Kaspersky Lab Teams Up with McCann London to Enhance its Branding Strategy

22 May 2012
Business News

Kaspersky Lab, a leading developer of secure content and threat management solutions, announces the appointment of McCann London, a leading player in the advertising industry, to enhance its branding strategy.

McCann London will create an intensive digital campaign for the company, encompassing digital display, online video and social media engagement, as well as print and OOH.

Commenting on the initiative, Alexander Erofeev, Chief Marketing Officer of Kaspersky Lab, said: "We are happy to announce our new partnership with McCann London. We want to place special emphasis on our digital campaigns and Kaspersky Lab’s presence on the Internet. McCann London has vast expertise and experience in this field, and we have high hopes that this collaboration will successfully promote the Kaspersky Lab brand.”

Jamie Copas, Client Services Director at McCann London, said: "Kaspersky is a truly dynamic brand and we are extremely excited to be working with such a forward thinking company. We believe that this is a great opportunity for us to help them grow, and are looking forward to the opportunity to help take the company to new heights and move their brand forward.”

About McCann London

McCann London is the second largest advertising agency in the UK and home to some of the world’s most famous brands including MasterCard, B&Q, L’Oréal, American Airlines and Xbox. They were appointed to ‘probably the biggest assignment in the history of UK marketing’, The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and were appointed as Euro Effies Agency Network of the Year.

About Kaspersky Lab

Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world’s top four vendors of security solutions for endpoint users.  Kaspersky Lab products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.securelist.com.

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011. The report ranked software vendors according to earnings from sales of endpoint security solutions in 2010.

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