Best Buy Awards Kaspersky Lab 2009 BRAVO! For Innovation In Leadership

29 May 2009
Business News

Kaspersky Lab, a leading developer of secure content management solutions, is the proud recipient of the prestigious BRAVO! Award, presented by the multinational retailer of technology and entertainment products and services, Best Buy.

The BRAVO! Award was given to Kaspersky Lab for Innovation in leadership as part of Best Buy’s pioneering Subscription Software Service. This service allows customers to easily “subscribe” to Kaspersky Anti-Virus and Kaspersky Internet Security software when purchasing desktop, laptop and netbook computers at Best Buy. When enrolled in the Subscription Software Service, programs such as operating systems, security suites and office productivity software can be automatically renewed and updated, ensuring customers have easy access to the most current software versions and features. A variety of payment options for the Subscription Software Service are available, and the service can be cancelled at any time for a full refund of unused prepaid months.

Kaspersky Lab was one of the first vendors to participate in this program, ensuring its users receive the most current protection and innovative features from its award-winning Kaspersky Internet Security and Kaspersky Anti-Virus products, without needing to manage the renewal process.

“Kaspersky Lab is honored to receive this prestigious award from such a valued retail partner. We are committed to offering comprehensive security protection, and we share Best Buy’s enthusiasm for a seamless customer experience. This innovative program offers both convenience and peace of mind to our Best Buy end user, and we’re thrilled to be a part of this revolutionary new service,” says Justin Priestley, Senior Vice President of Consumer Sales, Kaspersky Lab Americas.

Now in its 10th year, Best Buy’s BRAVO! Award program honors manufacturers and vendors whose innovative and exceptional work exceeds expectations and achieves outstanding results. Best Buy’s award committee evaluates hundreds of nominees and chooses annual winners in several categories, considering factors including technology leadership, honesty and integrity, responsiveness, growth initiatives, partnering acumen, and speed to market.

About Kaspersky Lab

Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The Company is ranked among the world’s top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. Learn more at . For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu FiveStar; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit