing ideas about how to make the next race better.<\/p>\n

We don\u2019t just win races because of superb performance. Analyzing details matters. Not noticing a small problem can cause you to lose.<\/p>\n

A gut feeling is just that, but sharing, analyzing and acting on it can make the difference. <\/p>\n<\/blockquote>\n

Everyone can play a part, even the cook in the kitchen may notice if someone\u2019s sick. It\u2019s happened \u2013 a food allergy turns into a crisis during the race.<\/p>\n

Don\u2019t just use technology, use technology well<\/h2>\n

\"\"It\u2019s a marriage: the technology and the team need to work together. The technology helps balance performance and risk. If you\u2019re too slow, it\u2019s safe, but you won\u2019t win. Too fast, you may crash. If something changes, you need to manage and adapt to succeed.<\/p>\n

You can work with the engineer to improve the technology step by step, but it\u2019s got to be used in the right way. We raise our game by managing these steps.<\/p>\n

Treat your data like a diamond<\/h2>\n

In our industry, competition is fierce. To win, you have to try new technologies that could make you faster and safer. The car\u2019s data is a diamond, so data theft is always a risk. If someone hacks our data records or email conversations, they could use that information for advantage. Even the simulator drivers use at home holds essential data about how we\u2019re preparing. It\u2019s a relief to know Kaspersky is always protecting Ferrari\u2019s data.<\/p>\n