Kaspersky Lab and Ferrari partnership
Kaspersky Lab entered the world of motor racing in May 2010, sponsoring the AF Corse team – involved in the Le Mans Series with Ferrari GT cars – and assuming the position of ‘Official Supplier’ to Scuderia Ferrari. Half a year later Kaspersky Lab became an ‘Official Sponsor’ of the team: Kaspersky Lab’s logo appeared on Ferrari’s Formula One cars.
The companies have also released a co-branded product: Kaspersky Internet Security Special Ferrari Edition. This security solution comes with a Ferrari-style user interface and the Ferrari Virtual Academy video simulator game to align Kaspersky Lab’s best-of-breed anti-malware technologies with the world-famous image of Scuderia Ferrari.
As part of the expanded sponsorship agreement, the Kaspersky Lab logo features prominently on the nose cone and sides of Scuderia Ferrari’s F1 cars, on the drivers’ overalls and the team uniforms throughout the 2012, 2013 and 2014 seasons.
2013 has brought a new strategic level to the partnership between the two companies: following a 5-year commercial agreement, Ferrari is now a customer of Kaspersky Lab, receiving total endpoint IT security from the protection specialists.
“Although from a very different industry, Kaspersky Lab is linked to Ferrari by two key things - a quest for maximum speed and the drive to find synergies. We’re like the Ferrari of our field - fast to react to immediate threats and provide solutions to them, and fast to stay ahead of the pack and come up with new and original approaches to the security paradigm in general.”
Eugene Kaspersky, Chairman and CEO of Kaspersky Lab
For more information on the partnership please visit: