Kaspersky® Anti-Virus Mobile as a Service

Kaspersky® Anti-Virus Mobile as a Service is a solution that enables mobile operators and other service providers to extend the range of services available to their customers by offering subscription to Kaspersky® Anti-Virus Mobile, a leading product that protects smartphones from IT threats.

The growing popularity of smartphones and communicators has resulted in the evolution of viruses, worms and Trojans targeted beyond the domain of personal computers. Today, an increasing number of malicious programs target mobile devices.

Kaspersky® Anti-Virus Mobile as a Service offers:

• An additional source of revenue. Offering an additional service such as antivirus protection opens up an additional source of revenue. Purchasing a product based on the subscription model is in many ways more convenient for users and, therefore, makes it possible to attract and retain more customers.
• Long-term revenue. Since the costs for extending the service are minimal, Kaspersky Lab partners will be able to receive a stable income for extended periods of time. And, even if a user chooses to discontinue the service, the program will continue to function, even without updates. This discourages users from uninstalling the product; thus, some users may renew their subscription at a later time.
• Establishing market presence. The number of vulnerable devices, as well as the number of malicious programs targeting them, is steadily growing. When the world is faced with the first mobile virus epidemic, demand will skyrocket. The company that is prepared to offer a tried and tested means of protection will be the one to take the lead.
• Enhanced reputation for reliability. Users often assume that connection problems are the result of shortcomings on the part of the operator, even if malicious programs are at the root of the problem. Antivirus protection ensures stability for mobile device operations, enhancing the operator’s reputation among customers and reducing technical support costs.
• Stronger positioning in the corporate market segment. Smartphones are most commonly used by executives, managers and other corporate clients. Service providers that can offer new services to this class of users will gain a clear advantage in consolidating their share of this important market sector.

A customer can subscribe to the service using one of the methods offered by the service provider (e.g., via SMS or the user’s statistics page on the provider’s server). Upon registration, the user downloads a copy of the program to be installed (directly to the phone or via a PC), launches the installer and gains access to the features of Kaspersky Anti-Virus Mobile 6.0. Renewal of the subscription to the service, the updating of antivirus databases and scanning of data is performed automatically, without input from the user.