Kaspersky Lab Enhances Partner Program for 2010

11 Feb 2010
Business News

Kaspersky Lab, a leading developer of Internet threat management solutions that protect against all forms of malicious software including viruses, spyware, hackers and spam, announces further enhancements to its Green Team Partner Program for 2010. Kaspersky Lab is giving even more rewards to proactive partners who invest in the company and its products, including enhanced deal registration to protect margins, a Pre-sales Academy and access to exclusive Sales and Technical Communities.

Corporate Sales Director Bill Trim explained: "We grew our partner base significantly in 2009 and we believe success is not only about having the very best products, but also the best partners and the best support for them. We have enhanced the deal registration process and our plans for 2010 include a new partner portal and building our partner community to share sales and technical expertise. We constantly aim to maintain and develop a partner program that offers the best-in-class for recruitment, training and ongoing support of all UK partners."

The Green Team Partner Program has evolved to meet the ongoing needs of partners. The Deal Registration process protects margin in competitive bidding to make it easier for partners to compete on a level playing field. The margins for deal registrations have also increased for 2010. Kaspersky Lab has also enhanced its already comprehensive training program, The Kaspersky Lab Sales Academy, to include pre-sales training. New partners graduate from the half day academy sessions with in-depth knowledge of Kaspersky Lab's award-winning technologies and products. This is complemented by extensive sales training and a detailed introduction by the Kaspersky Lab Global Research and Analysis Team, regarding the shape, size and evolution of the Cybercrime threat.

Key to the partner program is Kaspersky Lab's distribution partners, who play a vital role in facilitating the support and knowledge exchange between partners. The distribution partners also run the Kaspersky Lab Authorised Training Course (ATC), which provides partners with the latest training and information on the company's products and services. Ian Kilpatrick, Chairman of Wick Hill, comments: "Working with the Kaspersky Lab Green Team Partner Program means that we can furnish partners with the best training, marketing support and technical support to give customers a premier service to accompany market leading products."

Kaspersky Lab is 100% channel committed, selling its award-winning products and services, including Kaspersky® Open Space Security™, exclusively to organisations via partners and resellers. It provides substantial support for partners' business development activities including technical training, sales collateral and marketing support, lead generation campaigns and a knowledgeable Direct Touch Sales Team to assist with large enterprise deployments. A Pre-Sales team gives further support by organising product and service demonstrations including, webinars. Partners will also benefit from an improved extranet portal later this year, giving even closer links and improved communications to aid deal registration and sales.

Kaspersky Lab partners are ensured the benefits that a fast growing vendor can offer, including high margins, a well respected brand and award-winning technology. Kaspersky Lab products ensure full endpoint security across all platforms - from enterprise servers to mobile devices. They have recently won numerous prestigious awards from key publications such as SC Magazine, Computer Active, Computer Shopper and PC Advisor. Stuart Reay, Managing Director of Arc Technology Distribution Ltd comments, "We continue to profit with Kaspersky Lab products, as we have total confidence that we're providing proven security products that deliver best in class performance and reliability."

The Green Team Channel Partner Program offers partners the opportunity to join at one of three levels - Accredited Reseller, Certified Partner and Enterprise Partner. Each tier has its own level of commitment and benefits, and is designed to accommodate partners of all sizes and skill sets. All partners get sales and marketing support, tech support for products and renewals support. Certified and Enterprise partners also gain membership to the Kaspersky Lab sales and technical community which gives unrivalled access to the latest knowledge and expertise in Kaspersky Lab's products.

The company has over 300 million users globally and on average gains a further 50,000 new customers each day. The company has also been included in the ratings list of the world's leading software companies, called the Software Top 100 that is compiled by the respected independent Top 100 Research Foundation. Kaspersky Lab ranks 76th and compared to 2007, the company achieved revenue growth of 177% - making Kaspersky Lab the second fastest-growing company after Google with a 64% higher growth rate than its nearest rival Nintendo.