Kaspersky Lab Appoints A New Marketing Director

17 Oct 2003
Business News


Kaspersky Lab, a leading expert in data security software development is pleased to announce the appointment of Winfried Mueller as the new Marketing Director. Mr. Mueller joins the executive team, where his most important task is to provide comprehensive marketing support for the global development, promotion and sales of the Kaspersky Lab product portfolio. He will be supervising all Kaspersky Lab marketing activities including product marketing and marketing communications. Mr. Mueller has over 15 years of extensive experience in marketing management positions in major IT industry players such as Mannessmann, Digital Equipment, Data General, Symbol Technologies and others. During his career, Mr. Mueller has introduced new product lines, successfully developed and implemented strategic plans for increasing market share, introduced innovative technologies for pricing strategies, to name but a few of his accomplishments. Most recently, Mueller was the Director of Corporate Business Development at Symbol Technologies where he significantly increased yearly operations profits during the three years he was with the company. Winfried Mueller has also continued his formal education having received degrees in applied physics and business administration. He is active in the Rotary Club, an international business club, and the service management association AFSMI. He is fluent in German and English and is currently studying Russian. 'I have always worked in IT, one of the most highly-competitive, dynamic and constantly evolving areas of business. I am used to working in real-time, when the specifics of the industry require rapid decision-making. Therefore, I believe that together with the highly-qualified team at Kaspersky Lab I will have an arena to develop further professionally and use my expertise in strengthening the company's position worldwide,' commented Winfried Mueller. "We searched for an appropriate candidate for this opening for a long time," commented Natalya Kaspersky, CEO of Kaspersky Lab, "The future of the company depends on professional management. We are pleased to welcome Winfried to our team and are sure that his experience and knowledge will further our position in the global marketplace, as well as support our on-going product development and the successful promotion of our products throughout the world."