Kaspersky Lab Online for Success

15 Jul 2004
Business News

C-Media Interactive to Distribute Kaspersky Lab Products Online

Culham Innovation Centre, UK (15th July 2004) - Kaspersky Lab announced today that it has signed a distribution agreement with C-Media Interactive (CMI). C-Media Interactive will distribute Kaspersky Anti-Virus Business Optimal products online to its extensive base of resellers in the UK. This latest distribution agreement will further strengthen Kaspersky's position within the UK Channel.

C-Media Interactive is an ASP technically geared towards the online distribution of applications and managed services. The company has made a significant investment in its own Network Operations Centre (NOC) that is serviced by sufficient, well peered, transit bandwidth. It is this investment in hosting and delivery technology along with a well-motivated team of experts that positions C-Media Interactive as the first choice provider of online distributed managed services.

Kaspersky Lab' superior technology and its reputation throughout the industry were both key reasons why C-Media Interactive chose to add Kaspersky Anti-Virus Business Optimal to its portfolio. Ian Johnson, Sales Director of C-Media Interactive, explains, 'This is a product that our resellers have constantly requested that we provide. Kaspersky Anti-Virus Business Optimal complements the other security products and services we offer, so this, together with the fact that Kaspersky is winning many awards, means we are particularly pleased to satisfy this requirement.'

Designed for small and medium businesses Kaspersky Anti-Virus Business Optimal uses cutting-edge technology to provide a fully scalable solution that supports a wide range of operating systems and applications. The comprehensive protection it affords will safeguard even the most complex networks. User-friendly centralised management tools and a flexible licensing policy combine to produce a highly versatile anti-virus solution.

'Online distribution is a fast growing method of getting products into the channel,' comments Sveta Ivanova, Managing Director of Kaspersky Lab UK. 'So it was important for us to find experienced distributor who we could trust to help us maximise on the opportunities it could provide. C-Media Interactive has this experience and also has a specialist anti-virus division which makes them a perfect partner for us in this venture.'

Media Contacts

Sarah Buttery
Kaspersky Lab UK
+44 870 011 3461
Sara Claridge
Marylebone Media Relations
+44 1344 876558