Kaspersky Lab, a leading developer of secure content and threat management solutions, will participate in the Launch Ceremony of Ferrari's latest F1 car that will bear the Kaspersky Lab logo on its front panel throughout the 2011 Formula One racing season.
"We at Kaspersky Lab are true followers of the Formula One team and Ferrari spirit," said Eugene Kaspersky, CEO and Co-Founder of Kaspersky Lab. "We are all eagerly awaiting the start of the racing season and look forward to seeing the car out there in front, with our brand logo on it!"
The launch ceremony of the car is set to take place at Ferrari's famous factory in Maranello, Italy. The event is held each year before the start of the racing season, with media coming from all over the world. At the event Ferrari's partners and followers are given an exclusive look at the new car before it appears on February 1st at the first day of testing in Valencia.
Kaspersky Lab started its partnership with Ferrari in 2010, first with the AF Corse racing team for the Le Mans Series Championship, and then expanded into the wider Formula One racing world. Beginning this year, followers of the Ferrari F1 team and the Le Mans Series will see the Kaspersky Lab logo featuring on the team's cars in both of these exciting endurance racing series.