Kaspersky Lab Launches a Special Ferrari Edition of Kaspersky Internet Security at the start of Formula One 2011 racing season

25 Mar 2011
Product news

Kaspersky Lab, a leading developer of secure content and threat management solutions, announces the release of special edition of Kaspersky Internet Security in partnership with Scuderia Ferrari. The product is officially launched end of March 2011 at the start of Formula One racing season in Melbourne (Australia).

This security solution is designed for Ferrari fans and other users everywhere who like their solutions fast-paced and different. If you are the sort of person that demands impressive results across the board when you drive or use your PC, then Kaspersky Internet Security Special Ferrari Edition offer added value.

Kaspersky Internet Security Special Ferrari Edition has all the functionality of Kaspersky Internet Security 2011, Kaspersky Lab’s most popular product ever. When installed on your PC, Kaspersky Internet Security Special Ferrari Edition ensures you can work in a clean and secure environment, free from digital threats and unwanted information. Additionally, the solution gets on with the job without restricting users’ activities or requiring users to spend valuable time and resources maintaining the product’s performance. The solution has been carefully designed to offer an optimal set of balanced technologies that are constantly being improved. Thanks to the wealth of finely-tuned technology under the bonnet, Kaspersky Internet Security Special Ferrari Edition provides superb levels of security and usability, for minimal resource consumption.

Kaspersky Internet Security Special Ferrari Edition has an attention-grabbing user interface that is dominated by a combination of green and red that reflect its unique pedigree made by the combination of the two brands colors. Exclusive to the Ferrari edition, the Windows desktop gadget continues the high-performance motoring theme. Fans of gaming and the Ferrari brand will also appreciate the chance to hone their driving skills with the inclusion of the Ferrari Virtual Academy video simulator on the product’s installation disk, allowing them to enjoy thrills and spills that the world of Formula 1 racing has to offer.

“Ferrari is a symbol of speed, reliability and world-class driving performance. Our Ferrari inspired style security product brings users a taste of that excellence when using their computers or browsing the Internet,” says Eugene Kaspersky, CEO and co-founder of Kaspersky Lab.

The cooperation between Kaspersky Lab and Ferrari started in 2010 when Kaspersky Lab entered into a commercial sponsorship agreement with the Ferrari AF Corse team at the Le Mans racing series in France. After this successful debut, Kaspersky Lab decided to expand its partnership to include the Formula 1 championship. In November 2010, Kaspersky Lab announced that it would be an official sponsor of the world-renowned Formula 1 racing team for the next two years. As part of the agreement, the Kaspersky Lab logo will appear on the Scuderia Ferrari team’s racing cars throughout the entire sponsorship period. This decision forms part of Kaspersky Lab’s global promotion strategy.

For more information about the capabilities of Kaspersky Internet Security, please visit:
http://www.kaspersky.com/kaspersky_internet_security.

Watch a video of the press conference here: http://kaspersky.vividas.com