Kaspersky Lab Honored With Strategic Brand Leadership Award at the World Brand Congress

06 Dec 2010
Business News

Kaspersky Lab, a leading developer of secure content and threat management solutions, announces that it has been honored with the Strategic Brand Leadership Award at the 19th World Brand Congress held at the Hotel Taj Lands End, Mumbai, 23 November, 2010.

Commenting on the award, Eugene Kaspersky said: "We are contributing a lot to raising our brand profile in every region that Kaspersky Lab operates in. It is a great honor for us to receive such high recognition for brand leadership at the World Brand Congress and it acknowledges the company's success in the region"

The Strategic Brand Leadership Award is the most prestigious award an individual can receive at the World Brand Congress. Roger Wilson, Vice President of Marketing for Kaspersky Lab was present at the World Brand Congress to receive the award on behalf of Eugene Kaspersky. "It is a great honor that recognizes our successful efforts in building a Russian brand into one of the great global brands," he said.

"This award is a significant achievement for South Asia, and particularly India. From a global perspective, India is a relatively new but very important market for us, and we see tremendous potential for our brand," said Harry Cheung, Kaspersky Lab Asia-Pacific Managing Director.

Jagannath Patnaik, Director, Kaspersky Lab India added that Eugene Kaspersky receiving the award in India was a big honor for the Kaspersky Lab India team and this will add to the image of the already strong Kaspersky Lab brand in India. "It is a very big achievement for us in India and it will help us further consolidate Kaspersky Lab's market position in the country," he said.

About Kaspersky Lab

Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world's top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry's fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry's leading IT security solution providers. Learn more at: www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit: www.securelist.com.

World Brand Congress

The World Brand Congress is represented by 60 countries from across the world. The Congress is governed by an Advisory Council that guides the strategic intent of the event & leads it to its success. There were around 600 participants from different countries (200 International + 300 Participants from India) and about 100 invited guests, speakers, dignitaries and award winners. The World Brand Congress is strategically partnered by CMO Council USA (www.cmocouncil.org) and CMO Asia (www.cmoasia.org). The Global Awards for Brand Excellence aims to recognize the best brains behind the most sought out global brands.