Kaspersky Lab Appoints Médiasoft Communications

08 Jan 2003
Business News

As it opens offices in Sophia Antipolis to provide dedicated services to local customers and develop business opportunities, the leading data security solutions specialist chooses Médiasoft to promote its French PR program Kaspersky Lab, an international data-security software developer, announces the appointment of Médiasoft Communications, a leading French public relations agency dedicated to high technology, to be its official public relations agency in France. After the successful PR launch of Kaspersky Anti-Virus in April 2002, Kaspersky Lab decided to commence an annual collaboration with Médiasoft Communications. Beginning in September 2002, Médiasoft Communications is charged with Kaspersky Lab' corporate & products PR strategy, the targeting of all relevant press (computing, business, general public, regional, vertical, radios & TV medias), and the provision of full media relations. "We're growing our business across Europe, and most specifically in France, especially since we have opened offices in Sophia Antipolis last November. We need to increase our share of editorial coverage within the press so we were looking for an agency that was able to raise our local visibility & credibility among the press, our customers, the public and the IT industry', said Helene Rambaud, Kaspersky Lab France Director. "Kaspersky Lab has built a solid reputation of delivering efficient and high level data security solutions, and we're enthused about the opportunity to help Kaspersky Lab build its brand in France, just as they open a new office in Sophia Antipolis' said Soline Peschard, General Manager, Médiasoft Communications. 'By combining our technical expertise and capabilities, industry & press knowledge and results-driven mentality, we can truly serve as an extension of Kaspersky Lab' marketing team." Denis Zenkin, Kaspersky Lab' Head of Corporate Communications added, "Médiasoft will act as communication ambassadors, helping us to drive awareness of our products and services, in close relation with our new local offices. Our cooperation with Médiasoft needs to be a proactive relationship focused towards creative and effective ideas and a thorough understanding of the industry in which we work. Based on the amazing results we have already seen for the Kaspersky Anti-Virus launch, we know that we are in very capable hands with Médiasoft Communications." About Kaspersky Lab Kaspersky Lab is a fast growing privately owned data-security software development company. Founded in 1997, it concentrates its efforts on the development of world-leading data-security technologies and software. The company's products include anti-virus software, personal firewalls and anti-spam software, offering solutions to a wide spectrum of customers from home users to enterprise-wide networks. Kaspersky Lab markets, distributes and supports its software and services in more than 50 countries worldwide. For more information, please consult www.kasperky.com Contact: Denis Zenkin - Head of Corporate Communications - denis.zenkin@kaspersky.com About Médiasoft Communications Created in 1994, Médiasoft Communications began its PR activity in response to a major concern of IT suppliers: finding partners able to understand the strategies, technologies and markets connected with IT business products. Identifying a deficit in this area, Laurent Francfort and Soline Peschard decided to gather a team of professional PR consultants and technicians that would offer higher added value than a traditional agency. For more information, please consult www.mediasoft.org Contact: Frédérique Guillo - Account Manager - frederiqueg@mediasoft.fr