Antivirus Protection & Internet Security Software
04 Jun 2012Business News
Kaspersky Lab, a leading developer of secure content and threat management solutions, announces the expansion of its partnership with Ferrari: the companies are working together to identify synergies in information technology and upgrade their level of collaboration.
“We are happy to enter a new stage in our successful partnership with Ferrari. Our two companies share the same core values: cutting-edge technology, innovation, the highest quality and a passion for progress,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab. “Our company has been fighting cybercrime and constantly developing its solutions for 15 years, and thanks to this shared project we’ll look to protect Ferrari’s systems and cars with our latest technologies.”
“Ferrari has teamed up with Kaspersky in a technical collaboration to verify the capabilities of their antivirus software,” said Vittorio Boero, Ferrari CIO. “The aim is to complete a comprehensive evaluation by Q4/2012. The application aims to cover the management both for Industrial GT and Gestione Sportiva for a future potential deployment.”
The project will involve several stages: the first step is a technical discussion committee consisting of Kaspersky Lab IT specialists and analysts, and senior IT managers and engineers from Scuderia Ferrari. By combining the IT expertise from Kaspersky Lab’s R&D team with that of the Ferrari’s IT department, this collaboration is intended to improve the methodological and technical sides of both companies’ IT infrastructure and services. The second step, which will run from the end of 2012 into 2013, will focus on an analysis of the complex Ferrari IT landscape and an evaluation of Kaspersky Lab’s corporate product portfolio in order to formulate a plan for customization and implementation.
Kaspersky Lab entered the world of motor racing in May 2010, sponsoring the AF Corse team and its Ferrari GT cars in the Le Mans Series, and assuming the position of ‘Official Supplier’ to Scuderia Ferrari. Half a year later Kaspersky Lab became an ‘Official Sponsor’ of the team, with Kaspersky Lab’s logo appearing on Ferrari’s Formula One cars.
The companies have also released a co-branded product: Kaspersky Internet Security Special Ferrari Edition. This security solution comes with a Ferrari-style user interface and the Ferrari Virtual Academy video simulator game to align Kaspersky Lab’s best-of-breed anti-malware technologies with the world-famous image of Scuderia Ferrari.
The high-profile Kaspersky Lab logo, featured on the nose cone and on nose sides, will be seen at all Formula One races in the 2012 and 2013 seasons. This is part of the new expanded sponsorship agreement between Scuderia Ferrari racing team and Kaspersky Lab that was unveiled at the final Formula One Grand Prix of the 2011 season in São Paulo.
Kaspersky Lab is a leading developer of secure content and threat management systems and the world’s largest privately held vendor of software security products. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective solutions for both businesses and homes. The company currently operates in almost 200 countries across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.
*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011. The report ranked software vendors according to earnings from sales of endpoint security solutions in 2010.
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