Antivirus Protection & Internet Security Software
10 Sep 2013Product news
New Kaspersky Internet Security – Multi-Device Centrally Secures and Manages the Internet Safety of Customers, No Matter Which Device They Use
Kaspersky Lab announces the global availability of Kaspersky Internet Security – Multi-Device, a new security product that provides premium protection for the world’s most commonly-used devices. As tablet and smartphone sales continue to skyrocket around the world, these mobile devices access the same Internet as traditional computers, and therefore require advanced protection from online threats. Now, instead of purchasing several products to protect a portfolio of smart devices, Kaspersky Internet Security – Multi-Device gives users a way to secure their Internet activity across multiple computers and mobile devices, all through a single purchase.
According to B2B International’s B2C Global Brand Tracker Survey in April 2013, the average household has 4.5 Internet-connected devices, meaning the days of a family accessing the Internet through one or two shared desktop and laptop computers have disappeared. As consumers purchase more devices, the greater the chore becomes in keeping these devices maintained and updated. Kaspersky Internet Security – Multi-Device uses a single activation code for each user product, a single start-date, and a central management console with the Kaspersky Protection Center, making a multi-device digital life easier to handle.
Smartphones and tablets have become the new standard tool for browsing, interacting, and shopping online, but despite their popularity, many users don’t think these devices require full-fledged protection equal to the security installed on traditional computers. But while the devices used to access the Internet has become smaller, these devices are being used to access the same Internet as the traditional computers, and are therefore targets for online cyberthreats.
This new reality of mobile devices being targeted shouldn’t come as a surprise, since cybercriminals are predictable in one way: they will always adjust their tactics and targets when they spot new opportunities to steal money. In recent years, a flood of Android tablets and smartphones that access the Internet without proper security have given these thieves a new type of vulnerable and potentially lucrative targets.
Mobile devices have become the primary browsing tool for millions of people around the world and the Android operating system is by far the platform most targeted by cybercriminals. This should come as no surprise, since Android smartphones account for 68 percent of the global smartphone market. In fact, approximately 99 percent of all mobile malware detected by Kaspersky Lab is designed for Android devices, and the number of new mobile malware detected in 2012 – more than 35,000 unique pieces - was six times larger than what was detected in 2011. This pace of malware production is actually increasing, as Kaspersky Lab has detected more than 48,000 unique pieces of Android malware in the first half of 2013. This huge increase shows a clear need for premium protection while using any mobile device online. Kaspersky Lab’s latest products, built by security experts who are capable of staying ahead of this flood of malware, are up to the challenge.
As the global market share of Mac computers grows, cybercriminals have begun targeting this platform, as well. In addition to the small but growing malware concern, both Mac and PC users are equally susceptible to phishing scams using forged websites designed to steal personal information. With Kaspersky Lab’s protection, Mac users are assured of the highest degree of online security, without slowing down the performance of their computer.
Kaspersky Internet Security – Multi-Device includes the full protection found in Kaspersky Internet Security 2014. Armed with the award-winning core technologies of Kaspersky Lab’s most widely-used solution, PC users can browse, bank, and shop online with the most advanced protection from money-stealing malware and other cybercrime.
The next phase of Kaspersky Lab’s improved user experience has begun, and is now available in select countries. The Kaspersky Protection Center will enable users to easily view the status of their PCs, Macs, and mobile devices through an intuitive, centrally managed interface, accessible from any computer using a Web browser. Remote management of traditional computers will also be available soon.
From the Kaspersky Protection Center, users can:
Customers are encouraged to check their local Kaspersky Lab websites for more information about the planned availability of the Kaspersky Protection Center in their region.
Chief Marketing Officer
“The average user shouldn’t be forced to spend hours researching, purchasing, and installing multiple security products on each of their devices, and with Kaspersky Internet Security – Multi-Device, we’ve made the path to protecting all of a user’s computers and mobile devices straightforward and easy. Our customers can purchase one product, install a single license on all their computers and mobile devices, and move on with their day confident that they’ve made the smart decision. ”
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