Kaspersky Lab White List Program
In response to the ever-increasing amount of malware on public networks, Kaspersky Lab has initiated a program to create a knowledge database of all available trusted software.
Users and software providers both suffer when non-malicious programs are wrongly flagged as malicious by anti-virus applications (more commonly known as false positive detections). The Kaspersky Lab White List database will provide a solution to the problem.
Registration

Registration is available for software vendors, developers, providers, online stores and downloads portals interested in proactive solution of false positive detections today, or in the future

mark may be an additional sign of the clean software scanned by Kaspersky lab which brings you even more confidence from your users.