Antivirus Protection & Internet Security Software
21 Jun 2011Business News
Kaspersky Lab, a leading developer of secure content and threat management solutions and sponsor of Scuderia Ferrari is bringing the legendary Italian Formula 1 driver Giancarlo Fisichella to participate in the famous Moscow City Racing motor show.
The motor show is being held for the fourth time in Moscow, and this year is the first time that Scuderia Ferrari is officially participating in it. Driven around the historical center of Moscow, the world-beating Ferrari F10 will become one of the main attractions at Moscow City Racing, and will be closely followed not only by Formula One endurance racing followers, but also Kaspersky Lab users, as the car bears the company’s logo on its front.
The event is to take place on July 17, taking a new and expanded route through the historical center of Moscow – from Bolotnoy Square to the Kremlin Embankment. The main spectator area will be on Vasilyevsky Spusk next to the Kremlin and Red Square, which will be transformed into a grandstand to seat thousands.
“When you hear the loud revving of the Formula 1 engines it will be something you’ll never forget. When you see how in just a few seconds the cars reach incredible speeds, you realize how important technology is in achieving top results,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab. “I am certain that it is a high-tech approach and a desire to be the best in one’s field that have made cooperation between Kaspersky Lab and Scuderia Ferrari so organic and effective. The participation of Scuderia Ferrari in Moscow City Racing will be exciting not only for supporters of the legendary Italian team but also for all fans of motorsport in our country.”
Commenting on the event, Scuderia Ferrari driver Giancarlo Fisichella said: “I have dedicated my whole life to motorsport, and have participated in many races in different countries around the world. But an event in the historical center of such a beautiful city as Moscow will be a unique experience for me. I’m sure that the spectators will get to see an unforgettable show, and that the participation in it of our famous red race cars with the Kaspersky Lab logo on them will become yet another pleasant surprise - not only for all motor racing fans and the Ferrari brand, but also for all users of the popular antivirus software.”
In addition to the Ferrari F10 racing car of the 2010 F1 season, there will be also a Ferrari F60 - the racing car of the 2009 F1 season. The car will take the same route around the historical center of Moscow and will be viewed by thousands Russian followers of Formula One.
The partnership between Kaspersky Lab and Scuderia Ferrari Marlboro was launched back in May 2010 at the Spanish Grand Prix in Barcelona. The first stage of the partnership included sponsorship of the AF Corse Ferrari team at the Le Mans Series and Kaspersky being awarded ‘Official Supplier to the Scuderia Ferrari Formula 1 Team’ status.
In November 2010 Kaspersky Lab became an ‘Official Sponsor’ of the Scuderia Ferrari team for the 2011 and 2012 Formula One seasons. The Kaspersky Lab logo appeared on the Formula 1 Ferrari cars and on the AF Corse GT cars competing in the Le Mans Series. The companies also signed a licensing agreement that saw the release of Kaspersky Internet Security Special Ferrari Edition with Ferrari-styled user interface and Ferrari Virtual Academy video simulator game.
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. The company is ranked among the world’s top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.securelist.com.
Moscow City Racing is one of the largest-scale world motor shows in which teams from Formula 1 and other world famous race series – such as the WRC FIA World Rally Championship, the Dakar Rally marathon, and the 24 Hours of Le-Mans – take part. The first show exhibiting Formula 1 teams in Moscow took place by the walls of the Kremlin in July 2008. In 2010 the number of spectators coming to see the event came to around 300 000.
The success of the event exceeded all expectations; thanks to this Moscow City Racing turned into a yearly motoring event looked forward to by hundreds of thousands of motorsport fans. A sensational line-up of participants, a new racetrack route, and much more have all been organized for this year by the organizers. Moscow City Racing 2011 will take place on July 17. Follow all the news on the event on the site www.mosracing.ru.
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