Kaspersky Lab, a leading developer of secure content and threat management solutions is the UAE consumers' most popular anti malware brand dominating the country's retail sales with an overall market share of 37 per cent by value and 38 per cent by volume according to the latest IDC report about secure content and threat management solutions (SCTM) retail channel in UAE, KSA, Egypt and Pakistan.
The aim of the study was to do an in-depth research of the retail channel for the SCTM landscape and determine its overall structure, channel size by volume, value and segment type, key retailers share, product pricing and market shares of key vendors by value and volume.
The study was done in two parts. The first phase was conducted through a series of interviews with leading vendors and their distributors. The second was an end-user study conducted across the three countries covering the three major retail segments, Hypermarkets, Electronic Stores and IT Specialty Stores. Kaspersky Lab comfortably topped both market share categories by a margin of 11 per cent and six per cent from the second most popular vendor respectively.
"Cutting edge technology and engineering excellence are the hallmarks of Kaspersky Lab's solutions and everything we do is centered around developing and delivering products that provide ultimate online security. Also we pay lot of attention to build solid relationships with our partners who are taking care of sales of our products in the region – we try to expand their network and support them in every way," said Garry Kondakov, Managing Director, Kaspersky Lab EEMEA.
"We are thoroughly satisfied that we are now officially the number one consumer brand in the AMS retail market sector in the UAE which is the Middle East's biggest and most competitive," he said.
"While in Saudi Arabia and Egypt we are currently number two in retail according to the study, I strongly believe that we have all necessary means to improve our positions within a considerably short period of time," he added.
About Kaspersky Lab
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world's top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry's fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry's leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.securelist.com.
IDC is the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting: www.idc.com.