Kaspersky Lab extends retail partnerships in the UK

08 Nov 2010
Business News

Kaspersky Lab has announced a partnership with HMV, which will see the company extend its range and reach of retailers in the UK.

The company has secured an attach deal where it will provide Kaspersky Internet Security to all customers purchasing netbooks across HMV’s 250 UK stores. The product will also be available in HMV’s Christmas catalogue, two million will be distributed via press and door drops over the festive period.

HMV customers can be assured that the new generation of Kaspersky Lab products take full advantage of innovative security technologies to keep netbooks clean and users safe. Kaspersky Lab employs proactive technologies to keep malware off computers in the first place, rather than trying to tackle the problem once it is too late like many other internet security packages on the market.

"By partnering with HMV, we’re happy to be in a position where we can offer consumers with peace of mind as they go about their daily lives online," said Malcolm Tuck, managing director, UK, Kaspersky Lab. "This is particularly important in the run up to the festive period - many use the Internet as a quick, easy and convenient way to buy Christmas gifts. It’s increasingly easy to be stung by cybercriminals cashing-in on heightened online activity, so users must ensure they have the right protection measures in place."